transport mktg
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Transport Marketing
Introduction
Marketing Mix for Rail, Road and Air transport
Transport Marketing in Indian perspective Problems faced by bus and trucking industry
Rail Road coordination
National and State highways
Importance of road transportation in the Indianeconomy
Service Sector Management
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Indian Railways
The largest railway in Asia
The fourth most heavily used system in the world
Carries 14 million passengers a day
Track route length more than 65,000 kilometers
2,07,719 units of freight cars, 45,350 passenger cars,6909 stations and 14,06,400 staff. It operates 8984passenger trains everyday
Indian Roads
Length of 2 million kilometers
More than 20,000 kilometers of highways
Carry almost 60 percent of the countrys passenger trafficand 40 percent of freight
Service Sector Management
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Maritime Transport in India
India has 12 major and 185 minor ports
More than 16,000 kilometers of inlandwaterways
Airports
India has 60 airports, including 11international airports
Two airlines (Air India and Indian Airlines)and one helicopter service (Pawan Hans)owned by government
Service Sector Management
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Marketing Mix for Rail
Transport
Product
Passenger Traffic
Coaches (Seating, berths, leg room,elbow room, double decks)
Reservation
Lighting
Catering
Water
Sanitation
Bed rolls
Medical aid
Services at the railway stationsService Sector Management
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Freight Traffic- (agricultural and industrial activities)
Types of wagons- BOX, BOY, BCA, TANK, BCX
Services- Domestic Container Service
Freight Forwarder scheme
Quick Transit SchemeSpeed Link Express Trains
Street Collection etc
Mail Traffic (Railway Mail Services)
On time services, quicker delivery, professionalism inmanagement, wider coverage in remote areas
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Pricing (Deciding the fare and freight rate)
Principles of pricing:
Cost and Value of service
What the traffic will bear
Equal Mileage Rate Principle (fixed rate/km)
Differential charging
Zonal charging
Suggestions to improve pricing for Indian Railways to make it moreprofitable
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Place
Distribution of services to many remote areas
Online Facilities:
Passengers Current Status Enquiry
Fare Enquiry
Reservations
Train Between Important Stations
Upgraded Passenger Scheme/Chart Weekly Availability at Stations
Tatkal Scheme
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People
Training for employees: More than 2,00,000 staff is imparted training every
year, enabling its officers and staffs in acquiring knowledge and new set of
technical and managerial skills
Target customers: A wide coverage, all age groups, all incomes levels,
occupations office going, businessmen, short haul as well as long haul
journey passengers
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Role Of Information Technology
in Railways
Mobile Ticketing
Web Ticketing
Kiosk- basd Ticketing
Time Table and Scheduling Systemavailable on demand
Passenger Information Display System
Passenger Reservation SystemSolution
Unreserved Ticketing System forrailways
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Marketing Mix for
Road transport
Product
Road Transport Corporations, Inter StateRoad Transport Organisations or travel
agencies/individuals engaged in roadtransport business to carry passengers orgoods from one place to another
Roads as well as vehicles plying on theseroads need up gradation and regular
maintenance
Maintenance of roads includes drainage,provision of road side amenities,landscaping/horticulture etc need specialattention
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Price
For state road transport corporations, pricing structure cannot bechanged with a change/hike in the prices of the input
This affects their financial health and it reflects on the qualify ofservices offered
Profit making private organizations can change prices according tocost incurred, seasonal demand, emerging trends etc
Place
Better distribution/network of services than rail, in terms of reach
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Problems faced by Bus and Trucking industry
The Public Road Transport Organizations A financial crunch
The quality of people are not literate and are poor
Inefficient management
Old generation buses
Poor Quality Seating Inefficient and Unfair employees
No support from State Government regarding their revival, a rigidattitude of the Indian industry.
A strong competition from the private companies
Non rational fare & freight structures. Technology has not reached to the core of this sector.
It is not possible to keep a surveillance on the bus & truck driversregarding their routes, fuel details etc. making it difficult for thetransporters to modernise.
Service Sector Management
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Service Triangle
Service Sector Management
The company- Transport Ind.
Providers- BEST Customers
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Rail Road Co-ordination
Service Sector Management
Railways1.
Roadways
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Road Transportation Indian Economy
Roads a great importance to Indian Economy
Better product mix is needed to divert all long distance traffic to roadtraffic.
Government could invite the private sector for construction of roads-Toll taxes being their income.
India is portrayed as a Tourist country, so to ease travel, roadsprovide for maximum social advantage.
Road transportation a critical element in the transportationinfrastructure
Road construction & maintenance generate employmentopportunities.
Old buses or trucks should be replaced with new modern buses toattract passenger traffic & also check on their safety.
Road transportation- needed for development of trade & commerce.
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Marketing Mix for
Air transport
Product
Price
Promotion
People
Place
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Product
On ground Services
- Duty free Shopping
- Reservation Counters
- Flight Information Display
- Baggage Screening
- Check In
In Flight Services
- Free Water
- Food
- Comfortable SeatingArrangement
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Price
Low Fare PricingValue for Money Pricing
Premium Pricing
Promotion
Frequent Flier Points
Inflight On demand Movies
Travel Reward Programmes
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Place
Booking offices of Airways
Travel Agents Office
People
Air-hostessOn-Ground Staff
Pilots
Tour Operating Agents
ProcessComputerized reservation system
Baggage Handling
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Process (Service Map)
1. Ticket booking
2. Ticket Processing
3. Ticket Delivery
4. Customer reaching the airport
5. Boarding Pass
6. Security Check
7. Inside the aircraft, refreshments
is served before he reaches his
final destination.
8. A pre-paid cab is also arranged
for the customers add-onjourney from the airport.
Service Sector Management
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Transport Marketing in Indian
perspective In India transport business is found profitable- large population
Managerial proficiency is needed to transform potential transport uses to
actual users.
Marketing Mix should be reviewed keeping in mind the socio-economic
requirements.
A suitable product mix helps in satisfying the users, strengthens thecapacity of the organization to face competition & generate profits.
Technology needs to be brought into every sector of the transport industry.
Innovative marketing practices should be implemented.
Indian railways: suggestion
Indian Roadways : suggestion
Waterways : needs to be highlighted since India is mostly surrounded by
water. No. of lakes & rivers in our country.
Service Sector Management
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