azimut yacht club

AZIMUT YACHT CLUB

Yacht Brokerage & Charter

Crans Montana - London - MiamiCH Telephone: +41 (0)27 483 1220UK Telephone: +44 (0)20 7078-4226USA Telephone: +1 (305) 394-9652

www.azimut-yachtclub.com

Welcome to the april 2011 edition of the Azimut Yacht Club magazine. Every month we generate a PDF catalog with the current listings.

Subscribe to our newsletter on our site in order to receive automatically a link to the monthly PDF as soon as it is generated.

If you have any questions about a boat or would like to schedule a visit, please contact us by email, phone or skype.

The process of selling your boat is a complex one which your broker will totally manage on your behalf until the sale is complete.

What Does Your Yacht Broker Do For You?

Sales & Marketing

Listing your boat with Ancasta exposes you to the largest brokerage network in Europe. We promise to find you a buyer in the short-est possible time, which includes:

• Market Boat Details• Feedback on Activity• Accompanied Viewings• Receive Offers• Negotiate on your behalf• Complete the sale

The Transaction

We manage the processes, paperwork & con-tracts involved for a smooth and secure trans-action including:• Holding of all title documents and all

other important paperwork• Sale and Purchase Agreement• Title Transfer

• Completion / Hand Over Process• Client Account holding for your total

Protection

Helping Buyers

We offer a broad range of services to buy-ers which means that we are always informed about the transaction to aid a smooth and successful completion process. These services include:• Finance• Insurance• Helping with Survey Advice• VAT Advice• Storage• Boat Yard Services• Sea Trials

Full service brokerage

Follow us on Facebook and twitter for daily updates

Establishing an efficient SOCIAL MEDIA marketing strategy becomes now a reality for yacht brokerage and yacht charter companies. When establishing the company marketing strat-egy, several key indicators must be closely watched. As well, deciding the direction of the data flow between the company and third party sites can become costly in terms of advertising budget without bringing long term traffic.

Social,MEDIA & yachting

By Olivier Baelde www.latitude26.ch

developing advanced social marketing features coupled with yachting and real estate solutions

The most costly decision a mar-keting or sales manager will take when implementing a marketing strategy will be to rely entirely on third party websites to ac-quire new contacts and promote the yacht listings. This decision is mostly taken due to the appar-ent easy setup and maintenance third party listing sites seem to provide. However, when analyz-

ing carefully the features pro-vided, as well as the possibility to create inbound traffic to the company’s website or expand the reach to social networks, it does not appear anymore as a cost effective solution in a long term strategyh. All third party listings sites rely on traffic to

their sites in order to be able to charge yacht brokerage and yacht charter firms. Thus, they will most of the time prevent this traffic to leave their site unless it goes to a paid advertisement. The data flow of the listings be-tween the company’s website and the outside world must be carefully evaluated. The suc-cess in establishing a long term

approach is to consider, as the central point, the company’s website. ie the single point of entry for all listings should be your website. Then, syndication to third party listings websites specializing in the yachting and to social network will take place. This data flow will allow you to generate inbound traffic back to your site and not to other sites.

You will have the control over the data provided to the external sites. Contacts and leads com-ing to your site once will most likely come back to your site on a regular basis. A powerful out-bound strategy for the listings is to target all available social net-work and document or images

sharing sites. Through APIs, you can automate the posting of list-ings information and brochure to a large array of sites which are not used by third party listings websites to avoid loosing traffic.Nowadays, you can maximize your exposure on social net-works relatively easily by select-ing a yachting solution already integrating the APIs to post au-

tomatically. Furthermore, third party listings websites will not have any incentives to integrate your listings with social net-works or other sites in order to keep the traffic on their site. You must put in place a well tought-out strategy which will syndi-cate listings to generic listings sites. (Olx, Oddle, Vast...), third party listings sites specializing in yachting through the openma-rine.org initiative for example: It allows you to generate a stand-ard xml feed and post it to sev-eral sites through a subscription. Then, post the listings to your fa-cebook and twitter account. We

went further in the integration of our yachting solutions with a large array of APIs. Clients using our yachting solutions have their listings posted automatically to Flickr, Picasa, Wordpress, Blogger, Olx, Oddle, Vast, Open-marine. Then, PDF brochures generated are posted to Issuu, Scribd, Slideshare, Docstoc ex-panding the reach and search engines indexing. And a new service launched this month is through the magazines listing all the yachts from our clients and generated in 3 versions: print on demand version, electronic version and ipad version. The goal in creating your marketing strategy is not to get linked to a

single third party listings web-site where they will dictate their marketing strategy to you and make it very difficult for you to reach potentials clients through all available social medias. In a long term strategy, all inbound traffic must go back to your site. This way, if you decide to stop listing on a particular third par-ty listings website, most of the traffic will still flow to your site through the other channels. On the other hand, if you stricly list on third party sites, the day you stop paying them, you “disap-pear“ from the internet world...

