MeDiA PACK 2011www.tharawat-magazine.comTharawat Publishing FZ-LLC, 2011

About Tharawat Magazine

Tharawat magazine is the first Arabian

publication for family businesses. Our

content highlights the achievements

and challenges of family businesses in

Arabia and worldwide. The editorial

is relevant to family businesses, their

advisors, and the business community

at large. It is estimated that around

90% of all business in the Middle East

are family-owned and/ or family-run,

and Tharawat magazine aims to be

their voice and reliable source of

information. Launched in 2008 in

Dubai, UAE, our founding partner

the Tharawat Family Business Forum

(www.tharawat.org) supports us with

exposure and authors.

Targeted Readership

Our targeted readership segment

are primarily Arab and international

family businesses leaders, members,

and employees across the world. The

content is also relevant to family

offices and advisories as well as the

business community at large.

Product Features

Tharawat magazine is the first

family business publication in the

Arab world and is printed quarterly.

The focus of the magazine is on

family business specific topics but

also includes relevant articles and

www.tharawat-magazine.com

www.Tharawat-Magazine.comFull access to our E-zines is provided on our website, including

author profiles, news and other features. Our online publishing

partner is Myebook.com

Around 90% of all businesses in the Middle East are family-owned and/ or family-run

The Arabian Publication for Family Businesses

interviews on regional economic

and business development as well

as entrepreneurial innovation.

The content is provided by a mix

of Arab and international authors

of which many are family business

members.

All articles are original pieces written

for Tharawat magazine only.

Tharawat magazine is a bilingual

publication (English and Arabic).

It is also one of the only magazines in

the region to use exclusively wood-free

paper for its printed version.

90%

Circulation and Distribution

Currently, Tharawat magazine has

an estimated readership of around

5000 per issue and is distributed to

countries all over the world.

Over 100 shops across the UAE and

Bahrain, with expansion into Oman,

Egypt, and KSA in the first half of

2011.

A database of family business CEOs

and members in the Arab world as

well as internationally, which was

provided by our founding, partners

the Tharawat Family Business

Forum (www.tharawat.org).

Conferences and meetings with

family business related topics in the

region and internationally.

Additional exposure is gained

through the Tharawat magazine

website, which entails the full

electronic versions (e-zines

published with MyEbook.com) of

the publication.

Our e-zines are getting around

40’000 hits in the span of only a few

months and guarantee a permanent

exposure for advertisers, authors

and contributors and is promoted

internationally.

Tharawat magazine has a syndica-

tion agreement with www.zawya.

com, one of the most renowned

news and business portal in the

Middle East. Zawya.com republish-

es articles from Tharawat magazine

on a regular basis.

Frequency and Publishing Schedule

The magazine appears quarterly and its appearance dates in 2011 are

1st January, 1st April, 1st July, and 1st October. Advertising orders are accepted

until 2 weeks before the publishing dates.

Tharawat Magazine Distribution

Over 100 shops across the UAE and Bahrain,

The current readership is estimated to over 5000 readers for the 3000 hard copies distributed

Tharawat magazine is distributed in over 35 countries and is aiming for an even more global reach.

Our e-zines are read over 40’000 times in the span of only a few month and guarantee a permanent exposure for advertisers, authors and contributors and will be promoted internationally.

More than 250 copies

Between 100 - 250 copies

Less than 100 copies

Future Places to Distribution

100

355000

40.000

www.tharawat-magazine.com

Advertising Rates

Advertising Proposal Tharawat Magazine

The below advertising rates are referring to inside magazine positioning only

and do not apply to Inside Front Covers and Inside Back Covers. Separate pricing

for that can be obtained upon request (advertising@tharawat-magazine.com).

Advertising Rates – Special Offers

Note: The rates you see in the below table are the prices per placement per

issue and in AED.

Placement

Placement

Placement

Double Page

Double Page

Double Page

One Page

One Page

One Page

27.500

24.750

23.375

19.500

17.550

16.570

49.500

44.550

42.100

35.100

31.600

29.800

English or Arabic

English or Arabic

English or Arabic

English and Arabic

English and Arabic

English and Arabic

Normal Rates

Normal Rates

Normal Rates

Other options

Tharawat magazine newly also

offers advertisers the following

advertisement formats:

Advertorial Bookmarks:

The advertiser can choose to provide

the Tharawat magazine reader with

a bookmark. This advertising oppor-

tunity can only be used in 1 issue

per year. The design and production

of the bookmarks can be assigned

to Tharawat magazine should the

advertisers wish to do so. Designs

provided by the advertisers have to

be approved by Tharawat magazine.

