mobile marketing zooms in 2014 | mobile marketing knowledge college

29
Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results! Since 1989 Mobile 2014 Text – SMS & Interactive Web – Responsively Designed Apps – Simple to complex Ads – Targeted to “Now” Video – Let Pictures

Upload: ats-mobile

Post on 18-Jan-2015

1.358 views

Category:

Business


0 download

DESCRIPTION

As we cruise quickly towards Q2 '14, there is a robust pace in which mobile marketing has splashed across the devices we use in our everyday lives. From industry reports touting the monthly growth, to headline coverage in the mainstream media practically every time a device maker releases a new and improved smartphone or tablet into the marketplace, there has never been a greater time to directly reach consumers or business segments. As companies of all sizes expand their budgets to reach loyal consumers through texting, video and other interactive engagement in web and apps, and targeted date/time offers dispensed through smartphones and tablets, they are also seeking to glean as much information about their customers to help better serve and connect with them in the future. ATS Mobile's Brad Bierman reviews the growth of mobile marketing and what's in store for 2014.

TRANSCRIPT

Page 1: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Innovative Development - Flawless Execution - Cutting Edge Creative - Measureable Results! Since 1989

Mobile 2014

Text – SMS & InteractiveWeb – Responsively DesignedApps – Simple to complexAds – Targeted to “Now”Video – Let Pictures Talk

Page 2: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Headquartered in King of Prussia, Pa.

International offices in:

• Canada• United Kingdom• Ireland• Czech Republic

International offices in:

• Canada• United Kingdom• Ireland• Czech Republic

Page 3: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Since 1989 … Integrated companies helping clients understand how MOBILE can change the way they do BUSINESS!

Page 4: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

The ECO SYSTEM of MOBILE

• Text Message Marketing Platforms

• Customized mobile consumer engagement solutions

• Mobile Microsite production - responsive design + development

• Mobile app development

• Mobile Ad targeting consulting, placement, and activation

Page 5: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

The Pillar That Holds Up The Mobile Marketing Building

Text

Mes

sage

Mar

ketin

g

QR Codes

Mobile Websites

Mobile Video

AppsTe

xt M

essa

ge M

arke

ting

Text

Mes

sage

Mar

ketin

g

84444.com 84444.ca

Page 6: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Text Message Marketing 101The Success Story

Advanced Telecom Services 84444.com 84444.ca

Advertisement Interactive Text Database Broadcast Texts Success

Page 7: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Customized client accessible reporting in Real-time!

Page 8: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Text2Win Promotions

Page 9: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

A school brand-building event platform that is part game, part tour, part retention device, and features incentives for the winners!

• Interactive Trivia Game U-Mobile is designed for:

• Prospective Students• Current Students• Alumni

to participate by answering text message questions that relate to your college campus on their mobile phone.

• COMPETE. Participants can begin in one location and solve clues to score as many points as possible. There are a potential of 20 questions that the participants may answer.

• WIN. Games can be set up to incentivize participants with prizes such as a discount on a college application or school merchandise.

• CONNECT. The accumulated opt-in database allows you to reach thousands of (prospective) students simultaneously.

Page 10: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

• Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components

Dynamic SMS Brand Activation @ Events!

Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.

* SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.

Page 11: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

It’s critical that your brands and businesses are providing an

OPTIMAL MOBILE/BRAND ENGAGMENT &a positive and memorable experience!

Page 12: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Turning traditional awareness into mobile audience engagement!

Facebook to Mobile

Broadcast TV to Mobile

Radio to Mobile

Event to Mobile

Page 13: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

The ability to consume LARGE DATA and integrate and distribute optimally through mobile!

Page 14: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Data Capture and Opt In’s are the name of the game!

Get to know who your customers are …

And stay connected!!!

Page 15: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Responsive Design Instant Win Games & Promotions

Consumers are accessing your website on countless devices of many sizes, every day.

Responsive design means your website will recognize where it’s being viewed and adapt the same content to an appropriate style & formatting, instantly.

Not a-site-for-each-device. One site for all devices.

Page 16: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Creating a unique experience on Mobile and Standard Web!

