you: the brand, presented july 2013 by michelle villalobos, personal branding speaker, denver,...
TRANSCRIPT
with
Michelle Villalobos(ve! - ya - low - bos)
@mivi
You: The Brand
Copyright 2009 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Piper Weiss, Shine Staff | Love + Sex – Wed, Aug 17, 2011 10:34 PM EDT
“No mat"er what she ac#omplishes or how she reinvents herself to the public,
she'l$ always be the First Lady of Scandal.”
The Lewinsky Ef%ect: If you don’t brand yourself,
others will do it for you (and if it’s bad, it’s really hard to fix)
Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
It’s not WHATYou Know.
It’s not even WHO You Know.
It’s Who Knows
YOU...
...THAT’s Your Brand.
And what they saywhen you’re not
AROUND.
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
“Regardless of age, regardless of position, regardless of the business
we happen to be in, all of us need to understand the importance of branding. We are
CEOs of our own companies: Me Inc. To be in business today, our
most important job is to be head marketer
for the brand called You.”– Tom Peters, “The Brand Called YOU” 1997
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Rules of Engagement(AKA: How to get the MOST out of the next 90 minutes!!)
Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
The Uh-oh Precedes The A-ha!
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Avoid“I Already Knew That” Syndrome
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Forget “No,” instead try “Yes, And...”Copyright 2011 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
This isn’t a spectator sport... “Get On The Court!”
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
DO HAVE BE
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
DO HAVE BE
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
BE DO HAVEDO HAVE BE
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
this is what people SEE
HOW YOU LIVEWhat you say
& do
WHAT YOU WANTFuture Goals &
Objectives
WHAT YOU BELIEVE INPrinciples & Values
WHY ARE YOU HERE?Purpose
WHO ARE YOU?Innate Passions,
Talents & Interests
this is what determines your
brand
this is your brand
Copyright 2007 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
BE
The 8 Be’s
Be AuthenticTo BRAND yourself,
you must first UNDERSTAND yourself
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
SALES TRAINING & CONSULTINGSALES TRAINING & CONSULTING
SALES TRAINING & CONSULTING
Copyright 2007 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Embrace yourin&er child.
Embrace yourin&er child.
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Get clearabout (and co'l with) your unique
talents & skil$s.
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Get clearabout (and co'l with) your unique
talents & skil$s.
Stuff I LOVE/WANT To Do
LearningCreating content
Interviewing peopleBeing onstage
Media interviewsMeeting (amazing) people
Strategizing for othersFacilitating
Personality TypingEditing reportsBeing creative
Cool clients
The Stuff I HATE/DON’T Want To Deal With
Email managementFinancials/bookkeeping
Answering the phoneScheduling
Logistics/productionGenerating leads
Staying on top of salesInvoicing
HomeworkWriting reports
Demanding clientsBossy people
Admit your flaws & stop trying to “fix” yourself.
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Ac#ept & understand
yourpersonality
type *and others’ to'
Se!k counsel.
“History is the past. Base decisions on the future.”
– Three Feet From Gold
1
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Where are you going?What do you real$y WANT?
me at dave pic
TalentsPassions & InterestsPersonality
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
2 lists...
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Passions1...
10
Talents1...
10
Now cross out until you’re left with one of each!!
In my spare time I LOVE to:
1._________________
2._________________
3._________________
4._________________
5._________________
6._________________
7._________________
8._________________
Chat with friends on phone
I could incorporate this activity into work by...