BREAKING NEW GROUND WITH

SOCIALbe able then to send messages di-rectly through the facebook graph API. It will allow you to keep this user informed about your compa-ny activities automatically through your website. It provides an extra level of possibilities since you no longer need a user to subscribe to your newsletter. While you man-age your own facebook groups , you can post automatically news to the groups and invite all new friends automatically to join the groups through the APIs.

By carefully planning a number of facebook groups centered around your company’s activities (broker-age, charter), you can dramatically enhance the daily communication sent to the facebook groups by postings automatically random yacht listings, special offers, price reductions....

hile having a social network pres-ence through Facebook, Twitter

and other social networks proves mandatory nowadays, a new concept

tested by our yachting solutions is to benefit from Facebook groups and so-

cial activity by bringing back “friends and followers“ to the company’s website in

order to propose targeted services and features pertaining to your business activity.

On Facebook for example, the new graph API allows to post update statuses about listings, upload images in al-bums , post events in calendar.. As well, you can use the facebook user authentication to login into your site and read or contribute to your content. The advantage is that you can at the same time know more about this person and propose a subscription to your newsletter. When he connects to your site with his facebook’s user id , you will By Olivier Baelde - www.latitude26.ch

developing advanced social marketing features in yachting and real estate solutions

W

website.

The important point in this social network integration with your website is to keep the channels open and regularly communicate to provide new information and news.

Readers will be more likely to visit your site on a regular basis if they get weekly news from your site. This could be fastidious if you had to do it manually , but by creating automated tasks to post automati-cally on a regular basis for exam-ple a new yacht listing or price reduction offer, you keep the flow going.

Our company Latitude 26 pro-vides social media marketing con-sulting and development services.

By inviting your “friends and followers” to visit and con-nect to your site using their facebook user id , you give them the possibility to share information and recommend other users to connect with you.

On the new site www.yachting.vg, we are currently ex-perimenting with several new functionalities of the Graph API. Integrating your site more tighly with external social net-works will allow you to communicate faster new informa-tion to be given to followers and groups. You will be able to provide a constant flow of information and news through automated tasks. When users visit your website, your can control the information given to them as well as getting their feedback on specific polls or through a comment system.

You can inform your groups, friends and followers that the newsletters generated every month is available on your

INBOUND TRAFFIC

NETWORKS

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AZIMUT 46' Flybridge, 1997, Mallorca, Baleares Spain, 259.000 € The Azimut 46 is the three cabin timeless classic of the flybridge range. It is designed for luxurious entertaining, and must be viewed to be appreciated. - Specs: LOA:14 metres Beam:4 metres Draft:1 metres - CAT-ERPILLAR 440hp - Diesel

Web id: 2 - Price: 259.000 € Tax Paid

AZIMUT 46' Flybridge, 1997, 259.000 €

Mallorca, IB, Spain

Motor Boat Broker14 quai Papacino, 06300 Nice, France - Nicky Davies

Telephone: +33 489 039 464Spain (+34) (971) 695-441Visit www.yachting.vg for full details - Web id: 2

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AZIMUT 68 S, 2005, 830.000 €

Poole, DOR, United KingdomAZIMUT 68 S, 2005, Marbella, Spain, 830.000 € Azimut 68 S (2005 model) with twin diesel MTU (1320hp) engines. This is a great example of one of the most popular open style family cruisers on the market. She is fully equipped and has been professionally maintained from new. The Azimut 68 S offers fantastic accommodation with great volume. Highly recommended and must be seen. Motivated owner. - Specs: LOA:20 metres Beam:5 metres Draft:1 metres - MTU 1320hp - Diesel

Web id: 4 - Price: 830.000 € Tax Paid

Carine Yachts14 quai Papacino, 06300 Nice, France - Andrew Noble

Telephone: +33 489 039 464United Kingdom (+44) (01202) 901-721Visit www.yachting.vg for full details - Web id: 4

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Yacht Show Room Brokerage14 quai Papacino, 06300 Nice, France - Nicolas Valin

