uxdi case study - true spirit e-commerce website #uxdesign #informationarchitecture
Post on 21-Jun-2015
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Hello everyone!
UXDi PROJECT 2
What are the brief key requirements?
The Brief
Offer updated uniform fashion including pants for girls and zip-up hoodies
“Must-haves” check list
School administrator area
Recommend accessories allowed by the school’s dress code
Encourage users to express their tastes
The website needs to…
The visual design complements the brand
Market research: insights • The homepage should provide a
clear snapshot of the overall content and support the brand consistently
• Users should be able to easily locate and use the navigation schema
• Checkout flow and forms to be designed to keep the customer focused on the purchasing process.
Secondary competitors
Competitive analysis
UX patterns &
design principles
Who are our users?
JOHN,
“experienced online buyer”
SARAH, “new to school
uniforms”
JESS, “school
administrator”
Our personas
JOHN, “experienced online buyer”
Our personas CHARACTERISTICS Savvy Spender DRIVERS “I like the efficiency of online shopping.” TASK John visits the website to purchase a white polo shirt and blue trousers for his daughter. NEEDS Flow through the process quickly
SARAH, “new to school
uniforms”
Our personas CHARACTERISTICS Pragmatic purchaser DRIVERS “I want our family to fit in” TASK Sarah is sent an email from the school administrator with a list of acceptable clothing for the school NEEDS Find required items easily
What is our approach?
REVISE
CREATE
VALIDATE
Design process
Card sorting
Sitemap
Navigation schema
Task analysis
User flows
Wireframing from paper…
…to digital
Usability testing
Key findings
CHECKOUT PROCESS
NAVIGATION
USER FLOWS
SITEMAP
Usability testing
How does this product address
users’ needs?
TrueSpirit will…
Provide a clear way to make returns at every step of the journey
School admin | Sign in | Wish list | Help
0 items · £0
FREE SHIPPING over £50 · FREE RETURNS in all orders
BOYS GIRLS SALE FIND YOUR SCHOOL ABOUT
2014 True Spirit. All rights reserved. Sitemap Terms and conditions Privacy and security Careers SSL Security
Type yout email
NEWSLETTER SIGN UP LET’S GET SOCIAL
Find a store
CONTACT US MY ACCOUNT CUSTOMER SERVICESLink 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
You may also like... Viewed products
+Girls’ Fashion School Polo shirt
BACK TO CATEGORY
ADD TO BAG
PRODUCT DETAILS
CARE & COMFORT
REVIEWS
COLOUR
SIZE
Send to a friend
FREE SHIPPING & RETURNS
SIZE GUIDE
6-7 yo
1 In stock
11-127-8 yo 8-9 yo 9-10
XS XLS M L XL
# 37744132
£22.00(89 reviews)
NEXT ITEM
TrueSpirit will…
The checkout flow provides a efficient completion path
School admin | Sign in | Wish list | Help
2 items · £58
FREE SHIPPING over £50 · FREE RETURNS in all orders
BOYS GIRLS SALE FIND YOUR SCHOOL ABOUT
2014 True Spirit. All rights reserved. Sitemap Terms and conditions Privacy and security Careers SSL Security
Type yout email
NEWSLETTER SIGN UP LET’S GET SOCIAL
Find a store
CONTACT US MY ACCOUNT CUSTOMER SERVICESLink 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
SECURE CHECKOUT Home / Checkout
1 Checkout method 2 Billing & payment 3 Confirmation
BILLING ADDRESSPlease enter your details in the form belowRequired fields are indicated with an ‘ ’
SHIPPING ADDRESSI would like to receive email updates on new brands,products and offers from truespirit.com
Notes about your order (e.g. special delivery)
*
LAST NAME*
Davila
COUNTRY*
United Kingdom
ADDRESS*
Long Lane, East Finchley
STREET / FLAT Nº*
380
CITY*London
POSTCODE*
N2 8JX
PHONE*07903 374 632
FIRST NAME*
Patricia
ADDRESS LOOK-UPN2 8JX GO
Ship to this address
ORDER SUMMARY
Total ----------------------------- £58.00
Subtotal ------------------------ £58.00Delivery --------------------------- £0.00
PAYMENT METHOD
CREDIT / DEBIT CARD
PAYPAL
PLACE YOUR ORDER
CREDIT CARD DETAILSPlease enter your credit or debit card details below.
CVV (Security code)
***
CARD NUMBER (16 digits number on the front)
************1569
EXPIRATION DATE
07 16
EDIT
TrueSpirit will…
Provide the option of sharing a specific item or the wishlist.
School admin | Sign in | Wish list | Help
0 items · £0
FREE SHIPPING over £50 · FREE RETURNS in all orders
BOYS GIRLS SALE FIND YOUR SCHOOL ABOUT
2014 True Spirit. All rights reserved. Sitemap Terms and conditions Privacy and security Careers SSL Security
Type yout email
NEWSLETTER SIGN UP LET’S GET SOCIAL
Find a store
CONTACT US MY ACCOUNT CUSTOMER SERVICESLink 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00
You may also like... Viewed products
+Girls’ Fashion School Polo shirt
BACK TO CATEGORY
ADD TO BAG
PRODUCT DETAILS
CARE & COMFORT
REVIEWS
COLOUR
SIZE
Send to a friend
FREE SHIPPING & RETURNS
SIZE GUIDE
6-7 yo
1 In stock
11-127-8 yo 8-9 yo 9-10
XS XLS M L XL
# 37744132
£22.00(89 reviews)
NEXT ITEM
TrueSpirit will…
School admin | Sign in | Wish list | Help
0 items · £0
FREE SHIPPING over £50 · FREE RETURNS in all orders
BOYS GIRLS SALE FIND YOUR SCHOOL ABOUT
2014 True Spirit. All rights reserved. Sitemap Terms and conditions Privacy and security Careers SSL Security
Type yout email
NEWSLETTER SIGN UP LET’S GET SOCIAL
Find a store
CONTACT US MY ACCOUNT CUSTOMER SERVICESLink 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
Link 1Link 2Link 3Link 4
ALL -What’s newShirts · Formal shirts · T-Shirts · Polo shirts · Tank topsOuterwear · Jackets · Sweaters · HoodiesBottoms · Skirts · Troursers · Shorts · LeggingsSportwear · GymshortsAccessories · Belts · Gloves · Socks
MULTI-OUFIT +
ST-MARTHA’S SCHOOL Home / Find your school / St-Martha’s School
FILTER SORT BYGirls Essentials Boys Essentials
Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00
Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00Blue troursers# 37744132
£28.00
SALE
OUT OF STOCK
OFFER
1 2 3 4
SALE
OUT OF STOCK
BRANDED PRODUCTS +
SALE +
THIS ITEM ISIN YOUR BAG
Provide users with feedback on the items they’ve already bought.
What’s next?
Next steps…
Refine the prototype based on last users’ feedback
Create True Spirit case study
Clickable prototype
http://invis.io/VMPZ3SD4
Thanks! Any questions?
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