ux craft cape town meetup - fortune favours the brave

Download UX CRAFT CAPE TOWN MEETUP - Fortune favours the brave

Post on 10-Aug-2015

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  1. 1. FORTUNE FAVOURS THE BRAVE UX in large scale corporates UX CRAFT CAPE TOWN MEETUP 26 FEBRUARY
  2. 2. SIGNPOSTS MYTHS OF INNOVATION MYTHS OF DESIGN WHY UX WHY NOW WHY NOT POLITICAL ECONOMY CHAMPIONS AND CHEAPSKATES
  3. 3. INNOVATION aka You are a special and unique flower
  4. 4. DESIGN DESIGNER DECIDER DEITY
  5. 5. WHY UX
  6. 6. IT PROVIDES AN INCREMENTAL FRAMEWORK FOR STEP CHANGE i.e. ITS EXPLAINABLE TO BUSINESS AS A PROCESS AND EFFECTIVE AS A STEP CHANGE
  7. 7. WHY NOW
  8. 8. UX - SO HOT RIGHT NOW!!!
  9. 9. USERS EXPECT HELP ; AND GOOD HELP AT THAT
  10. 10. CHEAP COST OF SERVICING USERS = LOWER TCO = PROFIT
  11. 11. WHY NOT
  12. 12. CORPORATES NEED ROI _ AND DESPITE WHAT YOUVE BEEN TOLD THEY ARE GOOD AT MEASURING IT
  13. 13. POLITICS & ECONOMY All politics is local
  14. 14. PEOPLE ARE POLITICAL: GET OVER IT
  15. 15. CORPORATES ARE NOT DEMOCRACIES
  16. 16. BUT THEY ARE PLACES WHERE TEAMS WORK TO A COMMON GOAL
  17. 17. PROJECT + OFFICE POLITICS DONT AVOID OR IGNORE IT BUT DONT GET INVOLVED IN IT
  18. 18. LEARN THE LAY OF THE LAND.
  19. 19. BUT ALWAYS BE SWITZERLAND
  20. 20. CHAMPIONS & LUMBERGHS How to help winners win, and convert those who cant help
  21. 21. STAKEHOLDERS ALWAYS MATTER Except with regards to clip art
  22. 22. FIND YOUR CHAMPION
  23. 23. CONVERT YOUR LUMBERGH BY SHOWING VALUE TO THE BUSINESS IN THE WORK
  24. 24. WE ARE ALL USERS APPEAL TO THE FACTS AND RATIONALE - DONT SELL HYPE - DONT LOSE MOMENTUM - DONT PROMISE WHAT ISNT GOING TO BE ACHIEVED -
  25. 25. THANK YOU