if they don't love it, it's just spam - michelle villalobos, mivista & zak barron,...
TRANSCRIPT
![Page 1: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/1.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
If They Don’t LOVE ItIt’s Just SPAM
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what business are you in?
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marketing
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what is marketing?
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marketing = (how you get) sales
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3Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
2
1. who are your top 5 clients/sources of revenue?
2. where/who did they come from?
write down...
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
it’s not who you know... it’s who knows you
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people do business with people they like
1Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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social is the new business
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
old
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
so how can you build your network?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
one-to-one
one-to-many
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relationship models:
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
ideal model
extend
feedback
communicate
one-to-one
clients become
community“percolates” up to leads
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
Viral GrowthStart List
SizeGrowth Rate Week 4 Week 10 Week 20 Week 52 Total
Growth4 10 20 52
100 1% 104 110 122 168 65%
500 1% 520 552 610 839 65%
1000 1% 1,041 1,105 1,220 1,678 65%
100 2% 108 122 149 280 166%
500 2% 541 609 743 1,400 166%
1000 2% 1,082 1,219 1,486 2,800 166%100 5% 122 163 265 1,264 958%500 5% 608 814 1,327 6,321 958%
1000 5% 1,216 1,629 2,653 12,643 958%2
![Page 15: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/15.jpg)
capture contacts
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
![Page 16: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/16.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
☏✉
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vs.
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
![Page 19: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/19.jpg)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
key elements
• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake
5
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
1
key elements
• eye contact• expression• attitude• body language• clothes• neatness• “props”• greeting/handshake
![Page 22: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/22.jpg)
first impressions
![Page 23: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/23.jpg)
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“be interested, not interesting”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
building rapport
tone & tempoeyes
posture
distance
sounds
handscontacthead
(position & movement)
wordsexpression
2
1
![Page 27: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/27.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
building rapport
tone & tempoeyes
posture
distance
sounds
handscontacthead
(position & movement)
wordsexpression
2
1
![Page 28: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/28.jpg)
talking business
the “Elevator Pitch”
the “Elevator Teaser”
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildLife Coach & NLP Practitioner
The Whole Person Center
![Page 30: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/30.jpg)
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracee RothschildThe Couchless Therapist
Fast solutions to life’s problems... without all the couch talk.
![Page 32: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/32.jpg)
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talking business
benefits, not featuresresults, not process
what problem do you solve? how are you unique?why should they care?
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![Page 34: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/34.jpg)
All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
now what?
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
follow up/maintain
VALUE
news
fun
how-to’s
referrals
informationopportunities
introductions
opinions (expert)
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Copyright 2008, Michelle E. Villalobos, Mivista, Inc. All Rights Reserved. www.mivistainc.com
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nurture your “fans”
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
other ways to capture contacts
2
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workshops, seminars, conventions
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
capturing contactsonline
2
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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go
yourself
![Page 46: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/46.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Start with the easy stuff
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Put your name on everything you put onto the internet.
![Page 48: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/48.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Be a person
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Tracey Hagen Photography
Before
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
“I specialize in photographing people; capturing your personality with an artistic vision. I can make you look good and create a piece of fine art to hang on your wall.Art Photography for the people who matter most!”
Tracey Hagen (photographed by Little’s Classic American Portraits)
![Page 51: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/51.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Jessica LurieYoga Enthusiast (& Mivista Partner)
![Page 52: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/52.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Marla AcostaMakeup Artist For Film & Photography
![Page 53: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/53.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
Cristina Maria LloydOutta Space, Professional Organizing for Home Offices & Closets
![Page 54: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/54.jpg)
Have a home base
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home base
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2
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
website basics
3
• useful trumps cool
• “The Power of One”
• fonts & backgrounds
• simple, clean
• no auto-play music
• add content often
• check links:
www.linkalarm.com
• titles matter
• exposure vs. leads?
• be human
• video is awesome
![Page 69: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/69.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
build rapport
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![Page 70: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/70.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
build rapport
• engage multiple senses (image/video)
• dialogue (2-way)
• be human (people relate to PEOPLE)
• be authentic
• connect emotionally
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
II. Building Rapport
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![Page 72: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/72.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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![Page 74: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/74.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
follow up/maintain
VALUE
news
fun
how-to’s
referrals
informationopportunities
introductions
opinions (expert)
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![Page 78: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/78.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
find ways to deliver value
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stay informed (i.e., Google Reader)
![Page 81: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/81.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
write articles
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![Page 82: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/82.jpg)
Copyright 2007- 2009 Mivista, Inc. www.MivistaInc.com (888) 531-3830
value piece “do’s”
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• title is everything- Communicate More Powerfully (Without Being a Bitch)- I’m Not Crazy, It’s Just My Personality Type
• use numbers-The Perfect 10 in Sales, The First 10 Seconds, The Next 10 Minutes,10 Days Later- 10 Things To Start Or Stop Doing To Go From Frizzy To Fabulous
• tell the benefit (not the process)- Lose 10 Pounds in 1 Day – Without Diet or Exercise!- vs. How To Use Yoga & Crunches for 90 Minutes Every Day
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
email marketing
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All Content Copyright 2008, Michelle E. Villalobos, Mivista Consulting, Inc. All Rights Reserved. www.mivistaconsulting.com
why email?
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• 82% more successful on/after 3rd contact
• “7 touches” average
• 4 touches in 10 days (leads)*
• best is mix of contact methods
* Duct Tape Marketing
you should know...1
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how Marie Forleo got me• Why You Shouldn't Initiate "The Talk" - Your April 1 Dish• Date Confidently Using Real Men's Tips! Your April 27 Dish• Too Clingy? Stop Neediness Now, Michelle - Your Apr 29 Dish• 7 Secrets of a Flirting Goddess - Your May 1 Dish• What NOT to Do On a Date - Your May 15 Dish• The #1 Cause of Dating Drama – Your May 18 Dish• Is He Mr. Right or Mr. WRONG? Your May 20 Dish• Michelle, Why Didn't He Call? Your May 29 Dish• Secrets of Getting Over a Breakup - Your June 1 Dish
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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don’t like to write?
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
![Page 89: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/89.jpg)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
what could you send out on a regular basis
that wouldn’t be spam?
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1. permission marketing
(seth godin)
2. set expectations
3. deliver value
![Page 94: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/94.jpg)
Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright 2007- 2009 Michelle Villalobos, Mivista, Inc. www.MivistaInc.com (888) 531-3830
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
recap
• make a great first impression - in person & online• develop rapport by being interested not interesting• capture fans - the ones who love you best• grow your audience by offering something of value• gather them in one place (at least) - i.e., email• deliver value to their lives regularly in some way• provide an easy way for them to forward you• no spam!
![Page 103: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/103.jpg)
email marketing crash course
with Zak Barron
![Page 104: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/104.jpg)
educational programs to develop communications, sales & marketing skills
![Page 105: If They Don't LOVE It, It's Just SPAM - Michelle Villalobos, Mivista & Zak Barron, Constant Contact, Denver CO](https://reader033.vdocuments.site/reader033/viewer/2022052505/55500776b4c9053e168b552a/html5/thumbnails/105.jpg)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
want more?
www.MichelleVillalobos.com
Email or Call:(888) 531-3830