fainal walton
TRANSCRIPT
Welcome to Our Presentation
Our Topic Customer Satisfaction
on Walton Mobile
Group Members Are
Nabil Nassif ChowdhuryID:11122101271Intake:27th
Tusfia PiaID:11122101271Intake:27th
Background of the studyThis report was assigned by Assistant
Professor & Chairman Mr. Maniruzzaman, Department of Marketing, of BBA 27th intake, School of Business, Bangladesh University Of Business & Technology (BUBT).
Objectives: •Learning a didactic approach to Business Communication.•Incorporating theoretical education with practical experience.•Analyzed customer satisfaction on product.•How do we satisfy customer.
Methodology:The methodologies used in the research process for this report, were:
Data CollectionPrimary data is the information that we collect first-hand:
•First, we conducted some field research. We went to someWalton Mobile user about their satisfaction.
•We searched about Walton on the Internet and found someimportant information regarding their company background,product lines and promotional programs.
SurveysFor surveys, we made a questionnaire for the buyers. Thequestionnaire for the buyers included questions about theireconomic background, their preferences and their buyingbudget and frequency.To circulate the questionnaires, we followed two approaches:
•We handed the questionnaires personally to people.We went to the people and collected their answers.
•For the prospective customers, we used an onlinesurvey. We circulated the questionnaire in different Facebook groups and collected the answers.
Record analysisAfter collecting the data, we recorded them. Then we analyzedthem by doing the following:
•We collected the survey answers and made chartsand graphs using that data for supporting the report.
LimitationsThough we tried our best to make a hundred percent perfectreport, a few limitations held us back. The main limitations thatwe faced, were –
As many of the common products were barred, wehad to choose one from a limited number of options.
When we went to collect information from theWalton outlets, they were not fully able to cooperatewith us, as our required information was confidential.
The brand WALTON is owned and operated by R.B. GROUP head quartered in Dhaka, Bangladesh. Its principal activities are designing, manufacturing, exporting, retailing of consumer electronics, home appliances, mobile phones and automobiles. The manufacturing and product design operations are carried out at Walton Hi-Tech Industries Limited (WHIL).
Findings & Analysis
0
10
20
30
40
50
60
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
56
2016
44
Walton Mobile phone are very stylish?
0
10
20
30
40
50
AgreestonglyAgree
NutralDisgree
stonglyDisagree
48
36
124
0
Walton Mobile phones offer large variety of models to choose?
0
10
20
30
40
50
AgreestronglyAgree
NutralDisagree
36 48
44
Walton Mobile phones are priced very reasonably?
05
10152025303540
AgreeStrongly
AgreeNutral
DisagreeStronglyDisgree
36 36
12 16
0
Walton Mobile phones have added feature you like?
0
10
20
30
40
50
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
48
16 28
40
Walton Mobile phones are in the forefront to apply advance technology?
0
10
20
30
40
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
36
824 32
0
Walton Mobile phones are very durable?
0
10
20
30
40
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
24
4
36
2016
Walton Mobile phones have excellent customer service?
0
10
20
30
40
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
32
1632
20
0
Walton Mobile phones have a lot of sales promotional activities?
0
10
20
30
40
50
60
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
20
8
52
16
4
If I need to buy a new mobile phone, it is very likely that I will buy Walton Mobile phones?
0
10
20
30
40
50
AgreeStrongly
AgreeNutral
DisagreeStronglyDisagree
48
12
36
08
Overall, I think like Walton Mobile phones very much?
Major Findings
0102030
40
24
4
36
2016
Walton Mobile phones have excellent customer service?
Customer service:From my survey interview I came to know that the customer are not enough satisfied with the service they get.
05
101520253035
32
16
32
20
0
Walton Mobile phones have a lot of sales promotional
activities?
Promotional activities:Walton should not take effective and efficient promotional activities.
Recommendation
It is my opinion that Walton should take some effective and efficient promotional activities. Advertising is very important to run a product for it brings the message of the products to the customers.
From my survey I came to know that the of some products quality of Walton Mobile is very low. So, Walton must develop their product.
Walton Mobile should extendand increase good relationship with customer byusing effective promotional activities.
Conclusion
The company has been running its business with good reputation since 1977. Walton HIL is the first company to introduce advanced research and manufacturing mobile in Bangladesh. For Bangladesh, Walton has become a company to be proud of in the export arena.