brooks brothers embarks on a business transformation with sap hana sahal s laher, @sahal_laher...
TRANSCRIPT
![Page 1: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/1.jpg)
Brooks Brothers Embarks on a Business Transformation with SAP HANA
Sahal S Laher, @sahal_laher
SESSION CODE: RL2325
![Page 2: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/2.jpg)
Why retailers should embrace innovation
Making the shift from a retail company that uses technology to a technology company that runs retail
How to shape a global omni-channel supply chain that can dynamically respond to customer demand
LEARNING POINTS
@SAHAL_LAHER @BrooksBrothers
![Page 3: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/3.jpg)
AGENDA
Are you ready for Omni-Channel?
Disrupt or Be Disrupted!
Evolution of the Customer Experience Collapsing the silos across channels Everyone and everything is connected! Personalization of Retail The Speed of Retail Fulfillment Flexibility Rise of the Millennials
What is Brooks Brothers doing about it? Phased Approach Near term vision and solution map Long term vision and solution map
@SAHAL_LAHER @BrooksBrothers
![Page 4: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/4.jpg)
Are you ready for Omnichannel?!
@SAHAL_LAHER @BrooksBrothers
![Page 5: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/5.jpg)
Disrupt or Be Disrupted*!
*Steve Lucas, President: SAP Platform Solutions
@SAHAL_LAHER @BrooksBrothers
![Page 6: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/6.jpg)
Evolution of Customer Experience
@SAHAL_LAHER @BrooksBrothers
![Page 7: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/7.jpg)
Collapsing the silos across channels
@SAHAL_LAHER @BrooksBrothers
![Page 8: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/8.jpg)
Everyone and everything is connected!
@SAHAL_LAHER @BrooksBrothers
![Page 9: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/9.jpg)
Personalization of Retail
@SAHAL_LAHER @BrooksBrothers
![Page 10: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/10.jpg)
The Speed of Retail
@SAHAL_LAHER @BrooksBrothers
![Page 11: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/11.jpg)
Fulfillment Flexibility
With 12 morefulfillment centers, Amazon will reach50
%
of the US populationwith same daydelivery
@SAHAL_LAHER @BrooksBrothers
![Page 12: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/12.jpg)
Rise of the Millenials
@SAHAL_LAHER @BrooksBrothers
![Page 13: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/13.jpg)
Brooks Brothers Journey
Our approach to the Transformation andTop 5 Priorities with
Roadmap
@SAHAL_LAHER @BrooksBrothers
![Page 14: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/14.jpg)
This is more than a technology project…
Strategy and Vision1
2 Sequencing and Prioritization
3 Customer Experience
4 Technology
5 People and Change Management
6 Logistics
@SAHAL_LAHER @BrooksBrothers
![Page 15: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/15.jpg)
Priority #1 – Customer Master
Understand the customer as a unique individual by collating all interactions and sales across all
channels into one place
@SAHAL_LAHER @BrooksBrothers
![Page 16: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/16.jpg)
Priority #2 – Translate Data into Insights
“If I had asked people what they wanted,
they would have said better Excel
Spreadsheets.” @SAHAL_LAHER @BrooksBrothers
![Page 17: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/17.jpg)
Priority #3 - Inventory Intelligence
Break down the barriers between channels and
have the right product in the right place at the
right time.@SAHAL_LAHER @BrooksBrothers
![Page 18: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/18.jpg)
Priority #4 – Accurate Demand Forecasting
“Combine art and science to develop a dynamic and robust
way to forecast customer demand”
@SAHAL_LAHER @BrooksBrothers
![Page 19: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/19.jpg)
Priority #5 – Personalization
“Maximize every customer interaction by focusing on what is important to that customer, generic
doesn’t work anymore” @SAHAL_LAHER @BrooksBrothers
![Page 20: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/20.jpg)
Roadmap Summary
PHASE 1 •CAR Foundation plus CRM•Omni-channel Customer Master with SAP CRM – Customer Interaction Center•POS/DM
PHASE 2 •CAR Planning•Assortment Planning•Merchandise Planning
PHASE 3 •FMS•Europe Pilot•Global Rollout
PHASE 4 •Retire Legacy Systems•JDA and SAP AFS are fully retired•SAS data warehouse is decommissioned with all data now in HANA
Complete
Q4-2015
2016
2017
@SAHAL_LAHER @BrooksBrothers
![Page 21: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/21.jpg)
Conceptual Snapshot
SAP FMS
@SAHAL_LAHER @BrooksBrothers
![Page 22: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/22.jpg)
Near term Vision and Solution Map
@SAHAL_LAHER @BrooksBrothers
![Page 23: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/23.jpg)
Long term Vision and Solution Map
@SAHAL_LAHER @BrooksBrothers
![Page 24: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/24.jpg)
STAY INFORMED
Sahal Laher: @sahal_laher
Brooks Brothers: @BrooksBrothers
Follow the ASUGNews team:
Tom Wailgum: @twailgum
Chris Kanaracus: @chriskanaracus
Craig Powers: @Powers_ASUG@SAHAL_LAHER @BrooksBrothers
![Page 25: Brooks Brothers Embarks on a Business Transformation with SAP HANA Sahal S Laher, @sahal_laher SESSION CODE: RL2325](https://reader036.vdocuments.site/reader036/viewer/2022070411/56649f335503460f94c5010d/html5/thumbnails/25.jpg)
THANK YOU FOR PARTICIPATING
Please provide feedback on this session by completing a short survey via the event mobile application.SESSION CODE: RL2325For ongoing education on this area of focus,visit www.ASUG.com
@SAHAL_LAHER @BrooksBrothers