Are You Overthinking Your Business Idea
Post on 15-Apr-2017
Are You Overthinking Your Business Idea?
ARE YOU OVERTHINKING IT?
I have a simple theory that the reason why new business owners fail to move forward and grow a
business is because THEY SPEND TOO MUCH TIME WEIGHING UP THEIR OPTIONS
As I work with my clients I constantly stress the need to do their homework, and not skip any points
when creating your business foundations, because mastery of business is crucial to your success.
But at what point should you take massive action, and stop creating? At what point have you done
enough competitor analysis, watched marketing webinars and gone to enough trade shows?
There comes the time when you just need to stop consuming other peoples info and start to jump in
and create a thriving business. I teach about entrepreneurship for a living.
Some of my clients are very nervous and hesitant, they are fearful about whether they get their
homework right and are unable to make decisions. Many that come to me find excuses to not move
forward and find months later they are still working on their Niche!
These businesses start slow and take years to really get off the ground, if at all.
I have also noticed that what makes some entrepreneurs highly successful is also their downfall.
Whether it is creating a webinar, sales page or even their website they obsess over the little things
and forget the big picture. Whilst it is important to have attention to detail I want to share with you
that you cant lose sight of the goal at hand!
Working on projects can be fun, it allows us to be our most creative self, but at some point you have
to stop and get some momentum behind your products and services. You have to get your business
to market, fast!
Otherwise, you may miss the market if you dither. The problem with waiting and trying to get
everything 100% right means that you assume that what you are creating is correct, you assume
that it will be a success and that your message will land and your business idea will be loved.
Many times my assumptions have been wrong, and I am guessing that this is the same for you also.
YOU WILL NEVER HAVE ALL THE ANSWERS!
A strong trait of the thriving entrepreneur is the fact that they know they will never have all the
answers. Life is going to surprise you and the only thing you can do is believe in yourself and know
that you can overcome anything that is thrown in your path.
Of course, it is okay to be nervous, but as I always say its about using gumption to give you courage
and then the confidence comes.
If you are afraid of the unknown or making a mistake you should think long and hard about becoming
an entrepreneur. Its not for the faint hearted! If you believe that you have what it takes and that you
can jump in without overthinking and see how your ideas and services land, here are some tips to
get you on your way:
Be ok with not knowing everything.
You dont know what you dont know, so be prepared to not have all the answers. Seek advice and if
you dont know something make sure you are transparent. Someone will know the answers to the
questions and problems seek help.
Be okay with knowing that you are going to make mistakes
Yep, that is right, the chances are you will get things wrong. The chances are you will take some
products and services to market and they will FAIL! Yep, thats right, the dreaded F word. But you
know what, if you know you are going to sometimes fail, it makes it easier to learn from these failings
and get back up again.
Stand for something
One thing I get my clients to do is to be so visible that they cant hide and just work on projects! If
you stand for something (a mission/something you love/hate) then you will always have something to
write/speak about. This means that whilst you are creating in the background you are still being
visible in the foreground.
Create projects and keep on moving forward
You can procrastinate and create a brochure, website, webinar and it can take you weeks if not
months to get all this sorted. But remember if you break the projects down into steps and have a
goal to which you are heading for you will make things happen.
Remember, a thriving entrepreneur MAKES things happen, they dont allow things to happen
If you are confident, flexible and open-minded you are well on your way to becoming a Thriving