AUM Marketing ActivitiesIsuzu Dealers Conference

By:Mazen Yousef

Alissa Universal MotorsCompany Overview

Our values and principles

Our values and principles

Company Facilities

Malaz Showroom

The first dedicated showroom for

Isuzu products in Riyadh.

Company facilities cont….

• NRR showroom “Head office”

Company facilities cont….

• Exit 18 workshop “Truck service”

Company facilities cont….

• Malaz workshop “Dedicated for D-max service.

• Parts outlets.

• Storage yard.

AUM Marketing Activates

2010

CRM activation• Activation of CRM for retail and fleet sales team.

• Follow up activities through CRM.

• Update AUM customers database.

Q1 2010 Marketing Activities

• D-max “GPS” campaign for retail customers

– For crew cab 3.0 LD

– Cooperation with DarMoja “Garmin” for gifts

Q1 2010 Marketing Activities• Cooperation with IOT In One Tank

challenge and D-max Quiz campaign

– Collection of answers from customers.

– Delivery of Gold prizes to 2 Alissa customers.

Marketing Activities for Q2

• AUM support center

– Training programs for Isuzu customers in cooperation with International Educational institutes.

– Support services to fleet customers including service training for mechanics, and safety driving training for drivers.

– Seminars for company owners

– Monthly newsletter.

Marketing Activities for Q2

• AUM support center first activity

– Launch meeting in Riyadh with the attendees of 26 customers and MC representatives and Isuzu Motors representative.

– Program “Value based suppliers management”

– 2 days training in Co-operation with TTM associates from UK.

Marketing Activities for Q2• Special financing campaign in

cooperation with Arab national bank– The program will include D-max

and N-series

– The interest rate will starting from 2.99% for retail

– No Admin Fees

– No down payment

– Special rate for establishment and companies 5.99%, with no admin fees.

Marketing Activities for Q2

• D-Max Family Concept

– Specially designed concept to enhance sales for retail customers.

– New Name, New design and new positioning in the market for Isuzu D-max.

– D-max family will be launched in June 2010.

Thank you

Confidential