village properties listing presentation
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7/31/2019 Village Properties Listing Presentation
1/26w w w . V i l l a g e S i t e . c o m
Locally Owned Nationally Recognized Globally Connected
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presentationprepared exclusively for
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agent support
expertise
he sales agents at Village Properties have been representing buyers and
sellers in the Santa Barbara area for over 30 years. They are thoroughly
experienced and well informed about the intricacies of real estate law, loc
codes and regulations, nancing, and most importantly, the sound analys
and pricing of Santa Barbara County real estate.
It takes more than just the facts to make the most of each and every
transaction. It takes knowledge, dedication and attention to details.
Simply put, it takes a commitment to professionalism. You might call it go
judgment, we call it sound experience. Much has evolved over the past
30 years with the practice of buying and selling real estate, and at Village
Properties we continually strive to stay ahead of the knowledge curve.
Our talented and professional agents are supported by the highest
standards of quality management, progressive marketing, and the most
comprehensive advertising program available. The marketing of your hom
is essential in achieving the best possible sale. Part-time careers and
part-time commitments are not in keeping with our company philosophy:
Real estate is a full-time career, requiring full-time commitment.
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Expertise
Knowledge
Reliability
Exposure
Resources
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ABOUT THE COMPANY
V
An innovative company setting newstandards in real estate
illage Properties is a full service real estate rm of the nest real estate
professionals with experience, integrity and commitment to service. We
offer a sophisticated portfolio of services designed to assist you in every
phase of the sale or purchase of a property. Our sales associates are
backed by the resources that only an experienced, full service
brokerage company can provide. This commitment to excellence
ensures both buyers and sellers unparalleled representation in the Santa
Barbara, Montecito and Santa Ynez Valley real estate markets. In a
changing environment, we have established our position with new
technologies and support systems that impact directly on our sales
associates and their business. Our advanced technology and
communications equipment, along with our progressive technological
capabilities keep us ahead of the competition and allows us to be
informed of local market conditions. Real estate is a competitive market,
and we ensure that each of our agents are equiped with the nest tools to
successfully market your property.
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ABOUT THE COMPANY
Our Mission and Commitment to You
&
we do more.In todays fast pace, where real connections
are limited, we remain focused on personal
engagement, community, and family. Wetake the time to truly listen, understand,
and indeed, anticipate all our clients wants
and needs. A welcomed human presence
in an increasing virtual world.
character is everything.Discretion is a must. Our reputation for doing
what is right has been earned continuously
over 15 years. Village team members arecourteous, fair, loyal and trustworthy. Our
principles and standards are dened and
honed by our local leadership.
we live here.We know what a wonderful place this is.
We are a locally owned company, with deep
roots, and a deep love (and knowledge) of
our special home. Our passion is sharing
it all with newcomers and locals alike. We
love giving back to the community, and all
of our people are passionately involved
with local organizations and charities.
excellence is earnedExcellence through planning and hard work
is deeply embedded within our culture. We
understand this market is dynamic and so
too are we. We anticipate change, educate
ourselves, and evolve while remaining
steadfast to longstanding and proven
principles.
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ABOUT THE COMPANY
leadershipur agents do more than sell houses. They are also active members in our community.
They teach, coach, volunteer, fundraise, and preside as board members on an extensive list of
non-prots and community businesses. Below is a list of the many community organizations
that our agents are actively involved in.
