DiVA: Channel Islands Targeted AdvertisingSolution for Cable TV, IPTV, or Mobile

The Market is ready...

DiVA Targeted Advertising Solution: Increased revenues for Operators - Increased ROI for advertisers

● DiVA targets audience segments not popu-lar programs

● Advertisers can better focus on their tar-get demographics

● Media buys are more targeted and morevaluable

● Platform operators gain a valuable directchannel to consumers

● Operators increase revenues withmore valuable ads

●Value translates into increasedCPM for operators and better ROIfor advertisers

The DiVA solution can reach customers on any device such as mobile phones. DiVA connectscustomers with targeted information about the products and services they want- all on the go.

N e x t G e n e r a t i o n T e l e v i s i o n

The Solution is ready...

The Channel Islands DiVA System

Channel Island’s DiVA allows operators and advertis-ers find and target specific customers out of mullionsof subscribers.

In a global television advertising market valued at$163 billion in 2008, most platform operators candeliver a video-on-demand (VOD) movies to a specif-ic viewer but are unable to deliver ads to anythingmore targeted than a particular network, day-part, orin certain cases, zip code.

Operators need a targeted ad solution thatwon’t tax existing platform performance, isn’t heavyon incremental capex and works with leading serviceproviders to offer measura-ble, targeted and engaging TVadvertising.

Targeted advertising . .1. Advertisers can reach their

customers more cost effec-tively

2. Platform Operators gener-ate more revenue fromtheir existing capex

3.Consumers receive adver-tising specific to their inter-ests

In advertising, greater contextand relevance improves theconsumer response rate, lead-ing to higher advertisingspend. Instead of aligning ad-vertising with popular (or tar-geted) television programs,advertisers have the opportu-nity to segment audiences.This makes media buys moreattractive, while at the sametime lifting revenues for the

platform operator. With the ability to reach a moreprecise target, the price per thousand impressions(CPM) rises.In an IP world, those delivering television contentknow precisely who is consuming what and can com-municate the optimal advertising impression to eachviewer. Nevertheless, even with IP architecture, tele-vision platform operators cannot find the right tar-geting solution. Today’s targeted ad systems are

neither reliable nor cost effec-tive. In every case, the currentsolutions require sizable in-vestments in hardware andbroadband capacity, neither ofwhich delivers adequate re-turns to scale.

Channel Islands has devel-oped a scalable solution thatdelivers targeted advertisingwithout taxing network per-formance and that side-stepsthe need for massive serverupgrades.

The Channel Islands Advantage...

is targetedtelevision advertising system. In-stalled at an operator’s head-end,DiVA delivers specific commer-cials

The plat-form is able toprovide ad tar-geting in bothVOD and linear TV environ-ments. Channel Islands has engi-neered a carrier-class ad targetingsoftware solution that is

Because performs withoutsignificant incremental capitalexpenditure— such as addingcostly video servers— the

that provides ad servingcapability at limited incremental cost

clienttechnology and

videoswitching architecture

for delivering targeted ads overtwo-way television networks

delivers tar-geted advertising on digital video- net-works.

for the service provider,the software manages the flow ofadvertising through to the consumer.

The Channel Islands DiVA system is platform independent. Adver-tisers can target specific consumer interests and demographics on

any device.

The DiVA solution provides low cost

electronic delivery of targeted ads

seamlessly across multiple networks

to any device or platform.

The System is ready...

The DiVA solution is easy to

integrate into any network.

Targeted Advertising - increase revenues

and ROI with a direct channel to

consumers of all demographics

With Channel Island’s DiVA system your

subscribers will receive information on

products they want. Advertisers will reach

only the customers they want making media

buys more efficient and more profitable.

Directed Channel Change- excess

network capacity = an opportunity for

targeted ads

DiVA distributes ads on excess capacity net-

work channels. Using our patent-pending Fast

Channel Change, viewers are switched, at the

precise moment, to the alternate-channel and

back to the original-channel when the ad is

complete.

Cross-platform advertising with DiVA-

reach customers anywhere

The DiVA targeted advertising system is

completely platform independent. Operators

and advertisers can reach customers at

home or on-the-go via STB, PC, Mobile, or

Game Consoles.

The Linear Solution...

DiVA replaces older broadcast advertising with true

targeted information that consumers will watch.

Today,what a home viewer sees is either a

feed sent to everyone or a feed sent di-

rectly to a particular home. A set of

ad“uni-casts” to individual households

are highly desirable to advertisers but de-

bilitating to the network. The goal of tar-

geted advertising is limited by the burden

of sending a unique video stream to each

household.

DiVA solves the problem by integrating a

switching architecture named

—DiVA distributes ads

on excess capacity network channels. Us-

ing Channel Islands’ patent-pending Fast

Channel Change, viewers are switched, at

the precise moment, to the alternate-

channel and back to the original-channel

when the ad is complete.

The switch actions are seamless to view-

ers and an advantage for advertisers and

platform operators. Advertisers choose

which subscribers will be switched to the

designated channel to see their advertise-

ment optimizing network capacity while

providing true targeted advertising.

The VOD Solution...

Use DiVA to maximize your VOD service with targeted trailers, ads, and

other service information.

New VOD business models are being deployed

that use advertising to wholly or partially cover

revenue requirements. Just as with linear

broadcast channels, advertisers desire the ability

to ensure

the most

valuable ad

content

reaches

each

individual

household.

DiVA enables injecting commercials into any

VOD stream based on the requesting

subscriber’s advertising profile. DiVA can insert

one or more commercials at the beginning, end

or through out playback of a VOD asset. As

with linear broadcasts, advertisers match their

commercials to each subscriber. Channel

Islands’ DiVA delivers targeted advertising to

VOD consumers using the same infrastructure

and workflow system deployed to support ad

placement in linear broadcasts. DiVA requires

no STB update to deliver VOD targeted ads.

Combine this with DiVA’s transparent, drop-in

architecture and you have an ideal solution for

operators taking their first steps into targeted

advertising, whether in traditional pay TV,

hospitality, or over-the-top networks.

DiVA is a single, unified solution for your

targeted ad needs

Optimized for today’s digital networks

Exclusive Directed Channel Change Tech-

nology

Multi-platform to any service or device

(VOD, Linear, Game Consoles, Mobile, andmore!)

Channel Islands10605 Queen Ave. La Mesa, CA 91941 USA Tel: 619.447.7300 Fax: 619.330.2834

www.channelislands.com