why brooks brothers' blog is better than yours

Post on 01-Nov-2014

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DESCRIPTION

We use Brooks Brothers' blog, Of Rogues & Gentlemen, as a case study to teach marketers, especially those in the e-commerce space, how they can improve their blogging efforts to increase traffic to their site. Topics include: -Identifying the target customer for your blogging efforts -Creating relevant content -Using images to “show and tell” -Keeping your content fresh -Guest blogging -Social sharing

TRANSCRIPT

WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS

A mini lesson in creating a killer blog

NOTE: We have no affiliation with Brooks Brothers. We just think

what they’re doing is effective, badass, and worth emulating.

by @dlrdaniel, cofounder of

WHO IS THE TARGET CUSTOMER OF YOUR BLOG?

WHAT INTERESTS THEM RIGHT NOW?

PERENNIALLY HELPFUL

SHOW AND TELL

KEEP IT FRESH

BE A RESOURCE

GET GUESTS INVOLVED

CO-BRAND A POST

LEAD GEN FOR FRIENDS

EDUCATE, DON’T SELL

USE RIGHT TONE FOR YOUR AUDIENCE

CONTENT NEEDS TO BE SOCIAL—MAKE IT EASY

ABOUT US

We’re a blogging and social media company that love to

help our clients grow their site traffic

Visit us at magic.indivly.com

@indivlymagic

facebook.com/indivlymagic

Phone: 617-334-5702

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