O
OurAgents in the Community
Aids Research Alliance
Alzheimers Association and PanCAN
American Heart Association
American Irish Historical Society
American Red Cross
Assistance League of Santa Barbara
Awards Committee - SBAOR
Built Green Santa Barbara
CADS Pacic
CALM
Carpinteria Bluff Preserve
Carpinteria Community Pool
Casa Pacica
CC&R Committee
Central Coast Regional MLS Committee
City of Santa Barbara Airport Commission
Community Environmental Council
Contemporary Arts Forum
Direct Relief International
Finance Council Mission Santa Ynez
Foster Care Interest Group of Santa Barbara
Franciscan Villas
Girls Club
Goleta Boys & Girls Club
Green Building Alliance
HOA of Park Highlands
Hospitality Group at Old Mission Santa Ines
MLS Committee
Montecito Rotary
Montecito Trails Foundation
People Helping People
Music Academy of the West
National Charity League Inc., SYVC
Nominating Committee
Old Mission Santa Ines
Our Lady of Mount Carmel Church
Pacic Pride Foundation
Palm Springs Art Museum
Pancreatic Cancer Action Network
Reef and Run
San Lorenzo Seminary
San Marcos High School Alumni Association
San Marcos High School Booster Club
Santa Barbara Athletic Round Table
Santa Barbara Contractors Association
Santa Barbara Museum of Art
Santa Barbara Real Estate Professionals
Santa Barbara Zoo
Santa Ynez Historical Museum
Santa Ynez Valley Board of Directors
SB Scholarship Foundation
Semana Nautica
Teddy Bear Cancer Foundation
The Community Counseling & Education Ce
The Secret Team
Transition House
UCSB Economic Forecast Project
United Boys & Girls Club
Villa Majella
Word and Life Community
Leadership Highlight
Village Properties boasts more past presidents of the Santa Barbara
Association of Realtors (SBAOR) than any other real estate company
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ABOUT THE COMPANY
communityillage Properties is committed to making a positive and constructive impact in areas where we do business.
Toward this goal, we have created an environment that encourages sharing as well as participation in chariti
and causes. We are proud to support neighborhood projects along with those that promote education, healt
community, and the environment.
The Village Properties Teachers Fund was created
by Village Properties Charitable Foundation to benet
students and honor the teaching profession. Each year,
the program provides thousands of dollars to purchase
much needed school supplies and educational materials
that go directly into local classrooms.
More information can be found at
www.teachersfund.org
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Giving back to the community is unquestionably the right
thing to do, and we strongly believe in the power of education.- RENEE GRUBB, Co-Owner ofVillage Properties
American Heart Association
Ben Page Youth Center
Carpinteria Chamber of Commerce
Coastal Housing Partnership
Coast Village Road Association
Contemporary Art Forum
Council on Alcoholism & Drug Abuse
Dream Foundation
Santa Barbara College Foundation
Girls, Inc. of Carpinteria
Hope School PTA
Hope School Education Foundation
Hospice Foundation
Make-A-Wish Foundation
Montecito Education Foundation
Montecito Union PTA
Music Academy of the West
Natural History Museum
Santa Barbara Chamber of Commerce
Santa Barbara Museum of Art
Santa Barbara Scholarship Foundation
Santa Barbara Zoo
Breast Cancer Foundation
Transition House
UCSB
Unity Shoppe
Village is Proud to Support the Following:
One classroom at a time
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Global Connections
XCLUSIVEVillage Properties is the exclusive afliate for Christies International Real
Estate in the Santa Barbara and Santa Ynez Valley. Together, they combine
local market expertise with global access to buyers and sellers of distinctive
properties.
ETWORK
A subsidiary of Christies International, the worlds oldest ne arts
auctioneers, Christies International Real Estate is the worlds largestnetwork of independent real estate brokers, dedicated to the marketing
and sale of important properties. With more than 36,000 afliated agents
linked to over 900 ofces in 40 countries, the referral network provides
far-reaching exposure to a qualied audience of highly afuent potential
home buyers. Discreet, professional service is the hallmark of Christies
International Real Estate, and only the most accomplished real estate
brokers at the top of their market are awarded afliate status.