1._____________________________
2._____________________________
3._____________________________
4._____________________________
5._____________________________
6._____________________________
7._____________________________
8._____________________________
Do more biz dev by phonePaint/col$age Spend more time on creative
Dance/perform Incorporate into presentationLearn/read Content developmentCharity/help Mentorship
Travel Expand geographic ter(itory
Adapted from:
Drink wine Network
Resources:
•Strengths Finder 2.0 - Test included with Book
•Myers Briggs Type Inventory (MBTI)
•Wealth Dynamics
•DISC
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Be Unique
“Bet"er isn’t bet"er... Dif%erent is bet"er”
Mike MichalowiczNew York Times Bestselling Author of:
The Toilet Paper Entrepreneur& The Pumpkin Plan
“Circus” = $20
“Cirque” = $100+
Shoes = $20+“Louboutins” = $795+
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Commodity Premium
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
If you’ve ever bought a pair of designer jeans,
then you know that people often pay a
premium for a “unique value proposition”
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
CommodityLots of options, not highly differentiated
Superstar‘nuff said
Master SpecialistVery few substitutes, highly differentiated
SpecialistFewer options, more differentiation
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Superstar‘nuff said
CommodityLots of options, not highly differentiated
Superstar‘nuff said
Master SpecialistVery few substitutes, highly differentiated
SpecialistFewer options, more differentiation
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Superstar‘nuff said
CommodityLots of options, not highly differentiated
Superstar‘nuff said
Master SpecialistVery few substitutes, highly differentiated
SpecialistFewer options, more differentiation
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Superstar‘nuff said
Future YOU
CommodityLots of options, not highly differentiated
Superstar‘nuff said
Master SpecialistVery few substitutes, highly differentiated
SpecialistFewer options, more differentiation
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Experiences you provideEmotions you evokeRituals you’ve developedYour visionUnique tools you’ve designed or useUnique ideasA proprietary process or modelAwards/accolades/accreditationsA unique backgroundPartnerships
A “language” you’ve invented or repurposedUnique assetsPatented equipment or inventionResults you’ve generated Roadmaps/processes you’ve builtIntellectual PropertyPain points that you fixPromises GuaranteesYour “Story”
Copyright Michelle & Jessica, Inc. 2012. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.PersonalBrandingInstitute.com and click “Contact Us”.
Be Top-Of-MindWhat do you want to be KNOWN for?
Specifically.
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologist?
• Pop Art Icon?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
• Real Estate Tycoon?
• Dog Trainer
• Best American Olympic Gymnast Ever?
• Child-care Expert
• Matchmaker?
• Scientologist?
• Pop Art Icon?
• Child Actor Gone Bad?
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
What do YOU want to be TOP OF MIND for?
What are 3 things you could do right away to
work towards that?
Be ShamelessShame is overrated.
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Be The Expert
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
From New York City to Caracas, Venezuela,
special
will be targeting qualified buyers of
big-ticket items.
Ocean Drive en Español's Fashion and
Luxury Issue (with a special Real Estate section)
Miami continues to boom as a global cultural and business center and
is capturing it all. Get on board with our October
as we target buyers of high-end goods, fashion, fine
furnishings and, of course, real estate.
Ocean Drive en
Español
Fashion and Luxury Issue with a
special Real Estate Section
will be at the International Real Estate (IRE) Expo in Caracas,
Venezuela where
interested in South Florida Real Estate will
congregate from October 23rd to 25th. You will also find us at The Learning Annex's Real
Estate Wealth Expo in NYC featuring speakers Rudy Giuliani, Suze Orman, Robert Kiyosaki
and Donald Trump!
Ocean Drive en Español
hundreds of qualified buyers
Real Estate Developers: Don't miss your chance to be exposed to buyers and investors-
twice! With every full-page insertion, your project or agency may also publish extra
information in the Special "Viva Miami" Section-because as you probably already know,
research consistently shows that readers are far more likely to remember information they
see repeatedly.
And for extra exposure, run a spread or an insert that cannot be ignored.
With its fashion and luxury focus, the October Issue makes sense for more than just Real
Estate. Anyone targeting that elusive and influential elite who start and disseminate
trends should be in this book.
Call us for positioning and rates anytime, but call soon because the best positions go first!
Deadline is August 31st.
Saludos,
Michelle E. Villalobos
Associate Publisher
Ocean Drive en Español
Dewar's 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, Fendi, Burdines.
What do these brands have in common? They all advertise in
Join the growing ranks of advertisers targeting the Hispanic and Latin American markets!Ocean Drive en Español.
Please click here to be removed from our mailing list ->
This will open your mail client - send the blank email from the email account you received this [email protected]
8/20/04 12:28 PM
Fashion and Luxury Issue with a special Real Estate Section
Page 1 of 1
stream://1/
Saludos!
May is going to be one amazing month for Ocean Drive en Español. As some of you mayremember, May marks four years since this glossy, upscale, Spanish-language magazinefirst appeared in 2001 featuring a stunning Gloria Estefan cover shot by David LaChapelle.
Since then the book has grown and experienced tremendous success—with 2004-2005 showingthe biggest boost ever!
