the new australian privacy principles - complying as a marketer

Australian Privacy Principals: Complying as a Marketer

Not a LawyerA Lawyer

Timothy PilgrimAustralia Privacy Commissioner

“new enforcement powers for breaches of the act”

NPPNational Privacy

Principals

APPAustralian Privacy

Principals

<$3M

$3M+

Timothy PilgrimAustralia Privacy Commissioner

“[be] more transparent what [you] do with information”

1. What personal information is collected and from where?

2. Why do we collect personal information and how do we use it?

3. When and to whom will you disclose personal information?

4. How secure is the information about me?

5. How can I access and correct information about me?

• Embed an opt-out in templates

• De-duplicate data

• One source of truth

“…we've updated our Privacy Policy [with] how we'll collect, use, store and disclose your personal information”

“Our Privacy Policy has been updated in accordance with the Australian Privacy Principles. We hold your personal information for these purposes”

“tighter controls [for] personal information [sent] out of Australia”

Timothy PilgrimAustralia Privacy Commissioner

“Some of your information may be held in the following overseas countries: US, Ireland.

If you do not agree, you can delete your record”

“give [people] greater control of what’s going to happen to [their data]”

Timothy PilgrimAustralia Privacy Commissioner

Your Information

Fab Capodicasa – fabcapo@yahoo.com Edit

7 Warwick Way, Valentine NSW 2280, AU Edit

• Develop a data handling process

• Train staff in it

• Review & tighten access to data

Questions?

@FabCapo

fab@hooshmarketing.com.au