NTERNATIONAL
Village Properties places showcase properties in Christies International
Real Estate Magazine, which is published four times a year. In addition,
distinctive properties are featured in Christies Magazine, displayed in
Christies International Real Estate ofces and Christies showrooms
around the world, and presented on Christies website at
www.ChristiesRealEstate.com
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N
I
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Comparative Summary
Average List PriceWebsite population - Price Analysis As of Oct. 2010
$4.5M
$3.5M
$2.5M
$1.5M
$3,595,000
$1,600,000
Christies Sothebys
Average List Price -MarketinChristies Great Estates Magazine, Issue III, 2010
$14M
$12M
$10M
$8M
$6M
$4M
$2M
$12,033,000
$3,595,000
Christies
Magazine
Percentage -Online Ads, $1MWebsite population - Price Analysis As of Oct. 2010
100%
80%
60%
40%
20%
88.6%
43.6%
Christies Sothebys
Christies
Online
Percentage -Online Ads, $3MWebsite population - Price Analysis As of Oct. 2010
35%
25%
15%
5%
31.5%
13.4%
Christies Sothebys
Percentage -Online Ads, $10M+Website population - Price Analysis As of Oct. 2010
7%
5%
3%
1%
6.0%
2.4%
Christies Sothebys
Number of OfficesSource - Christies Affiliate Network, Sothebys PR
1,200
1,000
800
600
400
1,030
509
Christies Sothebys
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Global Connections
ELATIONSHIPS
Established in 1960 as RELO, Leading Real Estate Companies of the
World, was the rst national relocation service organization. Village
Properties effectively utilizes RELO when working with relocating
individual home buyers.
ERFORMANCE
The extensive coverage of Leading Real Estate Companies of the Worldis unmatched in their location industry. Leading RE (Real Estate)
dominates the United States list of top 600 real estate rms, with more o
the number one market leaders in the top 90 markets than any national
brand. Leading Real Estate Companies of the World is a company which
believes that performance, value, and relationships are the heart of all
business.
ALUEAs a member of Leading Real Estate Companies of the World, your
Village Properties agent is more equipped to sell your property. The
network is comprised of 150,000 sales associates in 5,000 ofces in
over 30 countries around the world, and consistently out performs any
other national real estate brand by supplying home sellers with qualied
national and international prospects.
www.LeadingRE.com
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Global Connections
The largest network of top independent local and regional
brand-name brokerage firms in the residential sector of real estate.
The 600 rms afliated with Leading Real Estate Companies of the World (LeadingRE) are represented by 5,000 ofce
and 150,000 associates in more than 30 countries worldwide. Collectively, this group sold nearly 1 million homes worth
$250 billion last year, more than any national real estate brand. LeadingRE dominates the United States list of top 500
real estate rms, with more of the Number One market leaders in the top 90 markets than any national brand.
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Global Connections
Village Properties is a proud afliate of Luxury Portfolio International, the
luxury extension of Leading Real Estate Companies of the World the
largest global network of premier locally branded companies dominated by
many of the worlds most powerful independent luxury brokerages. Their
award-winning website was launched in 2005 and in its rst year featured
more $1 million-plus residences than other luxury real estate organizations.
The network continues to grow and now markets over 25,000 of the worlds
most remarkable homes annually and attracts over 1.2 million high-net-worth
visitors a year. By presenting a gallery of the nest luxury properties and
brokerage worldwide, their brand is recognized throughout the world as the
luxury standard of excellence.
Luxury Portfolio International markets properties in over 45 states and 25
countries, website visitors from over 200 countries/territories every month,
site translation in nine languages, and a total inventory of available properties
totaling almost $34.5 billion.
The 200 luxury afliates represent the luxury component of an organization
which encompasses nearly 550 companies, 4,600 ofces and 140,000
associates producing $225 billion in annual home sales in 30 countries.
Based in the United States, Luxury Portfolio International TM is backed by
the experience of the most well respected and well known experts in luxury
real estate in markets worldwide.
www.LuxuryPortfolio.com
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Global Connections
Whos Who In Luxury Real Estate / LuxuryRealEstate.com is an international
network of real estate professionals in more than 80 countries representing
the nest residential luxury estates and property brokerages in the world. Each
member, carefully selected, has been recognized as a leader in the marketing of
distinctive and luxury properties, committed to high performance, professionalism,
and quality service.
