2

3

4

15 MILLION FACEBOOK

USERS

5 MILLION POSTING

PHOTOS ON

INSTA

2.1

MILLION

TRIP

ADVISOR

14.2

MILLION

YOUTUBE

Statistics compiled by SocialMediaNews.com.au for March 2016

1.6

MILLION YELP

3.8

MILLION LINKING IN

2.8

MILLION TWEETING

300,000PINNING

2.4

MILLION

WHATSAPPING

2

MILLION

SNAPPING

1.9

MILLION TINDERING

4.4

MILLION TUMBLRING

TINDERING AND TUMBLRING

6

Mobile use

150 times per day

177 minutes

1 minute 18

seconds per session

7

Mobile searches

for financial terms;

mortgages, credit

cards, loans, and

life insurance are

growing 48% YoY

8

86% of Australians’ mobile time is spent on apps

9

Postcron

of marketers have successfully gained

new customers via social networks70%

Brainshark

74% of all internet traffic will be video by 2017

Video will continue to dominate the digital landscape

Single Grain

Video is shared

1200% more times

than links and text combined

But many brands are ignoring the potential…

SOCIABLE HOURS

14

15

16

Kelly Slessor | Director

BanterMob

Mobile Marketing Strategy & Implementation

@bantermm

17

YOU HAVE TO UNDERSTAND

WHAT YOUR CONUMERS

ARE DOING AND WANT, TO

DESIGN EXPERIENCES

AROUND THEM… AND THIS

IS CHANGING EVERY DAY.