PAST PROJECT EXAMPLES:

Digital Marketing & Core Brand Value Development

• Devised the core brand values for A1 Team

Ireland, the World Champions of Motorsport;

• Created a value proposition for the team to

implement and generate revenue from as a

result;

• Undertook a social networking campaign for

the team, utilising Facebook, Twitter, Bebo

and YouTube to establish an online

community of over 1500 people.

Consumer Behaviour Study

• Investigated Banking Habits and Attitudes of Final Year

Students and Graduates;

• Areas investigated included:

o Profiles;

o Lifestyles and Attitudes;

o Perceptions of Graduate Accounts;

o Perceptions of Ulster Bank.

• Research was conducted to assist Ulster Bank in developing

a graduate current account proposition.

Economic Impact Study

• Estimated the revenues generated in the Dublin area as a

result of the Ireland vs. Germany football international

which took place in October 2007.

• Analysed the revenues generated as a result of the game

in areas such as:

o Accommodation,

o Travel,

o Food,

o Drink,

o Shopping,

o Tickets.

Public Relations

• Conducted nationally

representative study.

• Findings of study were used to

generate national media

coverage for Cannon, in print and

on radio.

• Single project has been utilised

for three separate rounds/ waves

of public relation endeavours.

Strategy Development

• Analysed consumers’ perceptions

of flavoured water through the

use of qualitative research

techniques.

• Provided valuable information

which enabled a strategy to be

developed in terms of

packaging, advertising and new

product development.

Behavioural Analysis

• Investigated the effects of Allergic Rhinitis on the student

population.

• One hundred and six face to face questionnaires were

carried out.

• Results used for development of statistically viable media

“hooks” for PR campaigns targeted at both Consumer

media and Medical media.

Consumer Behaviour Study

• Investigated consumers’ impulse

purchasing behaviour in retail

outlets in the Dublin region.

• Researched the effectiveness of

the merchandising of impulse

purchase products, in relation to

traffic flows within retail outlets.

Customer Satisfaction

• Assess Levels of Awareness and

Satisfaction amongst Customers.

• Customers from a database provided

by Gogans were interviewed by

telephone.

• Improving and Expanding upon the

Services Available.

Market Feasibility

• Investigate the potential demand for a new

company which provides tyre and exhaust

repairs, oil and brake changes.

• Assess the feasibility of establishing a tyre

business in Athy, Co. Kildare.

• Research consisted of 250 face-to-face

interviews.

Kilbane Tyres

• Partnership with the

MDP, conducting over 2000

interviews with the Irish youth

market;

• Conducting quarterly research in

order to gain a consistent insight

into their lives and attitudes.

• Quantitative and qualitative

research carried out.

Attitudinal Study

• Partnership with the MDP, conducting over 2000 interviews

with the Irish youth market (16 to 24 year olds).

Study of Communication Effectiveness

• Assessed the awareness of a new

product line.

• Determined the effectiveness of the

communication strategy.

• Provided Batchelors with thorough

information which helped to

evaluate the communication

strategy.

• Partnership with the MDP, conducting over 2000 interviews

with the Irish youth market;

• Research involved cold calling competitors and relaying

numerous potential booking scenarios.

• From this an analysis of their response time, promotional

material, services offered etc. was conducted.

Market Feasibility

• Company had recently undergone a re-branding

exercise, changing its name to Eventus.

Market Feasibility Study

• Featureline is an expert in commercial interior fit-out:

• Objective of the research was to identify key areas of

growth in strategic markets.

• Research consisted of 150 telephone interviews across

five industries.

• Research findings identified the key areas that most

attractive markets to target.

visitors to Ireland.

• Assessed the feasibility, demand

and format of a competitive

Corporate Golf Challenge across

multiple industries in Ireland.

• Custom Ireland is a Destination Management

Company, that provides superior and customised

travel experiences to overseas visitors to Ireland.

Product Feasibility Study

• Targeted the Irish corporate market, specifically

decision makers of corporations, i.e. CEO, CFOs and

MDs.