tharawat magazine media pack
Post on 09-Mar-2016
216 Views
Preview:
DESCRIPTION
TRANSCRIPT
About Tharawat Magazine
Tharawat magazine is the first Arabian
publication for family businesses. Our
content highlights the achievements
and challenges of family businesses in
Arabia and worldwide. The editorial
is relevant to family businesses, their
advisors, and the business community
at large. It is estimated that around
90% of all business in the Middle East
are family-owned and/ or family-run,
and Tharawat magazine aims to be
their voice and reliable source of
information. Launched in 2008 in
Dubai, UAE, our founding partner
the Tharawat Family Business Forum
(www.tharawat.org) supports us with
exposure and authors.
Targeted Readership
Our targeted readership segment
are primarily Arab and international
family businesses leaders, members,
and employees across the world. The
content is also relevant to family
offices and advisories as well as the
business community at large.
Product Features
Tharawat magazine is the first
family business publication in the
Arab world and is printed quarterly.
The focus of the magazine is on
family business specific topics but
also includes relevant articles and
www.tharawat-magazine.com
www.Tharawat-Magazine.comFull access to our E-zines is provided on our website, including
author profiles, news and other features. Our online publishing
partner is Myebook.com
Around 90% of all businesses in the Middle East are family-owned and/ or family-run
The Arabian Publication for Family Businesses
interviews on regional economic
and business development as well
as entrepreneurial innovation.
The content is provided by a mix
of Arab and international authors
of which many are family business
members.
All articles are original pieces written
for Tharawat magazine only.
Tharawat magazine is a bilingual
publication (English and Arabic).
It is also one of the only magazines in
the region to use exclusively wood-free
paper for its printed version.
90%
Circulation and Distribution
Currently, Tharawat magazine has
an estimated readership of around
5000 per issue and is distributed to
countries all over the world.
Over 100 shops across the UAE and
Bahrain, with expansion into Oman,
Egypt, and KSA in the first half of
2011.
A database of family business CEOs
and members in the Arab world as
well as internationally, which was
provided by our founding, partners
the Tharawat Family Business
Forum (www.tharawat.org).
Conferences and meetings with
family business related topics in the
region and internationally.
Additional exposure is gained
through the Tharawat magazine
website, which entails the full
electronic versions (e-zines
published with MyEbook.com) of
the publication.
Our e-zines are getting around
40’000 hits in the span of only a few
months and guarantee a permanent
exposure for advertisers, authors
and contributors and is promoted
internationally.
Tharawat magazine has a syndica-
tion agreement with www.zawya.
com, one of the most renowned
news and business portal in the
Middle East. Zawya.com republish-
es articles from Tharawat magazine
on a regular basis.
Frequency and Publishing Schedule
The magazine appears quarterly and its appearance dates in 2011 are
1st January, 1st April, 1st July, and 1st October. Advertising orders are accepted
until 2 weeks before the publishing dates.
Tharawat Magazine Distribution
Over 100 shops across the UAE and Bahrain,
The current readership is estimated to over 5000 readers for the 3000 hard copies distributed
Tharawat magazine is distributed in over 35 countries and is aiming for an even more global reach.
Our e-zines are read over 40’000 times in the span of only a few month and guarantee a permanent exposure for advertisers, authors and contributors and will be promoted internationally.
More than 250 copies
Between 100 - 250 copies
Less than 100 copies
Future Places to Distribution
100
355000
40.000
www.tharawat-magazine.com
Advertising Rates
Advertising Proposal Tharawat Magazine
The below advertising rates are referring to inside magazine positioning only
and do not apply to Inside Front Covers and Inside Back Covers. Separate pricing
for that can be obtained upon request (advertising@tharawat-magazine.com).
Advertising Rates – Special Offers
Note: The rates you see in the below table are the prices per placement per
issue and in AED.
Placement
Placement
Placement
Double Page
Double Page
Double Page
One Page
One Page
One Page
27.500
24.750
23.375
19.500
17.550
16.570
49.500
44.550
42.100
35.100
31.600
29.800
English or Arabic
English or Arabic
English or Arabic
English and Arabic
English and Arabic
English and Arabic
Normal Rates
Normal Rates
Normal Rates
Other options
Tharawat magazine newly also
offers advertisers the following
advertisement formats:
Advertorial Bookmarks:
The advertiser can choose to provide
the Tharawat magazine reader with
a bookmark. This advertising oppor-
tunity can only be used in 1 issue
per year. The design and production
of the bookmarks can be assigned
to Tharawat magazine should the
advertisers wish to do so. Designs
provided by the advertisers have to
be approved by Tharawat magazine.
