stop overthinking your dam brand - just do it!

15
IO Integrations RoadShow - November 12, 2014 © 2014 Mattel, Inc. All Rights Reserved. No part of these materials may be reproduced without written consent from Mattel.

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Stop Overthinking your DAM Brand - Just Do it!

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Page 1: Stop Overthinking your DAM Brand - Just Do it!

IO Integrations RoadShow - November 12, 2014

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 2: Stop Overthinking your DAM Brand - Just Do it!

establish the core objective of your DAM

system.

pinpoint the challenge:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 3: Stop Overthinking your DAM Brand - Just Do it!

tailor the experience towards your audience, making them want to

stay a while.

customize the user experience:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 4: Stop Overthinking your DAM Brand - Just Do it!

credit: rohdesign.com

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

prioritize your requirements:

Page 5: Stop Overthinking your DAM Brand - Just Do it!

determine your needs & move with urgency. Realize that this is an

ever evolving organism & it doesn’t need to be

perfect.

create a phased approach:

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 6: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 7: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 8: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 9: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 10: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 11: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 12: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.

Page 13: Stop Overthinking your DAM Brand - Just Do it!

take a survey of how it’s being perceived and make the proper adjustments to

address the evolving business needs.

evaluate the results:

Page 14: Stop Overthinking your DAM Brand - Just Do it!
Page 15: Stop Overthinking your DAM Brand - Just Do it!

© 2014 Mattel, Inc.  All Rights Reserved.  No part of these materials may be reproduced without written consent from Mattel.