sustainability drinks #2 - humancredit
Post on 12-Apr-2017
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Humancredit Advertising for the good(s)
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We want to solve a social problem!
Co-FounderraumHOCH GmbHArchitect
Co-FounderGraphscape GmbHLead Developer
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Co-Founderforum Nachhaltig Wirtschaften Marketing
Georgi Musev Christian David Alistair Langer
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100 Billion Dollars every year
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are earned with our
personal data
are needed desperately for charity
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How to transfer the money?
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?with
advertisemen
t?
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Nobody is happy!
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- NGOs - Advertising industry & brands!- Internet users
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- NGOs- Advertising Industry- Internet users
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NGOs earn less than 10% via online fundraising
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don’t raise enough online
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The “Gelbe Villa” in Berlin:“We get maximum 5% over the internet…”
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- NGOs - Advertising Industry- Internet Users
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$ 100 Billion on digital ads in 2013
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+ 30%
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but negative perception of digital ads: “annoying”, “don’t work”, “bad targeting”…
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Google $ 25 Mio. to
AdBlocker Plus
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- NGOs- Advertising Industry- Internet users
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We, the users provide the raw material…
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…but don’t have any influence on the profit.
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We accept conditions of use…
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We are flooded by non-relevant ads…
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Why aren't ads always “super cool”?
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We want to change this!
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Humancredit aims to divert 1% of the global online advertising revenue to charitable projects and make advertising better!
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$1 Billion in 5 Years for the good(s).
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Our Win-Win-Win Strategy
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A tale where the „Bad Guys“ also win!
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2.0
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NGOs
getHumancredits
Turning ad-millions into donations.
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Internet User
become provider,collect Humancredits,deliver consciously:
Brands &
Advertisers
become buyer;fund the Humancredits
Cookies, AttentionFeedback,
Time
Humancredit, a non-profit platform, sources, hosts and promotes…
“Social Payback”:They decide, who should profit from their data, receive only relevant ads, donate with their Online-Activity & Time – without spending Money!
Win
“Social Micropayment”:get a new fund raising source, better online fundraising, more donations.
Win
“Social Advertising”:better targeting, new feedback channel, more reach, efficiency, consumer ad-engagement, ad-quality,ad-budgets turn into donation-budgets.
Win
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What will Brands & Advertisers pay for?
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For a Premium Ad-Brand!
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A “Fair Traid” seal for online marketing.
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A seal for socially responsible ads.
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“Peugeot pays for your attention!”
“The Emirates too ;-)”
like?dislike?we love your feedback!
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For social surveys on ads & products.
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“We donate for your Feedback!”
200 Humancreditsin 2 Minutes= 2 Dollars!
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For socially responsible inventories.
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“We donate for your Spotify-time!”
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… and for socially responsible advertisers.
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“Google donates for watching you!”
324.501.437 Humancredits donated
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No one has to change anything on his value chain!
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Status-Quo
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AdvertiserTarget Group &AD-CONTENT
Audience TargetingAD-BOX
Impressions, Clicks,3rd party Cookies
Audience
AD-CONTENT
Free Software
Impressions, Clicks,3rd party Cookies
Attention
BrandTarget Group &AD-CONTENT
InventoryTarget GroupAD-CONTENT
Audience TargetingAD-BOX
Free Software AD-SPACE
Impressions, Clicks,3rd party Cookies
$
$
(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)
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Added Value = structure stays the same
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AdvertiserTarget Group &AD-CONTENT
Audience TargetingAD-BOX
Impressions, Clicks,3rd party Cookies +++
Audience
AD-CONTENT
Free Software
Impressions, Clicks,3rd party Cookies +++
Attention +++Engagement1st party DataCustomer Feedback
BrandTarget Group &AD-CONTENT
InventoryTarget GroupAD-CONTENT
Audience TargetingAD-BOX
Free Software AD-SPACE
Impressions, Clicks,3rd party Cookies +++
$
$
$
Donation
(Peugeot, Emirates...) (Google...) (Spotify, Handelsblatt...)
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Humancredit ads value to each step of the value chain
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Christian is happy!
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“At the end of the month I’ve collected with my “Web Time” 2,40 Dollars for charities without a single click!They go to ‘Gelbe Villa!’”
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Georgi even more…
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“I’ve beaten Christian ;-)I just gave my feedback to some ads and collected about 820 Humancredits! They go to the ‘Sinn-Stiftung!’”
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The bills of the “Gelbe Villa” are paid ;-)
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“At least there is somebody who donates for our operating costs!Since we take part at Humancredit things go better!”
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Our Roadmap
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What’s next?
1. We run an online survey campaign.
2. We are at the reCAMPAIGN March, 24-25
3. We invite you to a workshop April, 12-13
4. The founding of the “Humancredit gGmbH” is under construction.
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Donate 500 Humancredits in 5 Minutes!
You donate up to 5 EUR with your feedback!
www.humancredit.cc
With feedback on our concept.
For one out of five betterplace - projects.
Enjoy!
!!! still some bugs to fix :D !!!
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Thanks!
Georgi, Christian, Alistair
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Humancredit Advertising for the good(s)
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