how to dominate mobile marketing

4Integrated Local, Social and Mobile Marketing Software

Integrated Local, Social and Mobile MarketingWhy Mobile Is Going to Be More Than

Half of Your Marketing


“Today you are not behind your competition. You are not behind the technology. You are behind your consumers.”

Rishad Tobaccowala, Chief Strategy & Innovation OfficerVivaKi


But where are your customers…

…they are on their smartphones


Mobile Is Right Now…

http://localvox.com/blog/rethinking-mobile-marketing-2014-infographic/


Consumer Shopping Habits Are Mobile

95% of smartphone users say they’ve searched for local information.

90% of those users take action within 24 hours

61% of smartphone users called a business after searching, and 59% visited a local business after searching!


They Even Do It In Your Store!


And Mobile Leads to Action


1. Mobile Websites2. Mobile Search3. Mobile Deals

3 Key Players to Help You Win the Game

http://localvox.com/blog/rethinking-mobile-marketing-2014-infographic/

http://localvox.com/blog/the-state-of-mobile-marketing/

http://localvox.com/faqs/mobile-website-success-kit/


Why your business need a Mobile Website

The hub of your mobile presence


Why Mobile Websites Matter To You

40% of mobile consumers turned to a competitor’s site after a bad mobile web experience



Over half of consumers will leave if your mobile site doesn’t load in 3 seconds



Over half of local searches are on mobile devices, and Google ranks sites with mobile versions higher


Who Has a Mobile Website?

80%

15%

5%

5% of Local Businesses Have Mobile Optimized

Websites

None

This Year

Mobile Op-timized Now


Responsive vs. Dedicated Mobile Sites

Dedicated Mobile Website – a separate website optimized specifically for mobile devices

Easy, fast and lots of tools to quickly do thisConversion focused for calls and clicksYet, another thing you need to update

separately



Responsive Design – a single website that changes layout automatically based on size of screen (and potentially device)

Pros:

• A single website• A single URL• Easy SEO• Easy marketing• Low cost

Cons:

• A single website• Technical• User Experience



Dedicated Design - specifically for mobile devices considering all the limitations and opportunities of the platform.

Pros:

• User experience• Speed• Cost• Benefit from Local

Search• Immediately Accessible

Cons:

• Multiple URLs• Maintenance• Not Universally

Compatible


Mobile Website Case Studies


The Great and Horrible

Great Needs some TLCRestauran

ts


The Great and Horrible

Great Needs some workHome Repair


The Great and HorribleGreat Not mobile

friendly

Cleaning


The Great and HorribleGood Not mobile

friendly

Yoga


If You Are Relaunching or Building a Website From Scratch

Consider a Great Locally-Focused Responsive Template


Simplify and Make Mobile Friendly


Design to Convert Customers

Click-to-Call and Driving Directions Everywhere


60% of Local Business Websites Don’t Have Their Phone Number on Them


Social, Email and Review Sites

Leverage your mobile site to build ongoing engagement and generate positive reviews


But do something…

Whichever mobile route you pick, get started!

Today is always a much better time than tomorrow.


How to show up in Mobile Searches

Getting found by local customers


Mobile SEO – What Matters Most

Google+ Local (aka Google Maps, Places)The most important directory on the web

Business Directories (Think Yelp, CitySearch, etc.)

50% of local searches occur on directories & apps

Mobile website SEO Some simple tips and a mobile-optimized website


A Strong Google+ Local Page Goes A Long Way

Google+ Local results get top billing in many mobile searches.


Where Does the Data Come From?

Most Local Business Listings Have Errors on

Them


Directories Drive Business

50%of all local searches occur in directories and mobile apps, not search engines


Run a Free Report atlocalvox.com/free-report/

Go Now Before You Lose More Business

http://localvox.com/free-report/

http://localvox.com/free-report/


Mobile Local SEO for Your Website

Don’t forget about NAP: - Name - Address- Phone Number

Without these, there’s a huge margin for error!


Mobile Local SEO for Your Website

Updated content is super important. Google wants to return the freshest results!


Mobile Coupons + Deals

Increase your mobile conversions


Remember this?

Paid people to attract prospects from outside their store?


Local Mobile Ads Will Be Offers and Promos


Mobile Offer Targeting

• Target your deal or event to your

most likely customers geographically

Geofencing

Zip code

Context targeting

• Your deal can be pushed through a

network of mobile apps and sites

• IMPORTANT: Automatically gather

emails for your marketing lists


Combining The 3 Pillars of Mobile

Using LocalVox to simplify your efforts


Mobile coupons target new customers, getting their emails for redemption

Emails are sent to those customers automatically with links to social media and review sites

Loyal customers leave more reviews, improving the chances the business gets found by new customers

An Integrated Platform Is More Valuable

1 2 3


3 Essential SEO Tips for Small Business Under a Mobile Environment

Using LocalVox to magnify your efforts


3 Essential SEO Tips

• SEO Tip 1 – You’ve Got To Be On The Map (Google Maps)

• SEO Tip 2 – Reviews Are Required

• SEO Tip 3 – Your Local Directories Need To Be Accurate and Up To Date


Mobile Isn’t Hard If…It’s part of an integratedmarketing platform

Mobile Local PR Social Web Email Search Deals Social

It’s All Just Content Marketing

Market Like a Big Brand


Want to Learn More?

Stay Tuned for The Next Webinar

From your Local Marketing Experts

LocalVox


LocalVox Makes Local Online Marketing

Simple, Effective & Affordable

Search Social Mobile Email Advertising Website PR


LocalVox help all kinds of

Local Businesses – Big & Small


LocalVox Accolades in the PressLocalVox to “Forever Impact the Way We Distribute and Gather Information About Our Favorite Local Spots”

LocalVox Named Top Local Online Marketing App and Top 15 Marketing Software Overall

LocalVox’s Social Inbox Named One of the Top 25 Social Media Tools

LocalVox Featured at Top Social Media Tool

Top 4 Ways to Improve Your SEO – LocalVox Featured as Only Local SEO Tool in Top 4

LocalVox Named as one of the Top 10 Hottest NYC Startups


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