weather targeted advertising

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WEATHER TARGETED ADVERTISING

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Post on 15-Jul-2015

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Marketing


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TRANSCRIPT

WEATHER TARGETEDADVERTISING

Weather is the biggestinfluence on consumerbehavior after the state

of the economy

WHAT WE BUY

WHERE WE GO

Weather affects...

WHAT WE EAT

WHAT WE WEAR

It affects what we buy

HOW WE FEEL

Marketers can useweather targeting totap into consumers'moods, desires, andpurchase intent atany given moment.

WeatherTriggerWeather targeting solutionfor marketing platforms

WeatherTrigger integrates into yourmarketing platform to enable you todisplay weather-targeted ads in real-time.

1. Integrate WeatherTriggerinto marketing platform

2. Set weather targetingcriteria (e.g. Cold & windy)

3. Input audience geo

4. WeatherTrigger activatesad or campaign according toyour chosen weatherconditions

• FOOD & DRINK

• CLOTHING & FASHION

• TRAVEL & HOSPITALITY

• LEISURE & ENTERTAINMENT

• HEALTH & BEAUTY

• HOME & GARDEN

• ENERGY

• INSURANCE

1. Significantly improvecampaign results; Increaseengagement & conversions

2. Deliver higher ROI foryour clients

3. Stand out from yourcompetitors with a weather-targeting capability

4. Free to integrate andtest - zero risk

Stella Cidre reported 65.6% increase in YOYsales during the period they ran their weather-responsive DOOH campaign.

Bravissimo increased PPC-driven sales forswimwear by 600% during the campaign.Conversion rate increased by 103%.

Pure360 reported 500% increase in emailopens for domestic holidays. Clicks rosefrom 12% to 27%.

Neutrogena Beach Defence Sunscreen in-app ads activated by sun and UV levels,increased purchase intent by 43% andproduct awareness from zero to 63%.

Molson Coors increased CTR by 89% fortheir social media ad campaign.

WE'RE TRUSTED BY...

ABOUT WEATHER UNLOCKED

Weather Unlocked specialize in weather targeting and analyticssolutions for marketing platforms.

Call:USA: +1 844 217 1131UK: +44 870 046 0735

Email:[email protected]

Website:weatherunlocked.com

Unlock the power of

Weather Data