Telephone: +33 489 039 464France (+33) (977) 197- 205Visit www.yachting.vg for full details - Web id: 13

AZIMUT Azimut 105, 2008, Barcelona, Spain, 5.000.000 € - Specs: LOA:105 feet Beam:21 feet Draft:1 metres - MTU 2216hp - Diesel

Web id: 13 - Price: 5.000.000 € Tax Not Paid

Nice, PR, France

AZIMUT Azimut 105, 2008, 5.000.000 €

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AZIMUT Azimut 55 E, 2008, Golfe Juan, Provence Côte d'Azur France, 790.000 € Azimut 55 year 2008 in immaculate condition. 3 cabins / 3 bathrooms version. Extremely well looked after boat, constantly upgraded, professionally maintained, fully serviced and ready to go. - Specs: - N/A - Diesel

Web id: 10 - Price: 790.000 € Tax Not Paid

AZIMUT Azimut 55 E, 2008, 790.000 €

Nice, , France



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AZIMUT Azimut 68E, 2008, Cannes, Provence Côte d'Azur France, 1.490.000 € This Azimut 68 Evo built in 2008 is in pristine condition: only 1 owner, permanent crew of 2, managed professionally... this yacht is ready to go! She is very well equipped up to charter standards and offers all the safety equipment demanded by RINAVE Commercial Class. The owner who has not been able to use her as much as desired is a keen seller. - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel


Nice, , France

AZIMUT Azimut 68E, 2008, 1.490.000 €


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AZIMUT Azimut 68S, 2007, Mandelieu-La-Napoule, Provence Côte d'Azur France, 1.200.000 € - Specs: LOA:69 feet Beam:16 feet Draft:5 feet - MAN 1360hp - Diesel


Nice, , France

AZIMUT Azimut 68S, 2007, 1.200.000 €


AZIMUT Leonardo 98, 2008, 3.600.000 €

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Cheltenham, , United kingdomAZIMUT Leonardo 98, 2008, Greece, 3.600.000 € Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with little more than delivery hours on her engines. The Leonardo has been described as the ' Ocean Coupe ' of the seas with her dynamic flowing lines that doesn't compromise on interior space and liveability. The yacht provides a sporting drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space. - Specs: LOA:100 feet - MTU - Diesel Web id: 1 - Price: 3.600.000 € Tax Not Paid

Motor Boat Broker14 quai Papacino, 06300 Nice, France - Eric CHAPPUIS

Telephone: +33 489 039 464United Kingdom (+44) (1803) 226-153Visit www.yachting.vg for full details - Web id: 1

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AZIMUT Leonardo 98 E, 2007, Cannes, Provence Côte d'Azur France, 4.400.000 € One of the rare Azimut 98 Evolution of-fered on the market for sale, MY Leonardo is commercially registered, fully equipped for charter and ready to go! The owner is a keen seller and we urge you to bring offers. - Specs: LOA:100 feet Beam:22 feet Draft:6 feet - MTU 2200hp - Diesel Web id: 11 - Price: 4.400.000 € Tax Not Paid

Nice, , FranceAZIMUT Leonardo 98 E, 2007, 4.400.000 €

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AZIMUT Leonardo 98, 2008, 3.600.000 € Located in Greece

Just reduced in price this is a great opportunity to acquire an Azimut 98 Leonardo at a fraction of the new price with little more than delivery hours on her engines. The Leonardo has been described as the ‘ Ocean Coupe ‘ of the seas with her dynamic flowing lines that doesn’t compromise on interior space and liveability. The yacht provides a sport-ing drive in impeccable style, combined with a layout that blurs the line between inside and out . When open , the fully retractable semi-circular sliding doors give nearly 1,300 square feet transforming the enclosed aft dining area into an alfresco one and seamlessly blending the saloon and aft deck into one uninterrupted space

UK Office

Contact: Mark Davies

Tel: +44 (0)1242 250 000Fax: +44 (0)1242 500 253Mobile: 07703 336 634

LAZZARA 840, 2007, 3.000.000 € Located in Spain

You’ll be hard pressed to find a more spacious yacht with these specifications. Each stateroom has its own head and entertainment centre; the saloon includes formal dining and spacious seating; and the country kitchen remains a gath-ering favourite.

Mallorca Office

Contact: Amanda Pollett

Tel: 34 687 070 252Fax: +44 (0)1242 500 253

Mobile: +34 607 499 342

A R O U N D T H E W O R L D

Stylish EventsFrom 2 to 6 May 2011, Genoa will host the 23rd MYBA Charter Show. This is one of the most im-portant international exhi-bitions dedicated to charter professionals and supery-achts. This is an event not to be missed by yacht charter professionals, attended by the most prestigious charter agencies and brokers glob-ally. The exhibition is a select showcase for luxury charter yachts and the most exclusive display of ancillary services for the yachting in-dustry.