LuxuryRealEstate.com, a Webby Award Honoree, has been voted Best of theWeb by Forbes magazine multiple times, praised by the International Herald
Tribune, Town & Country, the Wall Street Journal and has been ranked Best
Website by consumers according to surveys by the Luxury Institute.
Since its debut in 1995, LuxuryRealEstate.com has remained
the #1 portal for luxury properties on the internet.
LuxuryRealEstate.com has several times more $1,000,000+ content of any near-
peer, and has consistently driven more trafc to member websites and generated
more qualied inquiries than any other website.
A global collection of the nest luxury real estate brokers in the world, this group
of more than 70,000 professionals in more than 85 countries collectively sells
in excess of $190 billion of real estate annually, with an average sale price of
$2,450,000.
www.LuxuryRealEstate.com
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Global Connections
uxury real estate marketing
THE COLLECTION is the luxury face of Village Properties, and features an
expanded menu of marketing services, tools, advertising and partnerships designed
to showcase our $3 million-plus properties. By presenting a gallery of the nest
luxury properties in the Santa Barbara, Montecito and Santa Ynez areas, this brand
is recognized as a mark of excellence.
reater Exposure
THE COLLECTION showcases the nest homes with extraordinary photography,
marketing and advertising - both in print and on the web. Many of these listings can
be seen in some of the most prestgious local, national and global real estate and
lifestyle publications, including:
Christies International Real Estate Online & Magazine
Luxury Portfolio International
Luxury Real Estate Online & Magazine
Robb Report Exceptional Properties Online & Magazine
Haute Living Magazine
Montecito Magazine
Santa Barbara Magazine
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Marketing Advantages
internetLeading the way with technology
website marketingWith nearly 90% of home buyers desiring photos and detailed property descriptions online,
Village Properties is proud to offer an extremely competitive web presence.
VillageSite.com ~The dynamic internet site for Village Properties,
currently ranking on the rst page in organic search results
for both Santa Barbara Real Estate and Montecito Real Estate.
We also offer detailed property listing and company information
to a world-wide audience.
Effective, proven delivery to abroad web-based audience
Through our own sophisticated website, and our numerous afliate
websites, your property will be targeted towards a qualied audience of
inuential homebuyers, investors, and other qualied persons of interest.
Diverse venues and effective web marketing approaches provide powerful
results in marketing your home on a local, national, and international scale.
The Village
MOBILE SITE
ENHANCED FOR
YOUR SMARTPHONE
Search Listings,
ANYTIME,
ANYWHERE,
ANYPLACE!
At Village Properties we promise to leverageour in-house marketing system to deliverfast-response web-based marketing.
- Chris Burns, Operations Manager.
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web exposureVillage Properties streams your property listing to
over 50 high-traffic websites including, but notlimited to, the following websites:
Village Properties is a member of ListHub, the nations #1 NETWORK for listing distribution,
which offers an aggressive strategy for attracting home buyers to our listings. By distributing
your listing infomation, along with photographs, to a wide array of premier consumer
websites, we make sure that we maximize every opportunity to attract qualied buyers.
Foreclosure.com HomeOnTheTube HomeWinks RealtyStore TweetLister Cyberhomes VastLakeHomesUSA PropBot DataSphere eRealInvestor FreedomSoft HomeTourConnect Enormo
LiquidusMedia Relocation.com USHUD.com CLRSearch MyREALTY.com Overstock
*ListHug, March 2010. Website subject to change. Posting criteria and frequency of updates may vary by website. These websites are owned
and operated by thrid party companies and Village Properties is not responsible for any information contained within these sites.
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Marketing Your Home
internetLeveraging Social Media
At Village Properties we recognize that the value of social media will only continue to grow,
both in terms of usage and in the manner in which buyers utilize and accept it.
