Are You Overthinking Your Business Idea

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Post on 15-Apr-2017




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  • Are You Overthinking Your Business Idea?


    I have a simple theory that the reason why new business owners fail to move forward and grow a


    As I work with my clients I constantly stress the need to do their homework, and not skip any points

    when creating your business foundations, because mastery of business is crucial to your success.

    But at what point should you take massive action, and stop creating? At what point have you done

    enough competitor analysis, watched marketing webinars and gone to enough trade shows?

    There comes the time when you just need to stop consuming other peoples info and start to jump in

    and create a thriving business. I teach about entrepreneurship for a living.

    Some of my clients are very nervous and hesitant, they are fearful about whether they get their

    homework right and are unable to make decisions. Many that come to me find excuses to not move

    forward and find months later they are still working on their Niche!

    These businesses start slow and take years to really get off the ground, if at all.

    I have also noticed that what makes some entrepreneurs highly successful is also their downfall.

    Whether it is creating a webinar, sales page or even their website they obsess over the little things

    and forget the big picture. Whilst it is important to have attention to detail I want to share with you

    that you cant lose sight of the goal at hand!

    Working on projects can be fun, it allows us to be our most creative self, but at some point you have

    to stop and get some momentum behind your products and services. You have to get your business

    to market, fast!

    Otherwise, you may miss the market if you dither. The problem with waiting and trying to get

    everything 100% right means that you assume that what you are creating is correct, you assume

    that it will be a success and that your message will land and your business idea will be loved.

  • Many times my assumptions have been wrong, and I am guessing that this is the same for you also.


    A strong trait of the thriving entrepreneur is the fact that they know they will never have all the

    answers. Life is going to surprise you and the only thing you can do is believe in yourself and know

    that you can overcome anything that is thrown in your path.

    Of course, it is okay to be nervous, but as I always say its about using gumption to give you courage

    and then the confidence comes.

    If you are afraid of the unknown or making a mistake you should think long and hard about becoming

    an entrepreneur. Its not for the faint hearted! If you believe that you have what it takes and that you

    can jump in without overthinking and see how your ideas and services land, here are some tips to

    get you on your way:

    Be ok with not knowing everything.

    You dont know what you dont know, so be prepared to not have all the answers. Seek advice and if

    you dont know something make sure you are transparent. Someone will know the answers to the

    questions and problems seek help.

    Be okay with knowing that you are going to make mistakes

    Yep, that is right, the chances are you will get things wrong. The chances are you will take some

    products and services to market and they will FAIL! Yep, thats right, the dreaded F word. But you

    know what, if you know you are going to sometimes fail, it makes it easier to learn from these failings

    and get back up again.

    Stand for something

    One thing I get my clients to do is to be so visible that they cant hide and just work on projects! If

    you stand for something (a mission/something you love/hate) then you will always have something to

    write/speak about. This means that whilst you are creating in the background you are still being

    visible in the foreground.

    Create projects and keep on moving forward

    You can procrastinate and create a brochure, website, webinar and it can take you weeks if not

    months to get all this sorted. But remember if you break the projects down into steps and have a

    goal to which you are heading for you will make things happen.

  • Remember, a thriving entrepreneur MAKES things happen, they dont allow things to happen

    TO them.

    If you are confident, flexible and open-minded you are well on your way to becoming a Thriving