ux craft cape town meetup - fortune favours the brave

FORTUNE FAVOURS THE

BRAVEUX in large scale corporates

UX CRAFT CAPE TOWN MEETUP – 26 FEBRUARY

SIGNPOSTS

• MYTHS OF INNOVATION• MYTHS OF DESIGN

• WHY UX• WHY NOW• WHY NOT

• POLITICAL ECONOMY• CHAMPIONS AND CHEAPSKATES

INNOVATIONaka “You are a special and unique flower”

DESIGNDESIGNER DECIDER DEITY

WHY UX

IT PROVIDES AN INCREMENTAL FRAMEWORK FOR STEP CHANGEi.e. IT’S EXPLAINABLE TO BUSINESS AS A PROCESS – AND EFFECTIVE AS A STEP CHANGE

WHY NOW

UX - SO HOT RIGHT NOW!!!

USERS EXPECT HELP ; AND GOOD HELP AT THAT…

CHEAP COST OF SERVICING USERS = LOWER TCO = PROFIT

WHY NOT

CORPORATES NEED ROI _ AND DESPITE WHAT YOU’VE BEEN TOLD – THEY ARE GOOD AT MEASURING IT

POLITICS & ECONOMY“All politics is local”

PEOPLE ARE POLITICAL: GET OVER IT

CORPORATESARE NOT DEMOCRACIES

BUT THEY ARE PLACES WHERETEAMS WORK TO A COMMON GOAL

PROJECT + OFFICE POLITICS• DON’T AVOID OR

IGNORE IT• BUT DON’T GET

INVOLVED IN IT

LEARN THE LAY OF THE LAND….

BUT ALWAYS BE SWITZERLAND

CHAMPIONS & LUMBERGHSHow to help winners win, and convert those who can’t help

STAKEHOLDERS ALWAYS MATTER

Except with regards to clip art…

FIND YOUR CHAMPION

CONVERT YOUR LUMBERGH

BY SHOWING VALUE TO THE BUSINESS IN THE WORK

WE ARE ALL USERSAPPEAL TO THE FACTS AND RATIONALE

- DON’T SELL HYPE – - DON’T LOSE MOMENTUM –

- DON’T PROMISE WHAT ISN’T GOING TO BE ACHIEVED -

THANK YOU