australian mobile behaviour
TRANSCRIPT
Australian Mobile BehaviourApril 2013
Cameron De GiorgioDigital Strategist
Data: Google- Our Mobile Planet Images: We Never Look Up Tumblr
A simple Google trend search for ‘smartphone’ in Australia highlights our ever-increasing reliance on mobile
We have one of the highest mobile penetration rates in the world
52% smartphone
17% tablet
• 53% smartphone• 18% tablet
MalesFemales
• 51% smartphone• 16% tablet
Mobile penetration is highest with Gen-Y users
Mobile is always around us
Use of mobile:• 85% on the go• 73% at work• 68% whilst shopping
Our daily routine consists of regular short bursts on mobile devices.
• 56% of users interact with mobiles for multiple short sessions everyday
One screen isn’t enough
• 48% of us are using mobile whilst watching tv shows• 34% on the internet through another device
Mobile devices are the modern Swiss Army Knife
• 81% take photos/videos• 75% browse the web• 73% search for info• 72% send emails• 71% use apps
We’re always connected
Frequency of social site visits via mobile:• 55% daily• 16% weekly• 7% monthly• 6% less than monthly• 15% never