humancredit - werbemillionen in spenden verwandeln

14.03.10 v06 www.humancredit.cc

Humancredit Advertising for the good(s)


We want to solve a social problem!

Co-Founder raumHOCH GmbH

Architect

Co-Founder Graphscape GmbH

Lead Developer

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Co-Founder Forum nachhaltig Wirtschaften

Marketing

Georgi Musev Christian David Alistair Langer


NGOs: - online fundraising still doesn’t work good Ad-industry & brands: - bad targeting, mediocre ad-quality - no one likes online ads Internet user: - unpleasant experience (ad-flooding), - passive consumes

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NGOs don’t raise enough online.

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The “Gelbe Villa” in Berlin: “We get maximum 5% over the internet…”


- NGOs - Advertising Industry - Internet Users

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$ 100 Billion on digital ads in 2013

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+ 30%


but negative perception of digital ads: “annoying”, “don’t work”, “bad targeting”…

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Google

$ 25 Mio. to AdBlocker

Plus


We, the users provide the raw material…

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…but don’t have any influence on the profit.

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We accept conditions of use…

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We are flooded by non-relevant ads…

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Why aren't ads always “super cool”?

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We want to change this!

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Humancredit aims to divert 1% of the global online advertising revenue to charitable projects and make advertising better!

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$1 Billion in 5 Years for the good(s).

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Our Win-Win-Win Strategy

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A tale where the „Bad Guys“ also win!

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NGOs

get Humancredits

Turning ad-millions into donations.

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Internet User

become provider,

collect Humancredits,

deliver consciously:

Brands &

AdverBsers

become buyer;

fund the Humancredits

Cookies, Attention

Feedback, Time

Humancredit,

a non-profit platform, sources,

hosts and promotes…

“Social Payback”:

They decide, who should profit from their data, receive

only relevant ads, donate with their Online-Activity & Time

– without spending Money!

Win

“Social Micropayment”:

get a new fund raising source,

better online fundraising,

more donations.

Win

“Social Advertising”:

better targeting,

new feedback channel,

more reach, efficiency,

consumer ad-engagement, ad-quality,

ad-budgets turn into donation-budgets.

Win


What will Brands & Advertisers pay for?

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For a Premium Ad-Brand!

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A “Fair Traid” seal for online marketing.

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A seal for socially responsible ads.

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“Peugeot pays for your aGenBon!”

“The Emirates too ;-‐)”

like? dislike? we love your feedback!


For social surveys on ads & products.

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“We donate for your Feedback!” 200 Humancredits in 2 Minutes = 2 Dollars!


For socially responsible inventories.

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“We donate for your SpoBfy-‐Bme!”


Ein “Charity Plug-In” für Internetnutzer

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Charity Plug-In activ: 12.840 Humancredits


No one has to change anything on his value chain!

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Humancredit ads value to each step of the value chain

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Christian is happy!

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“At the end of the month I’ve collected with my “Web Time” 2,40 Dollars for chariBes without a single click! They go to ‘Gelbe Villa!’”


Georgi even more…

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“I’ve beaten ChrisBan ;-‐) I just gave my feedback to some ads and collected about 820 Humancredits! They go to the ‘Sinn-‐SBaung!’”


The bills of the “Gelbe Villa” are paid ;-)

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“At least there is somebody who donates for our operaBng costs! Since we take part at Humancredit things go beGer!”


Brands & Werbeindustrie profitieren!

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“We’re invesBng ad-‐money for chariBes, we are in a dialog with our customers and we’ve got more efficient!”


Our Roadmap

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What’s next?

1. We run an online survey campaign.

2. We are at the reCAMPAIGN March, 24-25

3. We invite you to a workshop April, 12-13

4. The founding of the “Humancredit gGmbH” is under

construction.

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Donate 500 Humancredits in 5 Minutes!

You donate up to 5 EUR with your feedback!

www.humancredit.cc

With feedback on our concept.

For one out of five betterplace - projects.

Enjoy!

!!! still some bugs to fix :D !!!

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Thanks! Georgi, Christian, Alistair

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Humancredit Advertising for the good(s)

humancredit - werbemillionen in spenden verwandeln

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