baila salsa booklet

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R H Y T H M W I T H S P I C E

Mission StatementBaila Salsa is a dance company that brings culture, style, and excitement through Latin Dance. The instructors are well experienced and provide a friendly environment to learn while building a sense of confidence in their dancers.

Branding StrategyBaila Salsa will be recognized by it’s clean yet vibrant design with an edgy logo. The colors, the logo, and the silhouettes will give off a bold yet fun vibe, and this theme will be consistant across the promotional pieces.

What’s Inside...

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Logo Specifications

Logo Usage

Tagline, Motifs & Icons

Color

Typefaces

Imagery

Apparel

Vehicle

Commercial Storyboard

Business Stationary

Interior & Exterior Signage

Mobile App

Website

Logo SpecificationsThe logo has been designed to have an edgy and sexy feel to represent the energy of the company. The logo requires space around it in order to feel the energy it gives off, being placed in a cluttered design may cause it to battle with the othr pieces that surround it. The grayscale version should maintain a unified shade.

Logo Specifications Black and White

GrayscaleR H Y T H M W I T H S P I C E




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Logo UsageThe logo should not be distorted in any way. The only parts of the logo that should have color are the tagline, and the secondary portion of the Baila Salsa Text, The music note motif should never be in color, nor should the tagline ever line up with the company name.





Appropriate use

Inappropriate use

4

Tagline, Motifs and SymbolsThe tagline for Baila Salsa is “Rhythm With Spice”. It will be used in the logo and will also stand alone in the company’s advertisements, apparel, website, and application. The motifs are parts of the logo that will be used to symbolize the company without use of the full logo The symbols will mainly be used in places where contact information is displayed.



Tagline

Motifs and Symbols

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ColorThe primary colors for Baila Salsa are an olive like green, and a mustar yellow. The secondary colors are gray, black, and a spicy red. Typically Salsa groups are known for their red and black look, but Baila Salsa uses it’s own unique color pallete to give the vibrant energy of the dance form.

PrimaryColors

SecondaryColors

CM

YK51C

/25M/100Y/4K

RGB

136R/155G/59B

Hex

889B3B

CM

YK24C

/22M/92Y/0K

RGB

201R/182G/61B

Hex

C9B63D

CM

YK75C

/67M/66Y/0K

RGB

96R/98G/99B

Hex

606263

CM

YK75C

/68M/67Y/90K

RGB

0R/0G/0B

Hex

000000

CM

YK75C

/68M/67Y/90K

RGB

0R/0G/0B

Hex

000000

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TypographyThe typefaces have been selected to reflect the energy of Baila Salsa, as well as still have the ability to maintain a clean appearance.

Century Gothic RegularCentury Gothic Bold

Nella Sue LightNella Sue RegularNella Sue Bold

Bebas Neue Regular Bebas Neue Book Bebas Neue Light

Typography

Nella Sue is typeface used for the logo only

Bebas Neue is used in a majority of the advertisements and is mainly used in the titles and headers. It is also the font of the tagline, and is also used in the business stationary.

Century Gothic is an easy to read font which is used for the body font in the advertisements, brochures, on the website, and the mobile application.

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ImagerySuave, edgy, and bold images portray the feel of Baila Salsa. The professional and sexy theme is felt through these deep and soulful images.

Imagery

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ApparelThe Apparel for Baila Salsa consists of dance, and workout clothes that are loose and comfortable for movement while feeling the beat and learning new steps.

RHYTHMSPICE

WITH

Apparel

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VehicleThe car for Baila Salsa reflects the edgy, and sexy feel of the company, and carries the motif and tagline.

Vehicle

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Web & Print Based AdvertisementsThe Advertisements are mainly typography based, displaying the motifs and symbols of Baila Salsa.

Web Banner AdvertisementRHYTHM

WITH SPICE

Join us to learn how to be

SUAVE

Group classes

EVErySUNDAY

AmericanLATIN INstitute

Baila SALSA Bachata

Priv

ate

less

ons

Ladie

sST

YLING

CLas

s

[email protected] www.salsabuffalo.com716-807-7363

R h y t h m w i t h s p i c [email protected] www.salsabuffalo.com716-807-7363

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Commercial StoryboardThe commerical is an annimated clip with exciting salsa music playing in the background. The silhouettes will be dancing and twirling on screen, and int he fifth scene the Baila Salsa leg motif wil kick it’s way on the screen for a little spicy touch.

Want to Learn

How to be

Suave

Want to Learn

How to be

Sexy

JOINTODAY

RHYTHMSPICE

WITH

Commerical Storyboard

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Business StationaryThe business stationary includes the business card, envelope, mailing labels, letterhead, and brochure. The designd display the motifs and symbols as well as the primary colors of Baila Salsa balancing a fun, yet clean feel.

Calvin riceC h o r e o g r a p h e r

716-807-7363

[email protected]

www.salsabuffalo.com

Business Card

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www.salsa

buffalo.com


Envelope


The Latin American Institute1 4 1 E l m w o o d Av eB u f f a l o , N Y 1 4 2 0 1

Labels and Stickers

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716-807-7363

[email protected]


Letterhead


(716)-807-7363

[email protected]


Salsa Group Lessons

Bachata Class

Private lessons

LADIES STYLING CLASS

Every Sunday at the Latin American InstituteSalsa Level I | 12:00pmBegin to learn the basics of Salsa, including the basic steps and simple turns and partner work.

