tigerair targeted advertising media kit 2014
TRANSCRIPT
WHY EMAIL ITINERARIES?
● Relevant advertising messages are
delivered directly to each passenger
with guaranteed exposure.
● Uniqueopportunitytoextendthe
purchaseoftheticketintopurchasing
travel-relatedserviceswhilethe
passengerisstillinplanningmodeaswell
asduringthetrip.
● Drive tactical campaigns to receive
direct response in a short time frame.
Tigerair Targeted Advertising
Own The Journey
EXCLUSIVE
Space limited to
2 adverts per email itinerary.
● TAD makes it possible for brands to select and accurately target passengers relevant to them at the most critical stages of their travel planning process as they begin their journey. TAD provides you with dynamically generated advertising on print-at-home Confirmation emails.
● TAD works across national and international brands, be it hotel, events or retail. It enables clients to keep their brand uppermost in a passenger’s mind throughout the reservation process and travel journey, making it a great way to promote the product and increase sales.
Email Itineraries● Email itineraries contain
flight details, luggage allowance, taxes and other important information.
● You can now put your message on these emails and capture the interest of your audience while they are planning their trip.
About Targeted Advertising (TAD)
Tigerair is the leading airline and travel partner connecting people across Asia pacific. Everyday Tigerair empowers people to pursue their dreams by offering affordable travel options.
About Tigerair
User Demographics
Leisure
Business59%41%
Male
Female60%40%
INDIABangalore Chennai
HyderabadKochi
TrivandrumTiruchirappalli
BANGLADESHDhaka
MYANMAR
Yangon
INDONESIABali
Jakarta
THAILANDBangkok
Chiang Mai Hat YaiKrabi
Phuket
MALAYSIAKuala Lumpur
LangkawiPenang
CHINAGuangzhou
HaikouLijiang
Shenzhen
PHILIPPINESBacolod
CebuIloilo
Kalibo Puerto PrincesaManila (NAIA)
Manila-Clarke (DMIA)Tacloban
INTERNATIONALHong KongSingaporeBangkokPhuket
INDONESIABali
BandungJakartaLombokMedan
PalembangPekanbaruSurabaya
Yogyakarta
INTERNATIONALHong KongSingaporeBangkok
Kuala Lumpur
Connect with more than half a million travelers
across our network
TAD Research
65% could recall product brand on
TAD
53% said they would consider
purchasing a TAD-advertised product
20% recommended the product/service
to their friends and family
Testimonial"IampleasedtosaythatadvertisingonTADhasgivenusgoodresponseinreachingourmarketingobjectivestoagreatextent.Theresponserateisatleast30%highercomparedtoothernontargetedmediumasitistargetedtimelyandcombinesdigitalandprint."–Rajan Tandon, Region Head HDFC Limited Singapore Branch
HONG KONG
MACAU
CAMBODIAPhnom Penh
TAIWANTaipei
VIETNAMHanoi
Ho Chi Minh City
TIGERAIR ASIA
TIGERAIR MANDALA
TIGERAIR PHILIPPINES
Production Details● LARGE BOX ADVERT:(1140px(w)x300px(h))● LARGE BANNER ADVERT:(1140px(w)x180px(h)at150dpi)● WithintheHTMLemails,alladvertswillbescaleddownandshownat
50%ofthesuppliedsize.Pleasemakesureyourartworktakesthisintoaccount.
● Allfontsmustbe10pointorlarger.● Alladvertsmustbe150dpiresolution.● AllLargeBoxAdvertisementsmustbe20KBorlessinfilesize.● TheLargeBannerAdvertisementmustbe40KBorlessinfilesize.● ImageformatJPG,PNGorGIF(static).Noanimationorflash.● Booking: 5workingdayspriortocampaignstart.● Material: 3workingdayspriortocampaignstart.● Terms & Conditions:
-PrePayment. -15%commissiontorecognisedagencies. -30dayscredittermsonlytorecognisedagencies.
Travel Process
TARGETING OPTIONSOrigin Airport ●Destination Airport ● Route Specific ●Nationality ● Gender ● Date of Travel
CPM (Cost Per Impressions)Large Box Banner$600 per 1,000 impressions $450 per 1,000 impressions
Advertising ContactSHIRLEY D’SOUZAGroup [email protected]
ANJUMONI KONWERSenior Media [email protected]
BELINDA ARIFIN Inflight Media [email protected]
MONICA CHUGANI Inflight Media [email protected]
Ink publishes the following inflight magazines: Jetstar Australia, Jetstar Asia, Jetstar Japan, Smile for Cebu Pacific, Air Macau, tiger tales asia, tiger tales australia, tiger tales mandala, FahThai, Scoot, Hong Kong Express and TransAsia. For more information go to: www.ink-global.com, Tel: +65 6324 2386, fax: +65 6491 5261.
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Planning/Booking TAD
At the DestinationMagazine
Pre-Journey/Enroute TAD
Return AirportTAD
At the Airport TAD
Return FlightMagazine
On Board Magazine
Production ContactSANDY FONGProduction [email protected]