The Inaugural Sin-gapore Yacht Show Launch-es at ONE°15 Marina Club . A brand new superyacht exhibition opens its doors this Friday, 8 April 2011 at ONE°15 Marina Club in Sentosa Cove. The widely-anticipated first edition of the Singapore Yacht Show will present a first-class line-up of sailing and motor su-peryachts, as well as displays from some of the leaders of the international yacht-ing industry, despite being launched only four months ago.

A R O U N D T H E W O R L D

Stylish EventsFom 2 to 6 May 2011, Genoa will host the 23rd MYBA Charter Show. This is one of the most impor-tant international exhibi-tions dedicated to charter professionals and supery-achts. This is an event not to be missed by yacht charter professionals, attended by the most prestigious charter agencies and brokers glob-ally. The exhibition is a select showcase for luxury charter yachts and the most exclusive display of ancillary services for the yachting in-dustry.

On the 16 - 18 May 2011 over 250 of the leading players in the large yacht market will head to the home of America’s marine indus-try for the most important meeting in the American Superyacht Industry. Re-turning to Fort Lauderdale after 6 years, the American Superyacht Forum 2011 will bring together heavyweight speakers, influential experts, technical genius’ and valu-able contacts at the Hilton Marina.

A luxury yacht provides the ideal base for com-panies during a festival or event in Cannes. Yachts can be “branded” with your company name allowing you to present a high profile during an event. Berths can be obtained next to the Palais des Festivals. During the day, the yacht can act as a floating office & conference venue in the heart of Cannes allowing you to welcome clients on board for meetings & pres-entations. The crew will be on hand to attend to

Chartering a Yacht

for Corporate Entertainment

Neoyachting specializes in luxury yacht charters for companies coming to festivals & events in Cannes such as the Cannes Film Festival, MIPIM, MIPIM Horizons (MIPIM 2), MIDEM, MIPCOM, MIPTV, Li-ons, Tax Free & MAPIC.

CHARTERCannes Festival

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your every need & provide food and drinks. In the evening, the yacht makes an impressive venue for cocktail parties & dinners. And at night, your luxury yacht becomes your own private 5 star hotel. If you are interested in a luxury yacht charter during a fes-tival or event in Cannes, please contact Neoyacht-ing at www.neoyachting.com or by phone: +33 489 039 464

Yachts of different sizes are available for charter during the events.

When comparing budgets between hotel rooms for several persons and a yacht, crewed yachts offer a much greater appeal and level of service.

As well, flexibility in terms of catering, entertainment, privacy provides a perfect platform for hosting a cor-porate event.

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Cannes FestivalFormula One Grand PrixMIP

For Charter: AZIMUT 103 SLocation: Côte d’Azur

www.neoyachting.com14 quai Papacino, 06300 Nice, FranceTelephone: +33 489 039 464Fax: +33 492 004 959

Neoyachting Charter

Golf WeekendsCorporate eventsSales Incentives

For Charter: AZIMUT 103 SLocation: Côte d’Azur

www.neoyachting.com14 quai Papacino, 06300 Nice, France

Telephone: +33 489 039 464Fax: +33 492 004 959

Neoyachting Charter

28 www.azimut-yachtclub.com - Crans Montana, London, Miami www.azimut-yachtclub.com - Crans Montana, London, MiamiApril 2011April 2011

AZIMUT 68s 2007 - Anolha

La Rague, France

Anolha is a brand new azimut 68s from the open line. Based in port la rague (close to cannes, france), she will take you to the most remote or exclusive places of the riviera in total comfort and speed! anolha is very well equipped and features a unique and sleek style, a very large salon open on the outside deck and 2 spacious cabins. The twin cabin will accommodate the stewardess. Matthew connor, captain of anolha will be your guide to the riviera; our steward-ess will be delighted to prepare your breakfasts, light lunches and make sure you feel at ease at all times. Visit www.neoyachting.com for full details - Web id: 7

Neoyachting14 quai Papacino, 06300 Nice, France

Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com



Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com

AZIMUT 86S 2007 - Chimera

Olbia, Italy

This azimut 86 s from the open line is perfectly equipped for charter in the mediterranean and - thanks to her sliding roof top - offers great deck space and comfort at anchor. She is also a very fast and silent yacht featuring 2 arneson surface drives. Visit www.neoyachting.com for full details - Web id: 2


