beinspired platform introduction
TRANSCRIPT
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BeInspired Advertising Platform for an On-demand world
© Tagos Confidential All rights reserved
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• 90% of online shoppers report that product videos help them make purchasing decisions
Visitors to e-commerce stores are 64% more likely to buy after watching a video
• Every day, 100 million Internet users watch at least one video online
• Video views are increasing. Cisco predicts that by 2017, 69% of consumer internet traffic will be to videos
• Touch is the new browsing experience
90% of online shoppers report that videos help them make purchasing decisions
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Video Streaming is the most popular smartphone
data serviceAnd this popularity will only
grow
70%Video
streaming
61%
25%Bill
payments
17%E-
Commerce
Social Networkin
g
• Ericsson Consumer Lab 2015
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Changing face of advertising
• Intent based • It helps users accomplish tasks • Engagement is the goal of all advertising• Local has a deep play• Google has 16m advertisers generating $ 50b • Digital advertising is $600 billon annually • Digital video advertising, in particular is growing at 43.5%
year over year• By 2017, digital video advertising will make up 15% of the
total digital advertising market
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Every media company is preparing for a world where all TV shows, music and films are
consumed online
• In 2015 more people will watch streamed on-demand video on weekly basis than broadcast TV
• Traditional broadcast television, a linear video format, has linear video ads
• But how can one have linear ads in a format that in on-demand and consumer-initiated ?
No wonder 85% of skippable ads during online video get skipped
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Introducing BeInspired - a unique platform
Made for an On-Demand World
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EXPLORE more from a moment in the video
ENGAGEwith what they
discover
FULFILL a desire /
aspiration
A platform where users simply touch what
inspires them to
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Every video in the world is inert until we make it Active
Demo
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And, we make videos Active by using advanced algorithms to detect points of interest as they move in
real-time on the screen
• Viewers simply touch the image
they want to explore in the video, without interrupting the experience
• All touches are saved and can be accessed by the viewer anytime
• Enhance the viewer experience by enriching the touch points with valuable content
• Patent in key IP areas
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Because visual is the only way to describe many products
Nail Paint Earrings
Outfit and color
Jewelry Makeup
Makeup
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DO DISCOVER TOUCH
• Look of the characters• Hair and Makeup• Character back story• Actor Biography• Directors POV• Twitter-Facebook-Instagram• Interesting & relevant content• Brands
• Engage• Watch/Read • Visit the advertiser• Buy
How it works?
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• Explore their moments of inspirations from premium content
• Benefit from vital and relevant information that they seek, seamlessly
• Engage with what they discover• Experience fresh up-to-date
value added content every time they revisit their favorite content
• Come closer to characters they love
• Discover what inspires others
Viewers get the finest viewing experience without pesky interruptions
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Advertisers win moments with consumers when their desire is at the highest.
• Associate with premium content and get discovered
• ‘A true ‘zero moment of truth’ moment
• Advertising Model which is fully opt-in, viewable & bot free
• Get a play in nation’s popular culture
• Platform builds brand while driving leads
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Video publishers get immersive monetization opportunity born in on-demand world
• An opportunity to give advertisers win moments as attention-spans diminish
• Benefit from a Long tail of advertising for the first time
• Increase longevity of the content as viewers get fresh value added content every time they watch
• Network play helps in improved content discovery and thereof enhanced usage
• Commerce from content cements viewer loyalty
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Be Inspired