bhsu college of business marketing plan 2011
DESCRIPTION
A brief presentation to the faculty and administrators of Black Hills State University of our teams findings and recommendations for pursuing AACSB accreditation. The full is plan is more than 70 pages long.TRANSCRIPT
Marketing Plan 2011College of Business and Technology Presented by: Buzz Marketing
Executive Summary The Industry
The College
COB Services
The Market
Environmental Factors
Situational AnalysisThe Competition
University of South Dakota South Dakota State University Northern State University Dakota State University
SWOT AnalysisStrengths Student involvement within the
community High quality faculty Student work ethic Small class sizes Location
Weaknesses Having to sell the value of the
University to the community Low salary for faculty members Lack of student involvement Technology gap on campus Faculty work loads Low population Limited majors
Opportunities AACSB accreditation (increased credibility) Deeper connections within the community Strengthen perceived value Student research DUSEL Growth
Threats Raising tuition costs Higher credit requirement Online degree programs Recent budget cuts
Marketing Strategy Brand the College of Business Increase national presence through
conference competitions Increase COB student organization
cohesion Push COB Minors• Focus on freshman students
BUSINESS KNOWLEDGEputs you ahead of the competition
to opportunity
Minor in Business & discover endless options!
BUSINESS KNOWLEDGEputs you ahead of the competition
to opportunity
Minor in Business & discover endless options!
Open the Door Open the Door
Marketing Strategy Structured internship program
• Internship information on school website or create interactive website
• Student position to assist in management of internships• Ongoing relationship with businesses
Strengthen student commitment to COB• Fall welcome for COB students• Student mentor program• Student research
Marketing Strategies Increase perceived value of COB within
community• Strengthen ties between the College of
Business Student Advisory Board and Community Advisory Board.
• Semi-annual community mixers• Visits to local high schools
AppendicesAppendix A: Research– BHSU CBT Student Survey– Research result graphs
Appendix B: College of Business promotional materials
Thank You!Buzz Marketing