To celebrate, we are doing some fabulous events and promotions in May, like our first ever GolfExperience benefiting Amigos for Kids and presented by Mercedes-Benz, on May 14th at theDoral Blue Monster, an Official PGA Course. Afterwards, we will celebrate in style with one of ourlegendary Anniversary Parties.
Together these events will garner media exposure both locally and nationally and will catapult ourMay Issue—and your advertisement—into the spotlight. Take advantage of our own promotionand marketing efforts and capitalize on the increased circulation and exposure of thisfabulous issue.
Deadline for ads and artwork is April 16th (no exceptions!) so call us soon to reserve the bestplacement possible.
Also, don’t forget that June is our POWER month. Powerful people, places and products areshowcased in our highly anticipated Power Issue and Power Party.
Ciao,
Michelle E. VillalobosExecutive PublisherOcean Drive en Español305-532-2544 ext [email protected]
Mercedes, Chivas Regal, Tommy Bahama, Tiffany & Co., Cole Haan, General Motors, Gucci, Louis Vuitton...What do these brands have in common? They all advertise in Ocean Drive en Español!
Dewar’s 12, Hummer, Sergio Rossi, Jack Daniels, David Yurman, FendiWhat do these brands have in common? They understand the strength of the Hispanic Market - they
advertise in Ocean Drive en Español.
Not everyone understands the growth and power of the Hispanic market... but the companies who do their homework and are consistently ahead of the game do. What are you waiting for?
These companies know that the Hispanic Market is influencing the general market and an ever-growing rate. And with almost 70% of its population being Hispanic, South Florida is at the center of this Latin movement.
People who live in or have visited South Florida understand how powerful the Hispanic market is here—and how this market influences other ones. Trends start here but they don’t stay contained here for long. Because South Florida is a nexus for Hispanics and Latin Americans of all backgrounds (not just one or two countries), trends quickly extend and multiply all over, even overseas to Puerto Rico, Spain, Mexico, Colombia, Venezuela, Argentina and many other too-numerous-to-list countries.
Studies have even shown that dollars spent in this market are more profitable than those spent in the general market!
Because the Hispanic market has been ignored, they are less “saturated” with marketing than the general market and are actually more likely to be influenced by advertising. Moreover, once you’ve gained their business, they’ve also proven to be more brand-loyal than the general market. You will reach this influential market through us.
For the 4th year in a row, Ocean Drive en Español brings you the music industry’s coolest people and trends in its annual September Music Special—one of our most popular issues of the year. On the cover: rock sensation and nine-time Grammy winner Juanes—the hottest thing in Latin Music since Ricky Martin. And inside, in true Ocean Drive en Español fashion, we’ve got everything else that’s hip and happening.
As if that weren’t enough, all 2004 Latin Grammy Nominees will see the September Issue because Ocean Drive en Español will be in every single Nominee Gift Basket on September 1st. The opportunity to reach these celebrities, producers and music industry leaders along with South Florida’s premier trendsetters is priceless.
Call me or call your Account Executive before August 2nd to reserve a spot in this issue.
Saludos,
Could there be a more high-profile Latin celebrity than Jennifer Lopez? We think not. That’s why she will grace our cover this April, making it one of the most sought-after and fabulous issues in the history of Ocean Drive en Español!
And that’s not the only good reason to get involved with us this month... The Latin Billboard Awards are coming to town on April 28th and Ocean Drive en Español is getting ready to celebrate! Our large format, glossy publication will be right where the visiting trendsetters shop, party, eat and relax. Deadline is this Friday, March 11th.
And don’t forget that right now we’re planning our biggest event of the year: The Ocean Drive en Español Golf Experience and 4th Anniversary Celebration on May 14th. Take advantage of these events to target the upscale, affluent consumers that influence everyone around them. These events are the ultimate in interactive marketing; you’re limited only by your imagination. Sponsorships range from $9,000 to $32,000 and if we don’t yet have what you need, we’ll create it for you.
Finally, the June we will once again look at POWER. Powerful people, places and products are showcased in our highly anticipated Power Issue and Power Party.
Call us anytime and let us help you reach this influential group of buyers. More than any other lifestyle publication, we understand the growing and influential Hispanic market. Our clients include Mercedes, Chivas, Louis Vuitton, Hummer, Elini, Gucci, Christian Dior, Jimmy Choo, Cartier, Esprit, Harmont & Blaine, Ford, Lancome, Calvin Klein, Tiffany & Co., Budweiser, Bermuda Tourism, Prada, Movado, and Hennessy, among others.
