ASSOCIATE COACHING COURSE

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A dynamic partnership between the Graduate School of Business (UCT) and New Ventures

West has enabled the Centre for Coaching to present the Associate Coaching Course - Evoking Excellence In Others. This programme is a six month intensive program in the

study and application of the principles of coaching. Participants meet as a group for

three modules. The balance of work between modules is self-paced, including readings,

written assignments, and a detailed application of this coaching method with clients.

Close contact is maintained with course participants through letters and between module

assignments especially while participants are implementing their client coaching

programs. Essentially, this course is an intensive coach training and apprenticeship

program designed for participants to emerge as coach practitioners in their areas of

work. The Associate Coaching Course builds upon the foundational Coaching to

Excellence course run by the Centre and leads into the one-year Professional Coaching

Course, which is the internationally accredited programme.

ACCREDITATION STATUS - LOCAL AND INTERNATIONAL The Coaching to Excellence course is at NQF Level 7 (10 credits) and accreditation at this

level is currently in process through the Council for Higher Education. All participants

who successfully complete the course therefore will receive a certificate which

recognizes attendance and course completion. New Ventures West holds an

internationally recognized and acclaimed position in the USA market. It is one of the

highest ranked coaching schools. The year-long Professional Coaching Course that New

Ventures West offers has been accredited by the International Coach Federation (ICF) –

the world’s largest professional coaching body.

PURPOSE & OUTCOMES

• Participants learn and apply a rigorous coaching method throughout a six month

period.

• Participants leave the program able to design, present and conduct coaching

programs.

• Participants develop a deeper awareness of their own development needs, receive

direct coaching from experienced coaches, undertake a personal development

program, and receive support as they undertake their development practices.

• Participants are able to continue to develop as coaches well beyond course completion

through the direct link of their development program and their coaching

apprenticeship experience.

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SKILLS TO LEARN

• How to see the world (Structure Of Interpretation) through someone else’s eyes and

consequently speak in a way that others can hear and understand.

• How to skillfully coach people along the continuum of performance from unacceptable

to outstanding so that performance continues to improve as people build

competencies necessary to support their growth.

• How to make grounded, behaviour-based assessments of the competencies of others

and ourselves.

• How to design, present and conduct short and long-term coaching programs.

• Develop a contextual understanding of the differences between teaching, counselling,

managing, leading, mentoring and coaching, and when to use each type of

intervention.

• How to use assessment models to observe and understand the behaviour of others.

• How to respect people we disagree with and how to maintain our dignity and theirs.

• How to effectively coach people in the midst of resistance.

• How to respond authentically to clients without using techniques or canned answers.

TARGET AUDIENCE • People interested in evoking excellence in others while also being open to receiving

coaching themselves so they too can bring forward excellence in their own

endeavours.

• People willing to freely question their assumptions and try out new methods.

• People in managerial / leadership positions wanting to support & sustain the

development of new competencies in their staff; people in organisations working as

advisors, coaches, and specialists supporting human resource development;

consultants and private practitioners wanting to deepen or develop their coaching skill

set as they support client growth.

ENTRANCE REQUIREMENTS Applicants must have attended the 2-day Coaching to Excellence course offered by the Centre and are required to complete the attached application form together with a letter of motivation describing your purpose in taking this course and what you hope to accomplish.

Cost Cape Town Johannesburg R27,000 plus VAT (R30,780) R29,000 plus VAT (R33,060)

(includes all course materials and refreshments)

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Dates & ACC I CAPE TOWN Session 1 5 – 6 May 2010 Location GSB Breakwater Campus Session 2 3 – 5 August 2010

Portswood Road Session 3 10 – 11 November 2010

Waterfront ACC II JHB Session 1 21 – 22 July 2010

Hyatt Regency Hotel Session 2 8 – 10 September 2010

191 Oxford Rd Session 3 2 – 3 December 2010

Rosebank

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STRUCTURE

Module 1:

Getting Into Condition To Coach

Pre-Course Work: � Autobiography � Resume � Completion Exercise Session I (3 days) � Introduction to course and participants

� Products of coaching � Premise of coaching � Getting ourselves in condition to coach - personal practices

� How to coach Between Sessions: � Personal Development Practices

� Assignment #1 Self-Observation

� Development Letter #1 � Assignment #2 Observing others

� Development Letter #2

Module 2:

Coaching Method & Application (2 days)

� Learn to design, present and conduct coaching programs using a comprehensive step-by-step coaching guide

� Apply personal development learning to coaching method

� Practice coaching live Between Sessions: � Personal Development Practices

� Assignment #3 Initiating Coaching Programs

� Development Letter #3 � Assignment #4 Coaching Program Learning

� Development Letter #4

Module 3:

Complex Coaching Interventions

(2 days)

� Learn to design complex coaching interventions

� Study new assessment

models to better understand people

� Assuring continual

improvement as a coach

Following Final Session: � Reading Assignment

#5 � Completion Letter #5

Feedback & Completion: � Ongoing feedback

regarding progress is provided throughout the six month program

� Completion letters are provided by Course Instructors

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COURSE CONVENORS

Craig O’Flaherty is a highly experienced Integral Coach who has worked to coach senior

executives in leading South African organizations and to train prospective business and

life coaches. He is the Director of a centre of excellence – The Centre for Coaching – at

the Graduate School of Business, University of Cape Town, as well as Director of

Weathervane, an executive coaching practice.

