stop overthinking your technology - just do it!
DESCRIPTION
Remove the fears of implementing a DAM solution, just do it!TRANSCRIPT
©2014 IO Integration, Inc. All rights reserved.
Stop Overthinking Your Technology – Just do it!Tiffany Randall, IO Integration
© 2014 IO Integration, Inc. All rights reserved.
Connecting Content and Users
© 2014 IO Integration, Inc. All rights reserved.
Manage your content, you are managing your connections
© 2014 IO Integration, Inc. All rights reserved.
The process is mysterious….
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• Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management
© 2014 IO Integration, Inc. All rights reserved.
….And lacks sex-appeal
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• Can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms
© 2014 IO Integration, Inc. All rights reserved.
Just move the ball forward
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• Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks
© 2014 IO Integration, Inc. All rights reserved.
Pitching the flight plan
• Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks
© 2014 IO Integration, Inc. All rights reserved.
Position Yourself as the Lifeguard not the Gatekeeper
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NOYES
© 2014 IO Integration, Inc. All rights reserved.
People Love Talking about Themselves ..Connect by Focusing on Them
© 2014 IO Integration, Inc. All rights reserved.
Take responsibility and show strength
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