Zing Me – Open Platform IntroductionVương Quang Khải

VP of Web Business, VNG Corporation

15/05/2011

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ABOUT ZING ME

About Zing Me

• The first local SNS• Launched 8/2009• Major services: Status, Blog, Photo,

Music, and Social Games

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Traffic

• 7.4M Monthly Active Users– Number 1 SNS in Vietnam according to

comScore and Google Ad Planner

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Social activities

• Every day– 70K Status updated – 400K Photos uploaded – 600K Comments sent

• Every second– 1 status– 4.6 photo– 7 comments

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Fun fact

• If Zing Me were a city– It would be the most populated administration

region with 7.4M people

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Zing M

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TPHCMHà N

ội

Thanh Hóa

Nghệ An

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8 7.4 7.16.4

3.4 2.9

Population

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Fun fact

• Zing Me has 17 VIP profiles which have more than 100K fans

• Nou Camp, world largest stadium has 93K seats

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Fun fact

• Việt Nam has 60M farmers– Zing Me has over 4M online farmers

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Opportunity for Digital Agency

Zing Me has attracted both international and local brands.

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Business Profile

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Active avatar

Icon Biz profile

Impressions

Add more tabs

Blog & Photo

Like button

Attractive themes

Fans & friendsFeeds: link, status, comment…

Music

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Social App

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Apps are the applications running on platform of Zing Me, support business to implement campaigns, programs in line with all your needs. • Short-term: Supporting for your

campaigns in short time.• Long-term: Supporting for a long social

media plan.

In-game Advertising

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Create an event in the game to advertise yours products.

You can give each member a gift which is a promoting products everyday.

Place the product model in the game.

Why Zing Me?

• Reach to 7M potential customers• Dedicated support to premium partners• Peace in mind: never lost your investment

– Ever heard about Nhat Ky and Vietnam Travel fanpages?

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Business Profile

Functions Standard Premium Partners

Set icon x x

Send message/ Send mail x x

Blog/ Photo x x

Like / Make friends x x

Connect to fans x x

Flash player (Video + mp3) x

Theme x

Statistic x

Specific link tabs x

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Opportunity for Content Provider

Do we need an open platform?

• It’s hard to have a great idea that people love

• It’s even harder to aggregate millions of users, and give them easy channel to pay

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Some numbers

2009 2010 2011 /E0

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Social apps on Zing Me (by December of each year)

Number of Apps Monthly Revenue (B VND)Strictly Confidential – Do Not Distribute 18

App Control Center

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Appstore Model

• Zing Me provides– User base (Zing ID)– Payment channel (Zing Xu)– SDK and other support (Technical training)

• CPs provide– Content– Marketing (if desired)– Infrastructure (can rent from Zing if needed)

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Revenue share model

First launch in Vietnam Launched somewhere else

Exclusive on Zing Me in VN CP: 70%, ZM: 30% CP: 50%, ZM: 50%

Non exclusive in VN CP: 50%, ZM: 50% CP: 30%, ZM: 70%

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• Zing Me pay for the payment distribution (scratch card) cost• CP pay for the marketing and infrastructure cost

Q&A

http://openplatform.me.zing.vn/

http://me.zing.vn/khai