Separate pricing for advertorial

bookmarks can be issued upon request

and specification of the number of items

produced and distributed.

Advertorial Booklets:

The advertiser can choose to

insert a small booklet that entails

information and a marketing article

into Tharawat magazine. This

advertising opportunity can only be

used in 1 issue per year. The design

of the booklet can be assigned to

Tharawat magazine should the

advertiser wish to do so. Designs

provided from the advertisers have to

be approved by Tharawat magazine.

Separate pricing for this can be issued

upon request and specification of the

number of pages of the booklet.Rates per Advertisement per Issue in AED

One-Time

One-Year

Two-Year

Digital files

All files should be in PDF format and

can be sent by e-mail.

It is in the responsibility of the file

creator to ensure that overprint

settings are correct.

All files must contain a bleed area,

trim marks, and have to respect the

typing area.

The resolution must be 300 dpi.

All artworks must be in CMYK

colours (in case of the use of special

colours, Tharawat magazine is to be

consulted for arrangemetns).

Conversion of original materials

or services, such as layout, copy

preparation, production of separa-

tions or typesetting, will all be

charged at publisher’s rates. Approx-

imate costs can be quoted in advance.

Mechanical data (Unit size - Height (mm) x Width (mm) )

* The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.

* The trim is the final size of a printed page after excess edges have been cut off. * The type area is the result of the width and height of the typesetting.

Full page Trim size:

280 x 210 mm

Bleed size:290 x 220 mm

Type area:240 x 170 mm

Trim size*:280 x 420 mm

Bleed size*:290 x 440 mm

Type area*:240 x 170 mm left side +

240 x 170 mm Right side

Advertorial Pages:

The advertiser can choose to insert

a marketing article, which focuses

on its company specific activities

in Tharawat magazine. Tharawat

magazine will not lend its own

layout for these purposes but asks

the advertisers to provide their own

design for the pages or then to assign

the task to Tharawat magazine.

Separate pricing can be issued upon

request and specification of the number

of pages needed.

In addition: Advertisers will receive 10 to 20 free

copies of each issue (upon request)

they feature and advertise in.

Tharawat magazine can provide

more magazines at a discounted

rate for distribution at the discretion

of the advertiser.

One-year advertising orders will be

supplemented by free banner adver-

tisement for 3 months on our website.

www.tharawat-magazine.com

Layout and Design

The Tharawat magazine design team

is happy to assist in the layout and

production of advertisment material

and a flat fee can be provided upon

request.

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Our Location

Tharawat magazine

C/o Tharawat Publishing L.L.C.

Al Thuraya Tower 2

Level 6, Office 11,

PO. Box 500717

Media City, Dubai,UAE

Tel: +971 4 428 0773

For queries regarding advertising

and the artwork please contact:

advertising@tharawat-magazine.com

www.tharawat-magazine.com

Tharawat magazine Vision

To become the first publication for

family businesses in the Arab world

by addressing pertinent regional and

international family business topics,

and by highlighting family business

innovation.

Mission

Tharawat magazine aims to raise

the awareness on family business

challenges, innovation, and devel-

opment in the Arab world and

worldwide, to give Arab family

businesses a voice in the region, and

to create a platform for the exchange

of opinions between all involved with

family businesses.

Description

Tharawat Magazine is a practice

management and business magazine

targeting family business leaders,

members, employees and advisors.

Each issue provides coverage on

various management subjects, which

aim at supporting family businesses

to ensure the continuity of their

businesses and to sustain their business

growth. It covers economic trends,

regulations, news, life cases that

impact family businesses. Tharawat

magazine publishes collections ofhigh-

quality business articles from authors

all over the world.

In its various sections Tharawat

magazine includes

case studies and proposed solutions

by family business leaders,

family business profiles including

family history and structure,

feature articles on family business

or relevant topics,

exclusive interviews with family

business leaders and founders,

a special feature section that

includes several specialised articles

around a core topic relevant to

family businesses,

a family business SME section that

examins the role and development

of these ventures in the region, and

reviews of facts and figures,

websites, and books.

Tharawat magazine is a bilingual

(English and Arabic) publication,

whereby its layout mirrors the Arabic

to the English part and vice-versa.

For more information contact:

info@tharawat-magazine.com

Founding Partner

Tharawat Family Business Forum is a

non-profit organisation, managing a

network of family-owned enterprises

in the Arab World. The purpose of the

organisation is to provide a platform

for the mutual exchange of knowledge

and insights on management, growth,

continuity, strategy and other

business-related topics.

Tharawat magazine and Tharawat

Family Business Forum have from

the launch of the publication worked

closely together and are associated in

brand.

www.tharawat.org