Call us or email us anytime! For more information, go to www.oceandriveenespanol.com.
Saludos y recuerdos,
Michelle E. VillalobosExecutive PublisherOcean Drive en Españ[email protected] ext 234
December is the month during which the most international travelers arrive to South Florida. Last year, over one million visitors from all over the world (mostly Latin America) came to the Port of Miami and Miami International Airport. Target affluent Latin Americans as they arrive en masse to shop for the holidays and use Ocean Drive en Español as the ultimate lifestyle guide.
Whether they receive it in the mail, pick it up at South Florida’s most upscale boutiques, thumb through it at the dermatologist’s office or buy it at airport newsstands worldwide... Elite Hispanics and Latin Americans look to Ocean Drive en Español for what’s in style, who’s wearing/buying/using it and where to find it. Showcase your brand to this trendsetting and exclusive market in the pages of Ocean Drive en Español.
Call or email by November 2nd to participate in our Special Gift Guide Advertorial Section. For even greater impact, run a spread or talk to us about the various other unique ways we can promote your brand in this blockbuster issue. Final deadline is November 8th. We look forward to hearing from you!
Saludos,
Michelle E. VillalobosAssociate Publisher
Donna Vincent RoaThought Leader on WATER as it relates to Corporate Responsibility, PR, Communications & Environmental Impact
A brief history of shameless self-promotion...
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Requirements ☞
MoneyPowerMale
The Internet: A Game Changer
Be Visible
Unwritten Rules: Why Doing a Good Job Might Not Be Enough | 7
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“Unwritten Rules: What You Don’t Know Can Hurt Your Career” © 2008 by CATALYST
Volunteer For High Profile Projects,
Assignments & Teams
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
Who ne!ds to se! you? How can you make them notice?
Be Focused& Effective
Vilfredo Pareto - Italian engineer, sociologist, economist, political scientist, philosopher
AKA: GENIUS!!
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
20%
80%
20%
80%
Inputs Outputs
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Focus on those clients!
Focus on rewarding these employees.
20% of bugs contribute to80% of computer crashes:
20% of workers contribute 80% of results:
Focus on fixing those bugs first.
20% of clients contribute 80% of revenue:
What 20% of your inputs yield 80% of your results?
“Busy-ness”is the enemy
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
“Pathological Volunte!rism”
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Data expands to fill the space available for storage.
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Parkinson’s Law *“Work expands so as
to fill the time available for its completion.”
Studies show that if you LIMIT the time available for a task,
you REDUCE the amount of time that task takes AND improve results!
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
AKA:
“The Vacation Phenomenon”
“Treat every day like it's the day before
vacation, and you wil$ get more work done!”
- Zig Ziglar
Copyright 2010 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
If you FIRST determine what your “hard limits” are in terms of TIME,
you will be more focused and produce BETTER results
in the (shorter) time you allot.
All Content Copyright Michelle Villalobos, Mivista Consulting, Inc., 2009. All Rights Reserved. To reprint or repurpose for commercial use, please contact Michelle at http://www.mivistaconsulting.com
Be Aware
MirrorNeurons
I want What do they want?
10 minutes to learn...A lifetime to master
rubies sapphiresDIRECTORS PROMOTERS
emeraldsANALYZERS
pearlsNURTURERS
FAST
pac
eRE
LAX
ED p
ace
TASK-oriented PEOPLE-oriented
1
Eye contact is the most basic form of human
interaction... even newborns do it
Be Connected
Everyone needs cheerleaders &
mentors.
Who are yours?Do they know where you want to go, what you want to do?
Let’s Brag(Activity)
Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
PS - Get"ng OTHERS to brag about you is way more ef%ective than brag)ingabout yourself....
Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
8 Be’s1. Be Authentic2. Be Unique3. Be Top-Of-Mind4. Be Shameless5. Be The Expert6. Be Focused & Effective7. Be Aware8. Be Connected
Copyright 2012 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
A-ha’s & Com*itments
Copyright 2013 Michelle Villalobos, www.MichelleVillalobos.com | (888) 531-3830
A goal is a promise you make to yourself,
not a dream you’d “like” to reach.
Or just Go'gle me!
MichelleVillalobos.com