How Video Helps You Dominate

Presented byJames & Michael

Campbell

How Video Helps You Dominate

•What’s The Purpose?•Trends and Statistics•Boost Search Engine Optimization (SEO)•Increasing Conversion•FAQ’s•Success Stories•Essential Client Examples•The IMS Process for Video

What is the purpose of video?Relationship Building Benefits

• Establish Rapport • Establish Trust• Differentiate Yourself From

Competitors

What is the purpose of video?Technical Benefits

• Encourage Specific Actions– Register for a workshop– Schedule a consultation– Sign up for e-Newsletter– Complete Client Questionnaire Form– Follow me on Twitter, Facebook,

LinkedIn– Read My Blog

What is the Purpose of Video?Technical Benefits

• Increase your SEO– Get your videos indexed on Google– Increase your websites visibility

• Increase Visitor to Client Conversion Rate–More people visiting your site PLUS a

higher rate of visitors becoming clients

Statistics Supporting Video

• Studies have shown that people will remember– 10% of what they read– 20% of what they hear– 50% of what they read and hear– 93% of all communication is not based

on the words used but rather the nonverbal signals and voice tonality

Impact Video has on Buying Trends and Sales

• Want more statistics? I thought so…–More than 82% of consumers are more

likely to spend money with a company that has web based video

– 73% Indicate a significant increase in comfort level with presenter / company after viewing web based video

– (Stats come from Chamberlain Research Co. Effectiveness of Video Enabled Websites 2010)

Trends In Online Video

• Web visitors are 7x’s more likely to respond to dynamic video over basic text

• Americans viewed 4.6 BILLION online videos PER MONTH in 2010

• 70% of internet users watch video• More than 25 million people on

YouTube have a degree in higher education

Trends In Online Video

• Online video viewers, in the U.S., is expected to exceed 190 million by 2012

• Industry experts agree that by 2014 over 66% of the worlds mobile data will be contained in video

So, Why Video Again?

• Build Rapport• Establish Trust• Stay Cutting Edge– Don’t get left behind

• Let your visitors meet you! “If I can just get in front of somebody my closing ratio is almost 100%” – Quote by Everybody!

• Google Juice!

Dominate Search Results

Did you know Google purchased YouTube

in 2006 for $1.6 Billion!

“This is the next step in the evolution of the internet”- Eric Schmidt, Google CEO

Dominate Search Results

• Google recognizes and indexes video as organic content• BUT… the video must be properly optimized• The Odds Are In Your Favor! Big Time!

• Text content has 500,000 to 1 chance of landing on page 1• Video has an 11,000 to 1 chance of landing on page 1• (This is based solely on the number of

videos / text pages on the web)

Dominate Search Results

• The Odds Are In Your Favor• Very few marketers focus on optimizing their

videos• YOU’RE AN ESATE PLANNING ATTORNEY!

– Very little competition for web video

• Properly Deployed Your Videos Will Dominate Search Results … even in large markets!

Dominate Search Results

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NewsBooks

ShoppingImages

Video

NewsBooksShoppingImages Video

Dominate Search Results

• To Get These Results You HAVE To Do ALL Of The Right Things and Follow All The Rules

• Select relevant keywords for video file name• Include key words in description• Designate geographic location in YouTube

editor• Optimize your tags• Like, Share, Comment, Google+1 & Re-blog

Essential Client Focus:

• Lots of your colleagues are already using video

• What results have they gotten?

• What you can realistically expect?

www.Google.com

Why Some Video Doesn’t WorkWhere is the breakdown?

1. YouTube Channel name is not optimized2. YouTube Channel itself is not optimized3. Videos are not SEO enabled4. Videos are not organized in playlists5. Videos are not linked back to a website6. Too many videos on a single page7. Poor Quality Video 8. Video that is too long or boring9. Video that is too generic 10.Video that does nothing to build relationships or

encourage call to action.

IMS Video ProductionProcess

• Fly to Kansas City• Let us help you with

scripting• Shoot video in our studio

with green screen• We edit, upload, optimize,

like, share, +1, re-post• Quick, easy, affordable

and super awesome!