AZIMUT 103 SL 2007 - The Sultan’s Way 007

Malw, Maldives

Sleek lines and vast spaces, elegant interiors full of light, formidable performance: the new open Azimut 103, flagship of the s range, is a masterpiece of sporting design, sophistication and technology. For the first time in the history of mal-dives tourism, it is now possible to charter a locally based crewed yacht to explore the maldives in style. The delightful Maldivian crew will introduce your guests to the best sights, locally inhabited islands, luxury resorts or pristine reefs for underwater exploration. Guests have a choice of venue for meals on board or perhaps a beach BBQ on the edge of a reef or sand bank. the choices are many and the maldives offer a wealth of beauty and special culture.. Visit www.neoyachting.com for full details - Web id: 4


Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com



Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com

AZIMUT 103SL 2008 - Gogamigoga

Varazze, Italy

Azimut has now set important new standards in the design of open boats with its 103s, a prestigious sports yacht where the focus is on freedom. You can enjoy the lounge and cockpit as one single large open space. There is also freedom to enjoy the stunning beauty of the latest styling with the reliability and performance created from the best azimut innovation and technological research.. Visit www.neoyachting.com for full details - Web id: 10


AZIMUT 105 2008 - Laura 1

Rome, Italy

Large azimut flybridges. The 105 is a two and half deck megayacht over 32.808 yards long, with a sleek, exuberant design and luxury interiors. Neoyachting is very pleased to introduce you to our brand new azimut 105. Delivered in may 2008, her prime location in genoa will allow you to discover the best of italy and the french riviera: portofino and the liguria coast, corsica and sardinia, st tropez, monaco and the french riviera.. Visit www.neoyachting.com for full details - Web id: 3


Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com



Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com

AZIMUT 50 2005 - Pretty Woman

Juan Les Pins, France

Pretty woman is an azimut 50, one of the most popular yacht in the flybridge range. Pretty woman is ideally located in the private harbor of port galice in juan-les-pins, close from the vibrating city of cannes. Mark tremlin, captain of pretty woman will be your guide to the french riviera and will be delighted to prepare your breakfasts, recommend the good restaurants and make sure you feel at ease at all times!. Visit www.neoyachting.com for full details - Web id: 8


AZIMUT 85 2008 - 4FUN

Nice, France

Discover the new yachting class…the charter club is very pleased to introduce you to our spectacular azimut 85 fly.delivered in may 2008, her prime location in Nice (French Riviera) will allow you to discover the best of italy andfrance: portofino and the liguria coast, Corsica and Sardinia, St Tropez, Monaco and beyond. The incredible volume on this yacht will make you feel on a 100-foot yacht. My 4fun features stabilization at anchor, a deck jacuzzi and 4 cabins among which 3 with double beds... Visit www.neoyachting.com for full details - Web id: 1


Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com



Telephone: +33 489 039 464Fax: +33 492 004 959

www.neoyachting.com

AZIMUT 98 2007 - My Leonardo

Propriano, Corsica, France

MY Leonardo is one of our most successful yacht thanks to the incredible design and features of this Leonardo by Azi-mut, but especially thanks to an incredible crew driven by Gwenael Bouillé. note: Leonardo features 4 among which 3 cabins with double beds... Visit www.neoyachting.com for full details - Web id: 5

Custom Luxury Real Estate

For advertising and promotional opportunities online and in our magazines:Latitude 26 Media Agency - www.latitude26.chCrans Montana: +41 (0)27 483 12 20 - London: +44 (0)20 7078-4226 - Miami: +1 (305) 394-9652Skype: latitude26.ch

Yachting : Yacht Charter & Yacht Brokerage

Welcome to Latitude 26 Luxury Niche Media and Vertical Markets AgencyWe specialize in coupled online and offline luxury marketing strategy and social media marketing campaigns.

Luxury Niche media specialists - Connect your business to affluent and targeted readers online, in print, in social net-works or on ipad across the world.

We manage The Yachting Network and The Realty Network as well as 10 niche magazines in the luxury yachting and luxury real estate markets. Your message will reach high net worth individuals.

AZIMUT YACHT CLUB

Yacht Brokerage & Charter

Crans Montana - London - MiamiCH Telephone: +41 (0)27 483 1220UK Telephone: +44 (0)20 7078-4226USA Telephone: +1 (305) 394-9652

www.azimut-yachtclub.com

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