In the 12 years prior to his coaching work, Craig worked as a Partner with two of the

world’s leading consulting companies, Accenture and Gemini Consulting, in the dynamic

world of Strategy Consulting. In that time he worked and lived locally and globally -

operating at CEO, board and senior executive level, designing and implementing strategy

and organizational transformation programs across a wide range of industries. Craig has

had experience in dealing with executives on the critical competitive issues facing their

organizations, working to fashion and help implement strategic change agendas that have

helped to reposition organizations within their markets and industries.

His work in coaching has seen him travel internationally to New Ventures West in San

Francisco, California, where he has completed the year-long Professional Coaching

Course, certified by the International Coaching Federation (USA), as well a second year-

long Business Leaders Training course which has accredited him to run all of New

Ventures West’s Coaching in South Africa. Craig’s clients span a wide range from South

Africans to clients from Australia, Europe, UK, East and West Africa and the full Southern

African region.

He spends his time as a one-on-one coach to executives from leading South African

organizations, with leadership teams as a group coach, as well as consulting on the

design and implementation of coaching cultures, interventions and processes into their

businesses. His clients include SCMB, Shell, Anglo American, Sanlam and British

American Tobacco. He delights in working across cultural, gender and other category

backgrounds in assisting people towards captaincy of their fate and the exploration of

roads less travelled.

Craig has a Bachelor of Arts majoring in Industrial Psychology from the University of the

Witwatersrand and a Masters in Business Administration from Wits Business School.

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Janine Everson is a certified Professional Integral Coach and Academic Director of the

Centre for Coaching, a centre for excellence situated at the UCT Graduate School of

Business. She also holds the position of Senior Lecturer at the GSB. She lectures at the

GSB in Coaching and Leadership Development to MBA and Executive Education students,

and is currently doing her research in coaching. She has delivered and published

research papers at several academic peer-reviewed conferences, and has published book

chapters and articles on the topic of coaching in leadership development.

Janine spent more than 10 years working in the corporate, manufacturing and business

environment where she was required to network and operate at senior executive levels.

She held positions as Director, Exco member, Head of HR, and also handled marketing,

production & start-up operations. Janine has held a number of musical positions in the

National Orchestra before she started her corporate career. She continues to play the

violin in orchestras and quartets whenever possible.

Janine has been coaching since 2002, primarily to senior executives who are often

working on strategic, leadership and relationship challenges. Her clients span a wide

range, from South Africans to clients from Australia, New Zealand, Europe, UK, Japan,

Turkey, Dubai, East and West Africa and the full Southern African region. Her work in

multinationals has allowed her to develop a keen appreciation for the challenges facing

leaders who operate in multi-cultural global organisations.

Janine lectures and facilitates on all courses run by the Centre for Coaching as well as

running in-house coaching workshops, Coaching Circles and leadership development

interventions for blue-chip clients all over the world. She consults to organisations and

teams locally and internationally on the design and implementation of coaching cultures,

interventions and processes, as well as leading the implementation of such interventions.

She is a Professional Coach certified through the ICF (International Coach Federation,

USA) and a founding member of both the Coaches & Mentors Society of SA (COMENSA)

and the Coach Educators and Training Association of South Africa (CETASA).

Janine has a Bachelor of Arts from Wits University, a Postgraduate Diploma in

Management (Human Resources) from the Wits Business School, a Licentiate from the

Royal Schools of Music (Violin Teaching), a Masters in Business Administration from the

UCT Graduate School of Business, and is a certified Integral Coach, having completed all

the programmes run through the Centre for Coaching(GSB) and New Ventures West (USA).

She is also one of a handful of coaches in South Africa to achieve the status of

Professional Coach through the ICF with over 1,000 coaching hours logged. She has done

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Group Facilitation & depth consulting (Feather Assocs) as well as Enneagram certification

(Adfen International). She is advancing her work in coaching through being one of only a

handful of people world-wide selected to participate in the rigorous PCC Leader in

Training process run through New Ventures West in the USA.

Janine lives in Cape Town with her husband, Jonathan and their two sons Robert and

Stuart.

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REGISTRATION & QUERIES

Complete application form and submit along with letter of motivation to:

Shaney Wills, Centre for Coaching, Graduate School of Business,

University of Cape Town, Tel: (021) 406-1493

Email: shaney@centreforcoaching.co.za

APPLICATIONS (INCLUDING LETTER OF MOTIVATION) MUST BE SUBMITTED

ELECTRONICALLY VIA EMAIL.

Confirmation of attendance will be sent to delegates 45 days prior to the start of the

course along with pre-course assignments which need to be submitted approximately 21

days prior to the start of the course.

Centre for Coaching

Accredited Coaching Service Provider ETDP/581/paa/260906/F0118