targeted online advertising

2012TARGETED ONLINE ADVERTISING

Premium brands have always struggled to effectively reach their target audiences wherever

they may be…

ESN has opened up new perspectives in this global media consuming world

Premium niche targeted display advertising

• Some of our recent successes: Targeting Chinese, Japanese, Korean, Indian and British citizens

living abroad for flights to return home for a major airlines – result ROI = 3.5 times budget in actual sales.

Targeting Americans and international business owners in Mexico and Latin America for a major international telco provider.

Targeting a premium foreign but US based demographic for a major European luxury car brand – result: 0.45% CTR.

Targeting European executives living in the US for an international MBA – result: application download goals met.

We bring brands the opportunity to communicate effectively to AB1 consumers through digital

advertising and a full range of digital media services

Targeted Effective Measurable

Targeting effective niche audiences ESN provides the world’s most prestigious brands the unique ability to make the most of their display ad spend by targeting and aggregating relevant niche audiences to reach and untapped AB1 consumers.

Some of our current prestigious advertisers

Internet Advertising continues to outgrow all other forms of advertising

Source: Internet Advertising Bureau: PWC Report

Display advertising is the fastest growing format of Internet Advertising

Source: Internet Advertising Bureau: PWC Report

ESN delivers higher results and better targeting than standard Ad Networks

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

Average Click Through Rates

Standard Ad Network

ESN

Targeted Advertising Segment Examples

We bring a full range of client services to deliver exceptional campaigns.

HEAD Office:

Amsterdam, The Netherlandswww.esndigital.com