bill faeth on how to dominate a vertical
DESCRIPTION
Bill Faeth of Inbound Marketing Agent's Presentation on How to Dominate a Vertical at Hubspot's Inbound 12.TRANSCRIPT
How to use Inbound Marketing to DOMINATE a vertical.
fun fact about me. Inbound Marketing Agents is my 21st start up.
BILLFAETH………….@bfaeth
learn from the best.
#inbound12#inbound12
86%of the top 100 limousine companies don’t have a blog.
Source – Inbound Marketing Agents
“It’s ok. I’m a limo driver.” – Loyd Christmas.
crush your competition
the road to HubSpot
the limousine vertical
please call me!
we don’t use landing pages.
do you know your customer personas?
we only consult!.
#inbound12#inbound12
When you shoot an elephant, you better have a plan on what to do with it.
#inbound12#inbound12
EmployeesAccounting
Graphic / Web DesignContracts
SalesOffice Space
build a personal case study
Contents
landing page metrics
June: Blog 7X per weekJuly/Aug: Blog 14X per week
July: Tweets 48X per dayAug: Tweets 24X per day LinkedIn Groups 1x per day
Leads 77
Leads 69
#inbound12#inbound12
Get involved in a BIG way and keep your funnel full.
#inbound12
Become an expert in your vertical
Identify a need
Provide solutions
Stay focused
Leverage your brand
pick a vertical & nail it!