Presented by

14200346 - Lara Zaccaria

14201122 - Eiva Orce

14200328 – Matteo Balzarini

COOKIES PRIVACY

MKT42050

Digital Technology & Design

UCD Michael Smurfit

Graduate Business School

1.Browser request a web page

2.Server sends page + cookie

3.Cookie back when requesting another page

Set Cookie: value[; expires=date][; domain=domain][; path=path][; secure]

EXPIRE OPTION Set-Cookie: name=optimizelySegments; 19 FEB 2025 17:33:58 GMT

DOMAIN OPTION Set-Cookie: name=optimizelySegments; domain=zara.com

PATH OPTION Set-Cookie: name=; optimizelySegments; path=/

SECURE OPTION Set-Cookie: name=optimizelySegments; secure

Encoding cookies: Zara.com

The Cookie Trial

businessconsumer

Navigation

experience

Effective functionality

of website

Interaction between

user and website

Analytic data

Insights of user

Improve

Browsing experience

Maximize advertising

effectiveness

Privacy

Inaccuracy

Big data

Obey the law

EU Digital Agenda 2020

Action 28

Reinforcing

network and

information security

policy10-year strategy

plan

A single digital

market

Pillar III

Trust

and Security

Future

Considerations

Online Privacy

Proliferation of means

to store data in browsers

To amplify UX and

marketing

Trade off:

Personalized UX

Privacy

Websites

privacy policy

Protects against physical

psychological and

financial harm

businessconsumer

Local history accessible

via CSS and Js

Webbugs with trakcing ids

Difficult to guarantee

Fast innovation

Difficult to opt out

You have the right to reject and delete the cookies

Google case: how much they know about you?

Compulsory with cookies,remarketing and Analytics

Always include what cookies are present and what

information they gather

Iubenda: Privacy Policy generator

Legal document that states what kind of information

are being collected, for what purposes, who it may

be shared with and for how long it will be retained

businessconsumer

Website Privacy Policy

No opt out

Data stolen: with

and without permission

MyPermissions app

Compulsory to have

You must Decide what

data do you want

TRUSTe mobile privacy

policy generator

businessconsumer

Mobile Data Policy

businessconsumer

EU

US

The Right to be Forgotten

More control

Federal Trade

CommissionLess control

European

Cookie

Law

Privacy Policy: EU Vs. US

Tracking & Fingerprinting

Behavioural tracking

Third parties gain

more access to data:

Analytics

Advertising

Social elements

New browser extensions

to protect data

transmission

Security reasons

Data retention

Spam

businessconsumer

Fingerprinting is hidden

Safe & Anonymous Surfing

Freedom of access

to information

businessconsumer

Security breaches

& Identity theft

Remarketing

Ads preferences

Behavioural tracking

User location control

Still fancy Cookies?

Time for Q&A