Separate pricing for advertorial
bookmarks can be issued upon request
and specification of the number of items
produced and distributed.
Advertorial Booklets:
The advertiser can choose to
insert a small booklet that entails
information and a marketing article
into Tharawat magazine. This
advertising opportunity can only be
used in 1 issue per year. The design
of the booklet can be assigned to
Tharawat magazine should the
advertiser wish to do so. Designs
provided from the advertisers have to
be approved by Tharawat magazine.
Separate pricing for this can be issued
upon request and specification of the
number of pages of the booklet.Rates per Advertisement per Issue in AED
One-Time
One-Year
Two-Year
Digital files
All files should be in PDF format and
can be sent by e-mail.
It is in the responsibility of the file
creator to ensure that overprint
settings are correct.
All files must contain a bleed area,
trim marks, and have to respect the
typing area.
The resolution must be 300 dpi.
All artworks must be in CMYK
colours (in case of the use of special
colours, Tharawat magazine is to be
consulted for arrangemetns).
Conversion of original materials
or services, such as layout, copy
preparation, production of separa-
tions or typesetting, will all be
charged at publisher’s rates. Approx-
imate costs can be quoted in advance.
Mechanical data (Unit size - Height (mm) x Width (mm) )
* The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.
* The trim is the final size of a printed page after excess edges have been cut off. * The type area is the result of the width and height of the typesetting.
Full page Trim size:
280 x 210 mm
Bleed size:290 x 220 mm
Type area:240 x 170 mm
Trim size*:280 x 420 mm
Bleed size*:290 x 440 mm
Type area*:240 x 170 mm left side +
240 x 170 mm Right side
Advertorial Pages:
The advertiser can choose to insert
a marketing article, which focuses
on its company specific activities
in Tharawat magazine. Tharawat
magazine will not lend its own
layout for these purposes but asks
the advertisers to provide their own
design for the pages or then to assign
the task to Tharawat magazine.
Separate pricing can be issued upon
request and specification of the number
of pages needed.
In addition: Advertisers will receive 10 to 20 free
copies of each issue (upon request)
they feature and advertise in.
Tharawat magazine can provide
more magazines at a discounted
rate for distribution at the discretion
of the advertiser.
One-year advertising orders will be
supplemented by free banner adver-
tisement for 3 months on our website.
www.tharawat-magazine.com
Layout and Design
The Tharawat magazine design team
is happy to assist in the layout and
production of advertisment material
and a flat fee can be provided upon
request.
DoublePage
Spread
Our Location
Tharawat magazine
C/o Tharawat Publishing L.L.C.
Al Thuraya Tower 2
Level 6, Office 11,
PO. Box 500717
Media City, Dubai,UAE
Tel: +971 4 428 0773
For queries regarding advertising
and the artwork please contact:
advertising@tharawat-magazine.com
www.tharawat-magazine.com
Tharawat magazine Vision
To become the first publication for
family businesses in the Arab world
by addressing pertinent regional and
international family business topics,
and by highlighting family business
innovation.
Mission
Tharawat magazine aims to raise
the awareness on family business
challenges, innovation, and devel-
opment in the Arab world and
worldwide, to give Arab family
businesses a voice in the region, and
to create a platform for the exchange
of opinions between all involved with
family businesses.
Description
Tharawat Magazine is a practice
management and business magazine
targeting family business leaders,
members, employees and advisors.
Each issue provides coverage on
various management subjects, which
aim at supporting family businesses
to ensure the continuity of their
businesses and to sustain their business
growth. It covers economic trends,
regulations, news, life cases that
impact family businesses. Tharawat
magazine publishes collections ofhigh-
quality business articles from authors
all over the world.
In its various sections Tharawat
magazine includes
case studies and proposed solutions
by family business leaders,
family business profiles including
family history and structure,
feature articles on family business
or relevant topics,
exclusive interviews with family
business leaders and founders,
a special feature section that
includes several specialised articles
around a core topic relevant to
family businesses,
a family business SME section that
examins the role and development
of these ventures in the region, and
reviews of facts and figures,
websites, and books.
Tharawat magazine is a bilingual
(English and Arabic) publication,
whereby its layout mirrors the Arabic
to the English part and vice-versa.
For more information contact:
info@tharawat-magazine.com
Founding Partner
Tharawat Family Business Forum is a
non-profit organisation, managing a
network of family-owned enterprises
in the Arab World. The purpose of the
organisation is to provide a platform
for the mutual exchange of knowledge
and insights on management, growth,
continuity, strategy and other
business-related topics.
Tharawat magazine and Tharawat
Family Business Forum have from
the launch of the publication worked
closely together and are associated in
brand.
www.tharawat.org
top related