BY ALIN VLAD

Best Practices

FACEBOOKLEAD

GENERATION

Câte ceva despre mine

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, în mod special). Obsedat

de Content Curation.

B2B FACEBOOK MARKETINGEste Facebook un mediu propice pentru promovare B2B?

LINKEDINFACEBOOK

Ce canal Social Media s-a dovedit cel mai eficient in achizitionarea de clienti

noi?

SURSA: 2013 STATE OF INBOUND MARKETING http://www.stateofinboundmarketing.com/

52%

43%

43%

36%

Dupa cum puteti observa mai sus, Facebook este cel mai eficient canal de marketing prin Social Media. Mai mult de jumatate din marketeri au castigat clienti cu ajutorul Facebook-ului in 2013.

TWITTERBLOG

ALTE STATISTICI

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

dintre marketeri folosesc Social Media

sursa: Aberdeen

dintre posibilii cumparatorii B2B folosesc Social Media in procesul de cumparare.Sursa: TopRankMarketing

dintre companii folosesc Facebook pentru a genera Lead-uri

sursa: InsideView

84%

53%

41%

Something about us

PUT THE NAME OF YOUR COMPANY HERE

DE UNDE INCEPEM?

SPIONEAZA COMPETITIA

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

ANALIZEAZA INSIGHTS-URILE

ANALIZEAZA CONTINUTUL

Analizeaza activitatea si rezultatele vizibile ale competitorilor ce au succes. Acest “audit” iti va

oferi un punct solid de plecare.

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

SAU

IDENTIFICA BUYER PERSONAS

Ce asteptari au fanii de la pagina mea de Facebook?

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

TESTEAZA

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Ce tip de continut performeaza mai bine?

Merita sa investesc in Promoted Posts? ROI?

Care e cea mai buna metoda pentru cresterea audientei?

MASOARA

Fa legatura intre metricii Facebook si cei de business

Nu intra in capcana Edgerank-ului

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Nu pune accept pe KPI-uri vanitosi

Contest is King on Facebook to

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Si mai mult, continutul e PRIMORDIAL intr-o strategie de Facebook Lead Generation

TIPURI DE CONTINUT

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

BLOGGING FAQ’S STUDII DE CAZ

VIZUALE INTREBARI VIDEOS

TIPURI DE LEAD-URI

CONTINUT

LANDING PAGE

FORMULAR

CONVERSIE

CONTINUT

LANDING PAGE

ALTA MEDIA

LANDING PAGE

DIFERIT

FORMULAR

CONVERSIE

DIRECTE INDIRECTE

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Metode de obtinere a Lead-urilor

1. FOLOSESTE CALL-TO-ACTIONS

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

2. INCLUDE LINK-URI IN ORICE POST

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

3. Organizeaza Facebook Chats

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

4. Profita de Facebook Events

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

5. Livreaza Extra Valoare

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

6. Foloseste Facebook Ads

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

KPI-URI IN GENERAREA DE LEAD-URI

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Bounce Rate

Unique visitors

Returning visitors

Time on page

Page Views

Cost per Lead

Conversion Rate

Organic Leads

Paid Leads

Lead Scores

Conversion Rate

Renewal Rate

Refund Requests Rate

Cost per customer

NUMAR DE LEAD-URI

CLIENTI CONVERTITI

TRAFIC PE SITE

RESURSE UTILE

BEST PRACTICES FOR GENERATING QUALITY LEADS ON FACEBOOK – ALIN VLAD

Hubspot Library Jon Loomer Social Media ROI

The B2B Social Media Book

Inbound.org Moz Academy

MULȚUMESC PENTRU TIMPUL ACORDAT!

allinbound amvlad

www.allinbound.ro