Eric Favel - Client Examples

Print , Packaging, Interactive, POS,

Photography

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JIM BEAM-Skinny Girl

MEET THE NEW GIRL.

Guilt-free andready to serve.

LOW CALORIES. ZERO GUILT.

NEW

SK INNY M IN I S

MINI IS THE NEW SKINNYGrab the low-calorie cocktail you love – now in a mini!

NEW!

JIM BEAM -HornitosHornitos TV“Ball” :15

Open in an upscale apartment. The Manhattan skyline can be seen out the window. A GUY, dressed comfortably, is reading the paper on his couch. Different colored lights reflect onto his face. We see a bottle of Hornitos sitting on the table along with various New Year’s trinkets.

[SFX: newspaper page turn, door opening]

Cut to bottle shot end frame.

[SFX: cue music]

VO: Hornitos Tequila.

VO: Purer than your intentions.

His friend comes in and stops in amazement when he sees what’s sitting in the apartment.

FRIEND: Is that the…?

GUY: (Nonchalantly) Yep. We see what appears to be the Times Square New Year’s ball in all it’s glory sitting in the middle of the apartment.

FRIEND: (looking around) How’d ya get it…?

GUY: Don’t ask.

JIM BEAM-Bourbon

CVS-Private Label

CREATING CONSISTENT AND COMPELLING BRAND EXPERIENCESProprietary and Confidential © 2010 Schawk, Inc. All rights reserved.

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CVS-Packaging

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