Village Insight
A cutting edge digital magazine that enables us
to effectively capture and retain the attention of
perspective buyers and clients, both online and
on mobile devices. This marketing tool boosts the
effectiveness of social and content marketing strategies
by delivering an interactive reading experience.
Facebook + Twitter + YouTubeThe Village Properties marketing team understands
that social media offers an unmatched marketing tool
to become relevant with todays savvy, technology-
oriented buyers, and we believe strongly in leveraging
this virtual landscape in order to build protable
relationships with new and past clients and better
serve their informational needs.
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Print Marketing
advantagesA Customized Strategy
Village Properties will promote your property effectively and efciently. Our formula for
success is simple: We provide the nest, up-to-date marketing services in the industry
tailored to the uniqueness of your home.
print advertisingYour home will be advertised weekly in one or more local an
regional publications until sold, including:
CASA Magazine Santa BarbaraSanta Barbara News PressSanta Ynez Valley NewsMontecito Messenger
Village Properties regularly places certain properties in premlocal, national and global publications, further exposing
homes across the country and abroad.
localMontecito JournalHomes Magazine
Montecito MagazineSeasons Magazine
Santa Barbara MagazineHomes & Land
national & globalChristies MagazineLuxury Real Estate MagazineWall Street JournalLeading Estates of the WorldRobb ReportHaute Living Magazine
&
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Print Marketing
advantagesUnique Property Brochures
High quality, full color property brochures are an integral part of real estate marketing. Our aesthetically appealing
brochures, each one uniquely created by professional designers in our marketing department to capture the most
important elements of your home, serve to generate initial interest from prospective buyers. Effective brochures shoul
leave a lasting impression on prospective buyers, also serving to reinforce a buyers inital decision to purchase.
your custom marketing programEach marketing program is tailored according to the list price of your home. Included in all programs is a high
quality full color yer or brochure. Below are examples of various custom designed brochures.
Offering custom designed4 & 8 page brochures
Offering exceptional2 sided color brochures
Offering charming
1 page color flyers
A DIGITAL VERSION of your brochure
will be sent by email to EVERYmember of the Santa Barbara MLS
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Direct Marketing
advantagesDirect Print & Email Marketing
Using our extensive proprietary contact lists, we will consistently market your property using both direct print mail
and direct email marketingtechniques. This effective and agile advertising medium is a powerful tool, and can
communicate to a large audience on a short notice. Village agents and their marketing team will regularly
send these communications to potential buyers and other agents.
Eye-Catching Postcards
Direct mail postcards are an effective tool to
further expose your home to a broad audience.
Village Properties regularly sends out direct
mail campaigns forNew Listings,
and Sold Homes
Custom Designed
Direct marketing email campaigns will be
utilized to market your home, and will be
distributed to a large buyers audience, as well
as everymember of the Santa Barbara MLS
Offering custom designedfull color postcard marketing
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Marketing Highlights
unsurpassed
comprehensive mls listingWith nearly 1,200 members, the Santa Barbara Association of
Realtors & Santa Barbara Multiple Listing Service is an extraordinaryoutlet for agents to share exclusive data, as well as enhance theirability to communicate listing details with one another. The SBMLS
streams each listing to many local and national consumer real estatewebsites, thereby exposing your home to an even larger market.
public relationsCollaborating closely with our worldwide afliates, professional press releases will be written and distributed on
appropriate properties. These PR endeavors are regularly seen in major magazines, newspapers,the internet and television.
signageWell placed and well maintained real estate signs are an important part of real estate advertising. Village
Properties will ensure that your FOR SALE signs are effectively placed and follow all community regulations.
television home showcaseA feature unique to Village Properties!
We boast a 1/2 hour TV real estate listing program onCox channel 8, airing 9 times per week.
