"you: the (online) brand" presentation by michelle villalobos, personal branding...

YOU: The Online Brandcreate an online presence that represents you well & reinforces your personal brand

Consider the difference

between this:

and this:

In the first, the guy is pushy & “salesy,” in the second, people are fighting each other

to get to you. Which would you rather be? It’s a lot more effective if people are looking for you and WANT to work with you, and that’s the benefit of creating a

strong brand online, and letting opportunity come to you.

what’s the difference?

between this

and this?

Both of these women experienced a scandal, but only Martha Stewart came through it relatively unscathed and still

successful. Why? Because she had a strong, established brand going in, whereas Monica Lewinsky was an unknown entity before her scandal. Lesson: developing a strong brand will help you weather any business challenge

more effectively.

over 76,184,000 views (and that’s just ONE video)

• internet = leverage • unlimited• pull (vs. push)• widen sphere of influence• charge higher prices• gain credibility (easier sales process)• increase perceived value• earn praise and recognition

so how do you do it?

start with a strong brand

i. your name

pick your name

• Can you own your actual name?

• Is your name very common?

• Can you add a middle initial or middle name?

• What about a descriptor or a pseudonym?

• Consider your brand.

• Coin a term/phrase.

• Is geography a consideration?

name difficulties

name difficulties?

ii. define your brand(yes, now)

•3 - 5 words you want associated with your name•what do you want to be top of mind for?•keep in mind location, target audience•what are people looking for you looking for? •get into their heads•ask your clients/friends/outside perspective• try Google keyword tool (type in your URL)

to do (right now)

(short & sweet)

(BPS, USP, BIS, blah-blah-blah)

who am I?why am I here?what do I believe in?

for whom?what value do I offer?

= YOU: the brand

how am I unique?

Tracee RothschildLife Coach & NLP Practitioner

The Whole Person Center

Tracee RothschildThe Couchless Therapist

Fast solutions to life’s problems... without all the couch talk.

Tracee Rothschild “The Couchless Therapist”

iii. now just put it everywhere

monitor

http://www.google.com/alerts

monitor

http://www.google.com/alerts

monitor

start with the easy stuff

get interviewed

upload a media kit/bio

• photo• background - short paragraphs• images/samples - lots!• artist’s statement (?)

• be real• align with your brand

for anything visual

Google maps

http://maps.google.com/ click put your business on Google maps then add a listing

http://en.wikipedia.org/wiki/Wikipedia:Your_first_article

put your name on everything you put onto the internet.

be creative &stand out!

find ways to deliver value

screensavers

entertainment

free music downloads

how-tos

eventstime-lapse video

slideshows

engage with you

write down ONE thing you could do

– tomorrow

need content?

http://www.google.com/reader43

write articles

don’t like writing?

what makes something “go viral?”

• appeals to your target audience• entertains• informs• educates• inspires• short (usually)

i. worth spreading

• record it• post where anyone can see it• use existing networks (brown bags?)• easy to forward/share• place it where people already are

ii. spreadable

have a home base

blogs are super easy

blogger or wordpress?

http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html

links to your site are essential

• ask friends• ask fans• find partners - preferably with big traffic!

• get creative (i.e., testimonials)

• reciprocate• only choose if aligns with your brand• get listed (i.e., directories)

don’t forget the http://

your home base

website evolutioncase study

website basics

• useful trumps cool• “The Power of One” • design = identity.• type• simple, clean• consistent theme • no auto-play music• update often

• check links: www.linkalarm.com

• titles matter• 3-clicks• objective?• show your face• have a personality• video is awesome

exposure vs. leads

how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish

• Date Confidently Using Real Men's Tips! Your April 27 Dish

• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish

• 7 Secrets of a Flirting Goddess - Your May 1 Dish

• What NOT to Do On a Date - Your May 15 Dish

• The #1 Cause of Dating Drama – Your May 18 Dish

• Is He Mr. Right or Mr. WRONG? Your May 20 Dish

• Michelle, Why Didn't He Call? Your May 29 Dish

• Secrets of Getting Over a Breakup - Your June 1 Dish2

email marketing

relationship models:

ideal online model

communicatefeedback

one-to-one

audience becomes

clients become

extend 2

influence theINFLUENCERS

list growth

Start List Size

Growth Rate Week 4 Week 10 Week 20 Week 52 Total

Growth

1005001000

4 10 20 52

1% 104 110 122 168 65%

1% 520 552 610 839 65%

1% 1,041 1,105 1,220 1,678 65%

2% 108 122 149 280 166%

2% 541 609 743 1,400 166%

2% 1,082 1,219 1,486 2,800 166%

5% 122 163 265 1,264 958%

5% 608 814 1,327 6,321 958%

5% 1,216 1,629 2,653 12,643 958%

what could you send out on a regular basis

that wouldn’t be spam?

social is the new business

don’t hide

Be a person

be a person

Tracey Hagen Photography

Before

“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”

Tracey Hagen (photographed by Little’s Classic American Portraits)

Gina NordqvistNordqvist Creative Agency

Marla AcostaMakeup Artist For Film & Photography

Jessica SuitoNiso, Corp. Accounting &

Controller Services for Small Business

Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets

facebook tips

• be a person

• use a great image – more personal

• create lists to separate

• be conversational, not promotional

• import your blog, link to your site

• be reachable

• groups? name is everything.

• pay attention, listen, respond, post.

By Michelle Villalobos. Copyright 2009, All Rights Reserved. Feel free to forward along and share to your heart’s content (please give credit, though!) For speaking engagements, custom programs or presentations, please contact info@mivistaconsulting.com.

twitter

listen

follow people in your industry, people you admire,

people you like

deliver value: educate, inform, entertain, or

ask, relate.

1 to 10 “promo-to-value ratio”

no one cares if you're: sitting in traffic, just

woke up, going to bed, tired, hungry, happy or

sad... unless you’re hilarious (or famous)

for more in-depth ideas/info, download Twittorial & Top 10 Tips for New Tweeps

from Slideshare: http://www.slideshare.net/

michellevillalobos

combine online & offline efforts

so how do you do it?• start with a strong brand & reveal yourself• be findable & ensure what’s there is aligned • capture fans - the ones who love you best• create a process to grow your online audience• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• think exposure vs. leads• provide an easy way for them to forward you• no spam!

where to start1. establish your name & key words2. fill out key profiles using the above (checklist)3. set google alerts (it feels good)4. profile picture5. establish a home base - even if it’s a blog6. capture people with an offer (value piece)7. email marketing (i.e., Constant Contact)8. pick one way to deliver value (regularly)9. be patient

thank you!!

educational programs to develop communications, sales & marketing skills

want more?* in-house workshops* one-on-one* headshot workshop

www.MichelleVillalobos.com

Call Jessica Lurie (888) 531-3830

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