August 2017

Holidays, Events + Promotion Ideas

©PetBossNa+on2017

AUGUST 2017 PET INDUSTRY EVENTS & CONFERENCES

✔ Day Event Website Attend? Exhibit? Flights? Hotel?

7-8 Phillips Pet Food & Supplies Mid Atlantic Buying Show, Ocean Plaza Resort and Spa, Long Branch, NJ

http://phillipspet.com

8 Seminar-How to simplify your social media strategy with ROI results!, 201 Washington Street, Boston M.A.

https://americanpetprofessionals.com/events/in-person-networking/

10-13 All American Grooming Show, Wheeling, IL https://barkleigh.com

20-21 Expozoo, Quebec, Canada https://pijacanada.com

24-27 Pet Fair Asia, Shanghai https://petfairasia.com

25 Pet Food Experts Midwest Customer Appreciation Buying Show, Schaumburg, IL

http://petfoodexperts.com

©PetBossNa+on2017

✔ Share on Social? Display Needed? Do a Promotion? Order Inventory?

Back to School Month

National Eye Exam Month

Water Quality Month

Family Fun Month

MONTHLY THEMES & EXTRAS

AUGUST 2017 PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE

✔ Day Holiday Share on Social? Display Needed? Do a Promotion? Order Inventory?

1 National Girlfriend’s Day

1 National Night Out Day

3 National Grab Some Nuts Day

6 National Fresh Breath Day

6 National Root Beer Float Day

7 National Kids Day

7 Purple Heart Day

9 National Book Lover’s Day

10 Snoopy's Birthday

12 National Garage Sale Day

12 National Middle Child Day

15 National Relaxation Day

16 National Tell a Joke Day

17 National Love My Feet Day

20 National Lemonade Day

21 National Senior Citizen’s Day

22 National Tooth Fairy Day

26 National Dog Day

©PetBossNa+on2017

AUGUST 2017 ✔ Day Holiday Share on

Social? Display Needed? Do a Promotion? Order Inventory?

26 National Women’s Equality Day

30 National Grief Awareness Day

31 National Matchmaker's Day

PET THEMED HOLIDAYS & NATIONAL DAYS THAT YOU CAN PROMOTE

©PetBossNa+on2017

PROMOTION IDEAS AUGUST 2017 August is Family Fun month! Celebrate with fun promotions and events all month long.

For National Girlfriends day offer a discount to customers that bring in friends that are new to the store. Have snack or drinks available.

The third week of August is Friendship week. Feature a BOGO sale! and ask for clients to email stores or photos with their best friends.

Trainers give tips on how to help remaining pets after the loss of another furry pack mate, asking customers to write in about a particular pet or what loving and helping and elderly pet meant to them. - Aug 30th

Root Beer Float day For dog based businesses offer free samples of floats using pet safe ice cream and bowser beer or chicken stock. Aug 6

On Garage Sale Day encourage customer to donate gently used pet items for donation. Offer a incremental sale such as buy 3 get one for $1 Aug 12

On Purple Heart day offer a sale on all products that benefit veterans or offer a total percentage of the profit for the day to go to the veteran’s charity of your choice. Aug 7

National Middle Child Day- Create an email or blog post about introducing new pets or how to train a pet when there is a baby expected on the way. Preexisting pets can help speed up the training process or can pas son learned bad behaviors. Aug 12th

Snoopy’s Birthday play video of Snoopy/Charlie brown cartoons and do a window drawing or print a picture of Snoopy. IF you have classic style toys like lamb chop, or Gumby's put those on sale today. Post a snoopy video clip on your social media. Aug 10th

On National Relaxation Day offer discounts on pet sitting, walking, or training services. Include copy like ”Let us do the work for you today. Enjoy the dog days of summer.” Aug 15th-

Love my feet day Offer discounts on pet walking packages or on all walking accessories. Aug 17

For Women’s Equality Day share a post about all of the great women working for your company. Aug 26

Tell a Joke Day pair up with a local comedian to do a short set in your store. Have a social media contest for the best jokes your clients can come up with. Aug 16th

National Senior citizen’s Day Put supplements and hip and joint treats on sale. 10% off for all Senior citizens. On social media ask clients about favorite senior citizen pet pairs. Aug 21st

For National Dog Day throw a fun event like a dog fashion show, or simply put up photos of your employees with their pets! Ask for customer to post pictures of their dogs on social media. Aug 26th

Dental article, sale on dental products, pet smile photo contest, pet insurance article with the spin of putting money away for times of need. ”Don't count on the tooth fairy stash under your pillow.” pets offer in store training session, For Groomers offer a discount on all dental services. Aug 22 or Aug 6th