bizflash
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My presentation to Sparks Chamber of Commerce Bizflash on March 4, 2010TRANSCRIPT
Personal BrandingBret L. Simmons, Ph.D.
College of Business, UNR
www.bretlsimmons.com
Is your cart before your horse?
Agenda
• Shameless Promotion• Operating Principles• Examples• Questions
December 9-10, 2010Reno, Nevada
A Few More Events
• April 7 – Sparks Chamber Luncheon
• May 13 – Social Media Panel Discussion at UNR
How Did I Get Here?
Why are you here?
Art
The intentional act of using your humanity to create change in another person
(Godin, 2010, p. 99)
Are You Remarkable?
Excellence is a form of deviance
DO things your peers are not willing to do
Permission
BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
Personal BrandThe reasons why people
spread the word about your value.
Web 1.0, 2.0, 3.0
Informational
Conversational
Anticipatory 3
2
1
Interruption vs.
Permission
Contentand
InboundMarketing
SEO?Expert Advice?
ContentConversation
Consistently Contribute
Value
Transparency
Is your cart before your horse?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Remarkable
Value
Not
Personality
Remarkable
New business card
www.namecheap.com
Social Capital
• Relationships• Trust
– Ability– Integrity– Intentions
• Reputation– Professionally personal– Judgment
Name - Picture - Purpose
• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
My Brand (partial)
Order of Importance
• Linkedin• Blog• Twitter• Facebook• Other
FLOWActive• Twitter:
River• Blog:
Rain
Passive• Linkedin:
Lake• Facebook:
Stream
Integrate
Lies
Twitter is a broadcast medium
•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part
of the conversation• Best damn marketing tool• Free
Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
What to blog about?
• Own your own business• Work for someone else
Some Examples
• http://sheridanstoryart.com/ • http://marketforcause.com/• http://michaellemons.wordpress.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://renohomevoices.com/ • http://www.outandaboutmarketing.com/• http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/
Social Media Revolution Link
http://www.youtube.com/watch?v=NhPgUcjGQAw
DO IT!
Questions?