targeted local online advertising for retail and service businesses special offer

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Page 1: Targeted Local Online Advertising for Retail and Service Businesses special offer

Search Engine Optimization(800)880-6623

Page-Rank-One.comPh: (800)880-6623

Page 2: Targeted Local Online Advertising for Retail and Service Businesses special offer

What’s the difference between pay per click and SEO (search engine optimization)?

• SEO enables your website to be ranked high in the “natural” or “organic” search results. In order to appear here, Google must view your site as relevant to whatever search terms you want to appear for.

• This is done by using a number techniques, such as adding content articles to your site, pointing links on other sites back to yours and setting the website up in a way that will enable Google to easily scan and update its search index.

• Pay per Click is a way for sites to appear in prominent positions on the search engines by paying the engine to display their results.

• Most engines clearly separate these from the organic results, typically by placing them on a shaded background. Paid results tend to occur at the top of a page and in the right hand column.

Search Engine Optimization (800)880-6623

Page 3: Targeted Local Online Advertising for Retail and Service Businesses special offer

Local Maps As a courtesy to our clients,

we’ll create (Free) local maps listings on Google, Yahoo and SuperPages.com.

These are free directories that often rotate the listings. If your listing appears on page 1, it will be listed as one of the bullet points on the map.

The majority of the traffic we generate will be from the organic portion of the search engines, although the local listings are a great way to pickup additional visitors.

Search Engine Optimization (800)880-6623

Page 4: Targeted Local Online Advertising for Retail and Service Businesses special offer

Why Choose Page Rank One SEO?

• Your search engine rankings are Live 24/7

• 77% of search users choose organic over paid listing when searching, 67% choose organic search when purchasing.

• You can receive UNLIMITED traffic without paying more $

• Your traffic will increase…guaranteed. We’ll track this increase using Google Analytics

• Companies with organic rankings are “more legitimate” in the eyes of online searchers

• Visitors that find your website after searching organically are relevant and therefore likely to convert into a lead, phone call or new customer.

Search Engine Optimization (800)880-6623

Page 5: Targeted Local Online Advertising for Retail and Service Businesses special offer

How do we optimize your site?

Search Engine Optimization (800)880-6623

We combine a list of all the cities your business services with a list of the most common keywords associated with your business. Below is an example to illustrate how we setup your optimization campaign.

Let's say you own a storage company in Oregon. If your storage company services three cities (Hillsboro, Beaverton and North Plains) and you want to be optimized for 2 keywords (“storage" and “storage units"), then we would create a page on your website for each city + keyword variation.

If you look at it like an equation, 3 cities x 2 keywords = 6 pages added to your web site (one for each city + keyword variation). It looks like:

City 1 x keyword 1    City 2 x keyword 1City 3 x keyword 1

Hillsboro storageBeaverton StorageNorth Plains Storage

City 1 x keyword 2    City 2 x keyword 2City 3 x keyword 2

Hillsboro storage unitsBeaverton Storage unitsNorth Plains Storage units

OR

Page 6: Targeted Local Online Advertising for Retail and Service Businesses special offer

“Will the appearance of my site change”?

Search Engine Optimization (800)880-6623

If you look at it like an equation, 3 cities x 2 keywords = 6 pages added to your web site (one for each city + keyword variation). It looks like:

No, our service is very transparent. In most cases we only add to what's already there on your site, rather than change your existing files.

When we refer to building a page for each city + keyword variation, what we're actually doing is using the home page or "index" file, as a template. That means when a customer runs a search for “North plains storage” for example, the page that the customer arrives on will look identical to northplainsrvandselfstorage.com. The only difference will be our "meta tags", keywords and search-engine-friendly content (which is added at the bottom of the web page or in certain elements of the design).

Client’s Home Page

(Click to enlarge)

Our Optimized PageScroll to the bottom to see content

and keywords

(Click to enlarge)

Page 7: Targeted Local Online Advertising for Retail and Service Businesses special offer

Keywords

We will make your website appear in the organic search results on Google, for the most competitive search phrases.

We research the keywords that are best for your website and geographic area, particularly phrases that will generate the largest amount of traffic.

This ensures your website optimization is focused correctly and is generating you the highest converting visitors possible.

Search Engine Optimization (800)880-6623

Page 8: Targeted Local Online Advertising for Retail and Service Businesses special offer

We track all campaign results using Google Analytics, so you know exactly what’s happening with your website as a result of our efforts

Website Tracking We will teach you how

to use Google Analytics, so you can easily analyze your organic website results and measure how we’re doing.

Search Engine Optimization (800)880-6623

Page 9: Targeted Local Online Advertising for Retail and Service Businesses special offer

Website Tracking continued…

You can see where (geographically) your website visitors are coming from, what they’re searching for to find your website and what they’re doing once they arrive.

You can also see which search engines or other sites your visitors are being generated from.

By looking at the tracking we provide, you can measure the effectiveness of your online marketing as a whole.

By seeing which visitors click on coupons or other online specials, you can gauge how effective your sales incentives are.

Search Engine Optimization (800)880-6623

Page 10: Targeted Local Online Advertising for Retail and Service Businesses special offer

Keyword Progress Reports We also provide

keyword progress reports on a monthly basis.

The report shows where each search phrase is ranked.

By comparing reports each month, you can actually see which keywords have increased in the search rankings.

Search Engine Optimization (800)880-6623

Page 11: Targeted Local Online Advertising for Retail and Service Businesses special offer

Inbound Links One of the main factors in

getting your site ranked is having other references pointing back to it.

We follow all of the recommended safe practices and do not use “link farms”.

Rather, we point a significant amount of links (minimum of 100) to your site from other sites in our network. This makes your site more relevant and therefore increases the organic ranking.

Search Engine Optimization

On-Site Links Having a proper

structure of the links on your website is also important.

This helps the search engines to easily scan and index pages on your site.

We add links at the bottom of your keyword-article pages that point to other pages on your website.

(800)880-6623

Page 12: Targeted Local Online Advertising for Retail and Service Businesses special offer

Page Rank OneSearch Engine Optimization

INCLUDES: Month to month plan Lowest Price Guaranteed Detailed Campaign Tracking with Google Analytics Monthly Progress Reports Online Reporting Free Keyword Analysis / Selection Editing of Page Titles / Meta Tags Unique Content Articles Google maps, Yahoo maps and SuperPages.com local listings

setup 90 day FIRST PAGE guarantee (60% of phrases or you don’t pay)

Search Engine Optimization

Proven Results – Guaranteed Exposure

(800)880-6623

Page 13: Targeted Local Online Advertising for Retail and Service Businesses special offer

Features Please call(800)880-6623

For pricing

Number of Master Keywords 7

Number of Cities Covered 20

Total Number of Cities x Keyword Combinations 140

Unique Articles Written by Our Staff Writers X

Construction of SEO Template Pages (one for each keyword) X

Visitor Tracking (Google Analytics) X

Monthly Keyword Tracking Reports X