the new australian privacy principles - complying as a marketer
DESCRIPTION
Are you ready for the new Australian Privacy Principles (APP) coming in March 2014? No? Well you could soon be personally feeling the sting. Australia will be following suit with Europe and Asia, where fines and increased enforcement are now the norm. As a director you will be personally liable (up to $340,000) and your company could be fined up to $1.7 million. As the marketer responsible, you could lose your job. In this presentation, Fab offers practical ways you can comply with the new APP which also happen to follow best practises.TRANSCRIPT
Australian Privacy Principals: Complying as a Marketer
Not a LawyerA Lawyer
Timothy PilgrimAustralia Privacy Commissioner
“new enforcement powers for breaches of the act”
NPPNational Privacy
Principals
APPAustralian Privacy
Principals
<$3M
$3M+
Timothy PilgrimAustralia Privacy Commissioner
“[be] more transparent what [you] do with information”
1. What personal information is collected and from where?
2. Why do we collect personal information and how do we use it?
3. When and to whom will you disclose personal information?
4. How secure is the information about me?
5. How can I access and correct information about me?
• Embed an opt-out in templates
• De-duplicate data
• One source of truth
“…we've updated our Privacy Policy [with] how we'll collect, use, store and disclose your personal information”
“Our Privacy Policy has been updated in accordance with the Australian Privacy Principles. We hold your personal information for these purposes”
“tighter controls [for] personal information [sent] out of Australia”
Timothy PilgrimAustralia Privacy Commissioner
“Some of your information may be held in the following overseas countries: US, Ireland.
If you do not agree, you can delete your record”
“give [people] greater control of what’s going to happen to [their data]”
Timothy PilgrimAustralia Privacy Commissioner
• Develop a data handling process
• Train staff in it
• Review & tighten access to data
Questions?
