WELCOMETO

OUR PRESENTATION

Seyam Rayhan

Walton Hi-Tech Industries Limited

" আমা�দে�র পণ্য" "It's our product"

Type Private Limited Company

Industry Conglomerate

Founded 1977

Headquarters Jiban Bima Bhaban(Level- 3),Dhaka, Bangladesh

Area served Worldwide

Key people S.M. Nurul Alam Rezvi(Chairman)

Products Electronics, Automobile,Telecommunication

Employees 10000+

Website www.waltonbd.com

Brief History of the Company 1977 Started trading business under name of firm “Rezvi & Brothers”.1992 Started directly and indirectly import, production and marketing of C. I. Sheet and its related materials.1993 Established R. B. Dairy Complex Ltd.1995 Started Electrical & Electronics Business.1998 Establish Tricon Electronics Ltd. and Started Production of Television.2001 Registration of R. B. Group of Companies Ltd. & Expanded Business in Electrical, Electronics & Automobiles Sector.2007 ablish Production Units for Color Television, Generator, Air Conditioner, Refrigerator & Freezer, Washing Machine, Microwave oven, Voltage Stabilizer, IPS and Motorcycle.

Mission

The Walton Company commitment is to manufacture thoughtfully designed products of the highest quality, under environmentally responsible conditions.

Incorporating theoretical

education with

practical experience.

Gaining knowledge about the current market

trend of the country.

Getting acquainted

with different policies, rules and

regulations of the

government on the

products concerned.

Objectives

Market Analysis

Bangladesh, with its growing population and economic growth, has huge demand for household products. The fact that only about 60% of the country has electricity available proves that when electricity will be available throughout the country, demand will increase further. 

As the people of this country are mainly price sensitive, Walton, being the sole manufacturer of refrigerator, freezer and motorcycle, is very keen to meet the demand of this large market by providing competitive prices.

Strategic Situational Analysis

Market Segmentation

Demographical

Geographical

Behavior

Psychographic

PEST Analysis Political Factor

Economic Factor

Socio-cultural Factor

Technological Factor

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Marketing Mix

ProductPromotion

Price

Place

Financial Analysis

Particulars Amount TK.Total Sales

2,553,024,782.10Cost of Goods Manufactured

2,414,093,716.05 Gross Profit

305,852,566.6Operating Profit

99,636,450.2Net Profit

26,530,733.5

Establish Walton as the No.1 Home Appliance Brand of the Country

Capturing the market share of existing foreign brands

Bringing more variety in their product line Continue increasing market share at the same

rate over the next 5years.

Challenges

Future Growth

Market penetration Through extensive promotion campaign Walton has set goals

to make more sales in future. Countrywide distribution system helps it achieve its goals.

Market Development Walton is exporting its products in Middle East, Latin America

and Africa. It has plans to explore European markets also.

• Product Development Recently, Walton brought Air-Condition in market. Though it

hasn’t gained spectacular market share yet, continuous customer attraction reflects future.

To establish Walton as the brand for home appliances & other electronic accessories, some changes are needed in its strategies-

Switch to Market Penetration Pricing without compromising quality.

Partner with local and international OEM (original equipment manufacturers)for elegant & sophisticated designs & equipment.

Customer Loyalty Program. Yearlong incentives and special offers.

Recommendations

Conclusion

The company has been

running its business with

good

reputation sinc

e 1977. In

Bangladesh is a

milestone in

the path of success

and reputation of

the brand WALTON. For Bangladesh,

Walton has become a company to be proud of in

the export arena. Walton has truly

redefined

Bangladesh

from being a

consumer

country to

a producer

country

for home appliances

.

THANKS

FOR ATTENDING THE SESSION