analytics made smart by watson - executive-people.nl · the broader ibm watson family the watson...
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© IBM 2015 #WatsonAnalytics 2
© IBM 2015 #WatsonAnalytics 3
Natural Language
Discover
Learn
Understand
Confidence
Watson solutions aim to enhance, scale, and accelerate human expertise, targeting a wide range of cognitive challenges
© IBM 2015 #WatsonAnalytics 4
The broader IBM Watson family
The Watson brand includes industry solutions and applications such as:
• Watson Discovery Advisor, which helps researches explore hypotheses
• Watson Engagement Advisor for end-user interactions
• Watson for Oncology, provides physicians with cancer treatment suggestions
• Watson for Wealth Management, assists financial advisors
• Cognitive services available in Bluemix
Watson offers unique products built to solve some of the most difficult problems in the world today
© IBM 2015 #WatsonAnalytics 5
How does Watson Analytics fit into the family of solutions?
Watson Analytics leverages Watson’s unique
cognitive capabilities in three ways:
1. Provides semantic recognition of concepts in
your data such as time, place, and revenue.
2. Identifies recommended starting points for
analysis and targets for prediction.
3. Enables interaction in natural language allowing
for the exploration of data through simple
questions like you would ask a colleague.
Watson Analytics is a cloud based smart data discovery tool from IBM Analytics
© IBM 2015 #WatsonAnalytics 6
And what about privacy?
Use anonymized data
• Your own systems data – make it available in WA
• Your clients’ data – extended services
GDPR – General Data Protection Regulation
• Be ready for May 2018
• IBM can help you assess
Data will be replicated in a secure IBM cloud environment
© IBM 2015 #WatsonAnalytics 7
Potential use cases for hosting providers
Churn
• When are customers leaving and why?
• Precise segmentation
• Demographics, behavior, attitude
Cross and up sell
• What would be a logical bundle
• Best next action
Rate plan optimization
• Partner with your customer
• From provider to advisor
Inspiration from Energy & Utilities, Telco and others
Get Better Data
Understand Your
Business
Think Ahead
Tell a Story
© IBM 2015 #WatsonAnalytics 8
Demonstration
© IBM 2015 #WatsonAnalytics 9
Analytics made smart by Watson
Many options available to extend
1. Data sources
2. Predictive analytics
3. Unstructured data
4. Cognitive services
Begin with smart data discover in minutes for free
Register at WatsonAnalytics.com
Easy entry into the cognitive world of Watson