Page 17: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Mobile App development

• Design and develop a custom mobile applications for businesses and brands creating compelling enterprise solutions and platforms. Leverage technology to allow your business to cost effectively and rapidly go to market with unique solutions. Applications robustly function on a full range of mobile operating systems including, iOS  and Android.

• Apps are carrier agnostic resulting in the greatest audience reach for iPad and Android tablets.  Apps can deploy custom solutions and software which seamlessly handle multiple, complex and real‐time data feeds., and provide push notification capabilities to reach those that have downloaded the app.

 

Page 18: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Page 19: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

 

Page 20: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Courtesy of Kleiner Perkins Caufield & Byers

Page 21: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College
Page 22: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Mobile Display Targeting Options

Web-Based In-App

• Will run on a web page just like an online campaign, restricted to mobile device

• Runs only within apps downloaded to smart phones

• Dual HTML5/Flash publishing, or GIF/JPG recommended

• Same creative file type restrictions

• Platform targetable, or agnostic

• Platform targetable, or agnostic

• Less rich media options • More rich media options, availability well-documented

• CAN run on feature phones (non smart phones) as well as tablets and smart phones

• Will not run on feature phones, will run on smart phones and tablets

Page 23: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Scalable Cross-Platform ReachAccess 13 billion monthly impressions and 160 million monthly unique across Mobile

Web and Application inventory

iPad768 million monthly imps

12 million monthly UV

Windows Phone 7 2 million monthly

imps100k monthly UV

iPhone4.85 billion monthly imps

61 million monthly UV

Android7.38 billion monthly imps

87 million monthly UV

Page 24: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Sophisticated Targeting

• Context: Reach your target audience by tapping into our vertical categories

• Geography: Target by DMA, region, city or zip code

• Behavioral: Leverage our audience profiles based on user behaviors and actions

• Demographic: Target your exact audience by age, gender, income, occupation, lifestyle and more

• Retargeting: Increases user engagement by identifying and retargeting both active prospects and current customers

• Device: Unique characteristics such as connection, carrier, OS platform/version.

We have a massive pool of aggregate mobile data available and sophisticated targeting tools to help your ads get noticed.

Page 25: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Mobile Targeted advertising Activation & Placement

Page 26: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Targeted Mobile Advertising and Promotion:

• Mobile Advertising placement: Customized targeting based on target market demographics and geographics!

• Influence participation while growing awareness and sales, in both the near and long term.

Women Lifestyle Find Around Me Women Lifestyle Horror Make-up FREE Women Lifestyle A-List Star Salon ? Women Lifestyle Beauty, Fashion & Lifestyle Women Lifestyle CosmopolitanWomen Lifestyle Country LivingWomen Lifestyle Crazy Hairstyle Women Lifestyle Daily Yoga for Hips and Butt Women Lifestyle Elle Shopping GuideWomen Lifestyle Eye Shadows Idea BookWomen Lifestyle Fashion Nail Idea Book Women Lifestyle Glam Media iPhone SiteWomen Lifestyle Marie ClaireWomen Lifestyle MyStyles.com Women Lifestyle Real BeautyWomen Lifestyle RedbookWomen Lifestyle Style&FashionWomen Lifestyle Weight Loss YogaWomen Lifestyle Women DayWomen Lifestyle Women Hairstyles Catalog Free

Category App Snapshot of targets!

Page 27: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

If a Picture is Worth a Thousand Words, What’s a Video Worth?Make your website come alive with sight, sound, motion, and emotion with video production.Video can be a powerful addition to your mobile and desktop website. It separates you from your competition by improving information retention and keeping your audience’s attention longer. There are so many uses for video beyond using it on your desktop. It’s easy to share on social media. And, it gets you an immediate presence on YouTube—the second largest search engine in the country. And, the biggest search engine loves video. In fact, a video is 53 times more likely to rank on the first page of Google than a simple page with copy only.

Mobile Video

Page 28: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

ATS Mobile executes text message marketing programs for an avg. of over 1000 clients per year, ranging from Global to Local in scope.

Over the last 6 months we’ve managed Dynamic TXT campaigns for …

Page 29: Mobile Marketing Zooms in 2014 | Mobile Marketing Knowledge College

Thank you!

Brad BiermanATS MobileWork: 610.994.1853Mobile: 215.806.0554 [email protected]