The 1/2 hour real estate show airs as follows:Monday-Friday: 7:30 am
Saturday: 9:30 am & 12:30 pmSunday: 9:30 am & 11:00 am
Also Featuring Cox Digital Express Link ~View properties anytime on Cox Channel 2640.This digital channel receives thousands of views
every month and is a proven marketing
tv commercialsTo reach a broad audience we air TV commericials featuring your
property on KCOY, KKFX, and Cox Communications in SantaBarbara and Charter Media in North County, running nearly 1,000
ads a month during top rated TV shows.
property listing reportsEvery week we email an electronic property listing report to all of our clients. The report includes: weekly andmonthly activity trends for your listings, unique visits to our website, as well as a competitive overview of other
properties in your area and price range.
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Marketing Plan
the processMarketing Goal
With an emphasis on integrity, our goal is to expose your property to the widest group of qualiedbuyers in order to achieve the optimum sales price.
AssuranceYour Village Properties agent pledges to use their broad experience and skills to achieve the above
marketing goal by developing a comprehensive marketing plan that includes the following steps.
tep 1Preparation for Sale
Meet with you to dene your propertys amenities, its history and your goals.
Consult specially selected Realtors for their professional opinion on pricing.
Prepare a Comparative Market Analysis.
Collaborate with you to strategically determine the list price.
Advise you of any needed reports.
Photograph your home.
Order high quality property yers/brochures for your home.
Have a visually appealing For Sale sign installed on your property.
Advise you of any recommended staging.
tep 2Networking with Realtors
List your home with color photos on Santa Barbara Multiple Listing Service
Email all Realtors and invite them to view a photo tour
With your approval, hold Brokers tours regularly
Send emails to local Realtors via email
Ensure your property is displayed on all high-trafc real estate websites
Follow-up with agents who show the property for their feedback
Continually network with Realtors until your home is sold
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Marketing Plan
the processtep 3Marketing Your Property
Consult with advertising department to effectively advertise your property
Consult with marketing department to develop a custom marketing plan for your
property, as well as order full color yer/brochure and/or postcards
Advertise your property bi-weekly in Santa Barbara NewsPress or CASA
Other publications may also be utilized, including:
Homes Magazine Homes & Land Montecito Journal Montecito Messenger
Christies International Real Estate Magazine Luxury Real Estate Magazine
Haute Living Robb Report, and more....
tep 4Website Marketing & Social Networking
Taking full advantage of the internet is an essential step to marketing your property
in todays crowded marketplace. Website marketing offers tremendous opportunity to gyour listing in front of as many buyers as possible, instantaneously.
In addition to marketing your home on VillageSite.com, Village Properties also advertises
all our listings on multiple high-trafc real estate sites, as well as contemporary social ne
working sites such as Facebook and YouTube.
tep 5Facilitating Escrow
Present and review all offers with you.
Gracefully represent you in negotiations.
Organize what can be a complex, tedious process.
Provide guidance in completing documents.
Provide necessary disclosure documents.
Manage the escrow process, e.g.inspections, repair work, loan processing,
title work, disclosure and insurance clearance, etc.
Coordinate a successful close of escrow.
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Market Analysis
Our sellers expect the highest and best results
hat is why they turn to Village Properties for exceptional service and performance. A proven industry leader,
Village Properties has earned their unsurpassed track record by mastering the two essentials of home sales:
Pricing & Timing
Timing - Research shows that the activity surrounding your home is greatest in the rst 21 days that
it is on the market. Village Properties uses this peak period of interest to your best advantage by following our
cardinal rule of advice: price your property realistically from the start
Pricing - Even in a strong market, it is important to price your property appropriately in order to get
the most attention from buyers and agents right from the beginning. Fortunately, your Village Properties
professional is committed to introducing your home with attractive, sound pricing, crafted from comprehensive
analysis and their solid expertise. This strategy assures you a competitive edge and the ability to sell your
home under any market condition.
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Market Analysis
Results - From listing date to close of
escrow, Village Properties realistic pricing pays
huge dividends: Your home is sold faster with
the highest and best results.
*Graphs indicate the interdependent
top related