benjamin walton — semester two

benjamin joseph walton

third year

second semester

presentation portfolio

benjaminwalton.co.uk

benjaminwalton.blogspot.co.uk

issuu.com/benjaminwalton

Integral elements

Are there integral elements that often form key elements

within your work – in other words how do you best generate

and create your own designs/imagery?

I’d like to say that typography is one of my strong

points and the majority of my work has a mainly typographic

focus. I really enjoy photography so I like to incorporate good

photography where possible. I’m a firm believer of less is

more and that usually wiggles its way into my work somehow.

I generate my best imagery by playing around with stuff and

experimenting. I really like half tone, bitmap, abstract imagery,

texture, high contrast, striking imagery. Those sort of things.

I create a lot of things digitally.

Success

What are your strengths? Where have you been most

successful? What do you think was the reason for that

positive experience?

I’ve definitely been most successful working on projects

I’ve enjoyed, specifically the editorial pieces and record

company identity work projects. I also enjoy being a bit messy

and disregarding the grid (not entirely, but I enjoy out of the

box type placement). In my opinion a lot of design is overly

linear and I enjoy trying to make things flow whilst also using

unconventional layouts.

Personality

What are you interested in, what are you about? Do you

feel you have been able to introduce your personality and

interests in your work. In what creative direction do you

want to proceed in the future?

I’m really interested in editorial design, as well as

identity and packaging. I’d pretty much say that I’m interested

in every aspect of design, digital, print, all the things. However,

outside of design I’m very interested in music, I’d love to get

into doing more music-related design. Branding, packaging,

events, identity. That sort of thing. I’m already doing a re-

branding for a london based record label, which is due to

commence in the coming weeks. That should be fun. I really

enjoy editorial design too because it gives me a chance to

mess around with type and layouts (something I enjoy to the

fullest). I like designing for creative people, it’s great bouncing

ideas off someone.

overview

semester 2 portfolio analysis

Tullie House — C-Art Poster

The Lucid Dream — CD Packaging

The Lucid Dream — UK Tour Poster

overview

semester 2 project index

Chance Tha Rapper — Acid Rap

The Lucid Dream — Euro Tour Poster

The Lucid Dream — IRE Tour Poster

The Lucid Dream — Vinyl Sleeve Design

University Show Posters

Words by the Water Festival— Watermark

overview


Moodswings Music — Logo Proposal

Record Company ID/Vinyls

Solway Signs — Website design & build

Brickyard — Lucid Dream Gig Poster

Brickyard — G. A. Williams Gig Poster

overview


G.A Williams — Lancaster Gig Poster

Skuff — Independant Bouldering Magazine

T H E L U C I D D R E A MKO N T I K I S U I T E & T E E N AG E M A RYH O LY A R E YO U & J O H N N Y T H I E V E S D J S E T S

S A T 2 0 t h J U L Y 2 0 1 3 A T T H E B R I C K Y A R D

£ 5 . 0 0 A D V A N C E T I C K E T S A V A I L A B L E F R O M

T I C K E T W E B . C O . U K , 0 8 4 4 4 7 7 1 0 0 0 ,

T H E K I N G S H E A D & S 4

D O O R S 8 P M . A G E S 1 4 + ( A G E S 1 4 - 1 5 T O B E A C C O M P A N I E D B Y A N A D U L T ) . — F A C E B O O K . C O M / T H E L U C I D D R E A M

— T H E B R I C K Y A R D O N L I N E . C O M

— P O S T E R B Y B E N J A M I N W A L T O N . C O . U K

Poster design for a C-Art exhibition at Tullie House,

a double sided art poster print to comemorate the

exhibition, advertise the featured artists, and to be

taken home by exhibition visitors

t u l l i e h o u s e 1 d a y b r i e f : c - a r t e x h i b i t i o n

c o m m e m o r a t i v e p o s t e r

Asked by the clothing label FreeMars to produce a

tshirt design for LA based hip hop artist, Chance Tha

Rapper’s “Acid Rap” album launch. “Do something

with a cool trippy LSD vibe”.

Clients original sketch

f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s

‘ a c i d r a p ’ a l b u m l a u n c h

f r e e m a r s c l o t h i n g t - s h i r t f o r c h a n c e t h a r a p p e r ’ s

‘ a c i d r a p ’ a l b u m l a u n c h

Asked to produce a dark moody CD packaging

design for their new release “Songs of Lies and

Deceit”, which featured images of the band on the

reverse and utilised a photograph they had provided

me with. The band asked for a nice clean minimal

and classy design.

t h e l u c i d d r e a m d i g i p a k c d p a c k a g i n g


T H E L U C I D D R E A M

s o n g s o f l i e s a n d d e c e i t

s o l w a y s i g n s w e b s i t e d e s i g n & b u i l d

Design and build a very simple website for Solway

Signs, cash register and epos system retailer based

in Cumbria. The site had to have a nice clean,

modern aesthetic and utilise same blue colour as

the rest of the businesses assets. The site will be

used mainly as an online catalogue and should

direct people’s to contact the store owners via email

or telephone to further enquire about purchasing

goods.