Refine the basic steps and simple turns while expanding into patterns with a partner.

This class is an Intermediate/advanced level. In this class we focus on PROPER leading and following technique, musicality, styling, shines (footwork), timing, turn patterns, and body movement.

Salsa Level I I | 1:00pm

This class you will learn Dominican and modern Bachata. We will work on turn patterns & footwork.

All Levels | 3:00pm

MUST HAVE SALSA EXPERIENCE | TUESDAYS 8:30 - 9:30PM

Salsa Level I I I | 2:00pm

For Information, or to schedule private lessons call (716)-807-7363 or e-mail us at [email protected]

THE LAT IN AMERICAN INST ITUTE141 Elmwood AveBuffalo, NY 14201

Are you ready to enhance your dancing with some Latin flavor? The styling class is fun and helps you to express on the dance floor and to bring your social dancing to a higher level. In this class you will learn a choreography, you will work on your whole body movement, (hand rolls, hip motion, body rolls, etc) musicality, turns and much more. Add some elegant and sexy styling to your dancing.8 Weeks | $140

Brochure

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Exterior and Interior SignageThe exterior signage includes the street sign as well as the sign that is on the building itself. The interior has the front desk, advertisement, directional, and signage, as well as the banners that would hang in the studio.

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Exterior Signage

Interior Signage


Salsa Group Lessons

Bachata Class

Private lessons


Every Sunday at the Latin American Institute

Salsa Level I | 12:00pmBegin to learn the basics of Salsa, including the basic steps and simple turns and partner work.





All Levels | 3:00pm




Are you ready to enhance your dancing with some Latin flavor? The styling class is fun and helps you to express on the dance floor and to bring your social dancing to a higher level. In this class you will learn a choreography, you will work on your whole body movement, (hand rolls, hip motion, body rolls, etc) musicality, turns and much more. Add some elegant and sexy styling to your dancing.

8 Weeks | $140

STUDIORESTROOMOFFICECAFETERIA

R H Y T H M W I T H S P I C ER H Y T H M W I T H S P I C ER H Y T H M W I T H S P I C ER H Y T H M W I T H S P I C ER H Y T H M W I T H S P I C E

RHYTHMSPICE

WITH

Interior Banners

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Website and Phone ApplicationThe website contains all the information needed about Baila Salsa, the classes offered, a gallery, and a contact page. The phone application is a simplified version of the website that allows you to easily schedule a class right from the phone.

C l a s s e s


Salsa Group Lessons

Bachata Class

Private lessons


Every Sunday at the Latin American Institute

Salsa Level I | 12:00pmBegin to learn the basics of Salsa, including the basic steps and simple turns and partner work.





All Levels | 3:00pm




THE LAT IN AMERICAN INST ITUTE141 Elmwood AveBuffalo, NY 14201

Are you ready to enhance your dancing with some Latin flavor? The styling class is fun and helps you to express on the dance floor and to bring your social dancing to a higher level. In this class you will learn a choreography, you will work on your whole body movement, (hand rolls, hip motion, body rolls, etc) musicality, turns and much more. Add some elegant and sexy styling to your dancing.

8 Weeks | $140

716-807-7363

[email protected]


G a l l e r y


716-807-7363

[email protected]


34

C o n t a c t u s

SEND US A MESSAGE


Have any questions or comments?

Want to schedule a class or even just say “Hi!”

Send us a message or use our other methods of contact!

First Name, Last Name Phone Number

Email Address

Message Here!

716-807-7363

[email protected]


A B O U T U S


716-807-7363

[email protected]


Calvin and Fanny have been dancing and teaching salsa together since 2008. They frequently attend salsa congresses and festivals where they participate in workshops and share the dance floor with some of the biggest names in the world of salsa. They have worked with five-time World Salsa Champion Oliver Pineda of Australia, Salsa On2 pioneer Eddie Torres of New York, Griselle Ponce of New Jersey, The Cobo Brothers of North Carolina and many more.

FANNY OLAYA was born and raised in Lima, Peru where she grew up listening and dancing to the sounds of salsa, merengue, cumbia, cha cha cha, Afro-Peruvian and other latin styles. These sounds were a part of Fanny’s everyday life from a very early age and have created in her an undying passion for music and dance.

CALVIN RICE was born in Buffalo, NY and holds a Bachelors degree in music performance and education from Ithaca College. He is an active musician, dancer and teacher who loves to share his knowledge and talent with others.Classes with Baila Salsa are a mix of footwork (shines) and partnerwork (turn patterns), with emphasis on the techniques of leading and following for the social dancer. Students will also begin to gain an understanding of musicality and latin body motion. No partner necessary.

Home

About us

Classes

Gallery

Contact Us

R h y t h m W i t h S p i c e

Classes

Salsa Level III


Salsa Level I

Bachata

Salsa Level II

Private Lessons

Ladies Styling Class

Phone Application

Icon

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Classes

Thank YouFor Registering


A Few Reminders...

Please arrive 15 minutes early for the class.Bring bottled water, and a towel.Please wear flexible attire and sneakers.

Classes

Salsa Level IIIThis class is an Intermediate/advanced level. In this class we focus on PROPER leading and following technique, musicality, styling, shines (footwork), timing, turn patterns, and body movement.

Sunday | 2 pm


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Classes

Salsa Level III Sunday | 2 pm


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