wednesday 4 november | getting more out of icca | juan josé garcia
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ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Getting more out of ICCA - why you're (almost certainly) missing out, and what you can do about it!
54th ICCA Congress Panel
Roy SheppardRoyspeaks.com
Juan José GarcíaBarceló Congresos
Does mycompany
use ICCA toolsproperly?
Which is the main advantage of being
proactive?
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
“Competing on price is the price you pay for not knowing your
clients”
Dr. Andreas HinterhuberHinterhuber & Partners
Strategic parterships: from supplier to partner
Am I proactive
orreactive?
Global Ranking Log-In Big Data 2015Rank Sector # Big Data
1 Destination Marketing 842 Destination Marketing 703 Destination Marketing 394 Destination Marketing 325 Venues 316 Destination Marketing 227 Venues 218 Destination Marketing 199 Destination Marketing 15
10 Destination Marketing 1411 Venues 1412 Venues 1413 Venues 1314 Venues 1315 Destination Marketing 1316 Destination Marketing 1317 Destination Marketing 1318 Meetings Management 1219 Meetings Management 1220 Destination Marketing 1121 Venues 1122 Destination Marketing 1123 Meetings Management 1124 Destination Marketing 11
ICCA toolsbeyond the database
1Proactive
Key Area
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
TOOLS KEY AREA #1 Big Data Explorer
Tool #1 – Business Development
To develop a tool that can perform complex analytics on the web, which
involves detecting a range of evidence and using it to compile partial or full
matches relating to specific individuals and organizations and will help identifying
and reaching out to potential local “influencers” to champion the project
About ICCA Big Data Big Data Explorer
Big Data Explorer: Discover Local Ambassadors
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Big Data Explorer: Discover Local Ambassadors Big Data Explorer: Discover Local Ambassadors
Big Data Explorer: Discover Local Ambassadors Big Data Explorer: Discover Local Ambassadors
Big Data Explorer: Discover Local Ambassadors
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Big Data Explorer: Discover Local Ambassadors
Identifying suitable candidates to bid for future international association congresses, should
enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such
programmes to reduce costs, increase the number of potential ambassadors, and to
operate a more complex/targeted programme
Discover Local Ambassadors Summary
Big Data Explorer: Explore Industry Topics Big Data Explorer: Explore Industry Topics
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Big Data Explorer: Track Leads on your Website
Big Data Explorer: Info + Stats
Big Data Explorer: Find Potential Sponsors
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Big Data Explorer: Find Potential Sponsors Big Data Explorer: Find Potential Sponsors
Big Data Explorer: Find Potential Sponsors Big Data Explorer: Find Potential Sponsors
Big Data Explorer: Find Potential Sponsors
ContentSpeakers
IdentifyCommittees
IdentifyPotential
Delegates
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
http://www.microsoft.com/en-us/server-cloud/cortana-analytics-suite/overview.aspx
Client/SupplierWorkshops
Tool #2 – Business Development
http://www.iccaworld.com/evps/evitem.cfm?id=770
Next edition:Cancún, May 19-21, 2016
World/International conference 800-3000 delegates
Client/Supplier Workshop: Sector Venues
http://www.iccaworld.com/dbs/basel2015/index.cfm
Next edition:Cancún, April 14-16, 2016
World/International conference between 800-3000 delegates
Client/Supplier Workshop: Sector Venue
http://www.iccaworld.com/dbs/SSebastian2015/
Next editions:Vienna, September 1-3, 2016
Maastricht, September 14-16, 2017
European conference between 500-2500 delegates
Client/Supplier Workshop: Sector Venue
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
http://www.iccaworld.com/dbs/Rotterdam2015/
Next edition:Valencia, June 30 – July 02, 2016
European conference that has more than 500 delegates
Client/Supplier Workshop: Sector Destination Marketing
Next edition:Uppsala, February 18-20, 2016
The meeting must have an attendance of up to 800 delegates (800 delegates is the
maximum number of delegates)
Client/Supplier Workshop: Sector Destination Marketing
ICCA Destination Marketing Small Client/Supplier Business Workshop
Tool #3 – Business Development
http://bit.ly/ICCACSBW
Business Exchange among members
Tool #3 – Business Development
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Membership Directory+
Internal Market
Tool #4 – Business Development
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
https://www.google.com/webmasters/tools/mobile-friendly/
Networking
Tool #5 – Business Development
Sector and chapter meetings
Proactivo
2Proactive
Key Area
TOOLS
KEY AREA
#2
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Best MarketingAward
Tool #1 - Branding
http://www.bma.iccaworld.com/
The ICCA Best Marketing Award, established in 1997, recognises the
excellence and outstanding achievements of organisations in their effort to market their destination or product. Entries can
range from full scale campaigns and branding exercises to individual
promotions and events. The ICCA Best Marketing Award is open to all ICCA members, regardless of their sector
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Istambul CVB
VisitAarhus CVB Procolombia
Halifax ICC
Finalists 2015
Best PRAward
Tool #2 - Branding
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
http://www.iccaworld.com/praward/
The ICCA Best PR Award, in association with International Meetings Review (IMR),
recognises exceptional PR performance by ICCA members. You cannot send in an entry.
Instead IMR and ICCA are evaluating print and web/social media channels over the course of
the year, looking out for high-visibility coverage, for strong story-telling, for brand
consistency, for innovative and creative ways of successfully using web and social media channels, for PR that showcases success or
helps to overcome a crisis.
http://www.iccaworld.com/praward/
PR KitTool #3 - Branding
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Share your Business Wins
Digital Clipping Service
3Proactive
Key Area
KYC
TOOLS KEY AREA #3
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Know Your
Client
Know Your
Competitor
ICCA Statistics Tool
Customise statistics at your fingertips
http://paper.iccaworld.com/
Strategic parterships: from supplier to partner
ICCA 2015 ‐ Getting more out of ICCA 04/11/2015
Be ICCA…
“Being succesful in the meetings industry is not a question of manpower but about knowledgeable
people understanding our business”
Juan José García
Getting more out of ICCA - why you're (almost certainly) missing out, and what you can do about it!
54th ICCA Congress
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