Asked to produce an interesting set of tour posters

for the band’s European, UK and Ireland tours, in the

same design style and utilising imagery used on the

CD packaging. Additionally I was asked to produce

some promotional images for social networking and

magazine interviews.

t h e l u c i d d r e a m a s s o r t e d t o u r p o s t e r s

Art print European tour poster

Ireland tour poster UK tour poster

Example of social networking imagery

Example of promo imagery

t h e l u c i d d r e a m a s s o r t e d t o u r p o s t e r s

t h e l u c i d d r e a m 1 2 ” l p v i n y l s l e e v e p a c k a g i n g

Asked to produce a vinyl sleeve in keeping with the same style used

on the CD packaging and tour posters. Again for their new release

“Songs of Lies and Deceit”.


Music producer and owner of the We Are Wax record

label contacted me with regards to producing a

new logo for a label he was founding “Moodswings

Music”. Unforunately the contract fell through.

The logo had to reflect the deep bass, dark

ambience and minimalistic nature of the music his

label puts out, as well as looking modern clean and

appealing to the younger target audience.

c o m p a r e c o r d l a b e l l o g o p r o p o s a l

r e c o r d l a b e l l o g o p r o p o s a lc o m p a

c o m p a r e c o r d l a b e l l o g o p r o p o s a l

M O O D S W I N G S

Spend a day producing tickets and an A3/A2 poster

for University Of Cumbria’s final shows. Decided to

do these in my own minimalist style.

u o c 1 d a y b r i e f : f i n a l s h o w p o s t e r s

u o c 1 d a y b r i e f : f i n a l s h o w p o s t e r s

i s k u r e c o r d c o m p a n y i d e n t i t y ,

p r o m o m a t e r i a l s a n d s l e e v e d e s i g n s

Inventing a cohesive look and design style to

reflect the dark underground electronic music the

label releases. The label looks to appeal to younger

audiences who are in touch with underground

music. And people who go to dark raves and spend

the night with their hoods up. Produce stationary

examples, promo materials and packaging designs.





gig poster

(flip side, art print)

double sided gig flier

(left)

double sided release flier

advertismen

(right)

covering letter, letterhead, business cards

Produce a magloid sized editorial piece for the

Words by the Water literature festival, so festival

goers could have a bit of background information

about the featured artists and keep track of events.

The piece had to have a classic ‘literature’ feel to

it, yet still have a contemporary design, intrigue

people and catch their eye so they’d pick a copy up.

w o r d s b y t h e

w a t e r f e s t i v a l

w a t e r m a r k — f e s t i v a l g u i d e

w o r d s b y t h e

w a t e r f e s t i v a l

w a t e r m a r k — f e s t i v a l g u i d e

THE LUCID DREAMKONTIKI SUITE & TEENAGE MARYHOLY ARE YOU & JOHNNY THIEVES DJ SETS

SAT 20th JULY 2013 AT THE BRICKYARD£5.00 ADVANCE TICKETS AVAILABLE FROM TICKETWEB.CO.UK, 08444 77 1000, THE KINGS HEAD & S4.

DOORS 8PM. AGES 14+ (AGES 14-15 TO BE ACCOMPANIED BY AN ADULT). — FACEBOOK.COM/THELUCIDDREAM — THEBRICKYARDONLINE.COM — POSTER BY BENJAMINWALTON.CO.UK

T H E L U C I D D R E A MKO N T I K I S U I T E & T E E N AG E M A RYH O LY A R E YO U & J O H N N Y T H I E V E S D J S E T S

S A T 2 0 t h J U L Y 2 0 1 3 A T T H E B R I C K Y A R D

£ 5 . 0 0 A D V A N C E T I C K E T S A V A I L A B L E F R O M

T I C K E T W E B . C O . U K , 0 8 4 4 4 7 7 1 0 0 0 ,

T H E K I N G S H E A D & S 4

D O O R S 8 P M . A G E S 1 4 + ( A G E S 1 4 - 1 5 T O B E A C C O M P A N I E D B Y A N A D U L T ) . — F A C E B O O K . C O M / T H E L U C I D D R E A M

— T H E B R I C K Y A R D O N L I N E . C O M

— P O S T E R B Y B E N J A M I N W A L T O N . C O . U K

t h e b r i c k y a r d l u c i d d r e a m g i g p o s t e r

Re-design a poster for G.A Williams brickyard gig

for his upcoming album launch. Producing an

eyecatching design featuring the guitarist himself.

t h e b r i c k y a r d g . a . w i l l i a m s g i g p o s t e r

Re-design a poster for G.A Williams Lancaster

gig for his upcoming album launch. Producing an

eyecatching design featuring the guitarist himself.

g . a . w i l l i a m s g . a . w i l l i a m s g i g p o s t e r

Design a proposal for an independant bouldering

magazine to fill the current gap in the market. The

magazine should have a snappy and eyecatching

design, reflecting the scruffy yet incredibly technical

nature of bouldering.

s k u f f i n d e p e n d a n t b o u l d e r i n g

m a g a z i n e

s k u f f i n d e p e n d a n t b o u l d e r i n g

m a g a z i n e

finalé

stuff that I have done

“this page should include stuff that you have done such as....”

won the international society of typographic designers award

won a screenprint competition by imagine-that magazine

(www.imagine-that.info)

upcoming feature in Imagine That magazine

work featured on assorted tumblr design blogs

work featured on creative review feed

did a few freelance projects here and there

freelance clients featured in uni projects include:

the lucid dream

compa / moodswings music

free mars clothing (acid rap)

solway signs

the brickyard carlisle

g. a. williams

dissertation title —

socially responsible design:

do public health promotion campaigans have a duty to dispel public

fear and stigmatisms, rather than exploiting and creating them?

benjamin walton — semester two

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