virtual worlds
Post on 29-Jun-2015
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Virtual Worlds
By: Patrick Gauthier
A virtual world is an online community within
a computer-simulated environment through which
users can interact with each other and reinvent themselves through the
use of avatars.
A world where this…
Can become this..
Anything is Possible
Cyworld
Second Life
The Rockefeller of Second Life
Benefits of Virtual Marketing
Advertising
• Establish virtual stores• Buy much cheaper ad space
Advertising (Cont.)
• Hold events such as concerts and product launch
• Great form of experimental marketing
V-commerce
• Sell virtual products identical to those in reality
• Utilize platform to promote e-commerce
Marketing Research
• 33% cheaper to run focus groups
• Complete surveys at half the cost
• Test product before launch
• Involve consumers in design stage
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