Introduction to Force.com / Salesforce Platform

Marc Kuster - ISV Technical EvangelistMatthias Urbanski – Partner Enablement

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year ended January 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

“80% of new commercial enterprise apps will be deployed on cloud platforms in 2012””

IDC Predictions 2012: Competing for 2020

Salesforce is the Proven Cloud App Platform

1,000,000+ Installs

DemandingCustomers

All MajorCertifications

40 Billion+Transactions /QTR

1,400,000+ Custom Apps

Build Apps You Didn’t Think Possible 6 Months Ago

Social

Mobile

Real Time

Innovate With Confidence

Site.com

The Platform Powers the Social Enterprise Architecture

What Are the Most Common Apps Built on the Platform?

Social Engagement

Critical Processes

Social Websites

Social Front Ends

Extend the the value of your backoffice

Cut inefficiency with the power of the cloud.

Accelerate your marketing to the pace the market moves at.

Connect to customers the way they expect it - social and mobile, all the time.

Success with external focused solutions

Brand Adoption

Modellsuche, Blog

Ideen Management

Kundengeschichten

Mitgliederberichte

Nachricht an Läufer

Flexible Webseiten

Personalisierte Werbeseiten

Webseite für Event Registrierung

Webseite für Franchisepartner

Kampagnen Webseiten

Optimized Provisioning provides distributors visibility to latest campaigns and product info

Planning and Management improves oversight and management of business processes

Service Part Documentation Increased rep productivity and visibility to order information through integration with SAP

Webasto Builds Service Parts Info Portal for Partners and Employees

Vehicle Data

Parts Data Inventory

Customers

Customers Have Built Social Apps Across Every DepartmentHuman Resources

Information Technology

ERP/Accounting

Order Management

Websites/eCommerce

Marketing

Facilities/Legal

Datacenter Management

Property/VIP Management

Offer Management

Order Management

Employee Collaboration

Employee Intranet

Billing and Claims

Billing Management

Insurance Claims

Consumer Site

Facebook App

Franchise Management

Event Management

Inventory and Distribution

General Ledger

IT Goverance

Operations

Asset Management

Performance Mgt/Analytics

Release Management

Source: 2009 IDC Study, “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”

3x More Apps Per Year

Deliver More Apps

4.5x Faster Updates

Ideal for Agile Development

Make Changes Faster

Prebuilt Application

Components

Less Resources

94% Fewer Developer Hours

54% Lower TCO

Lower Cost

Proven Business Results

Multi-tenant PaaS

Automatic Upgrades

Demo & Questions